Oct 2023 – Oct 2024 · 1 yr · Gurugram, Haryana, India

• Successfully led multiple 0-to-1 product journeys from concept to market launch & scale-up, demonstrating expertise in innovation, cross functional collaboration, product planning and strategic execution
• ● Orchestrated seamless execution across 7+ tech pods, delivering multiple digital products for the CARS24 Elite business prioritising user-centric design through extensive user testing and collaboration.
• ● Led the nationwide scale-up of the LM product, surpassing a yearly GMV of 200Cr+ within just 4 months’ post product launch, while concurrently establishing a net CM2 positive business line.
• ● Launched the Seller Financing product, achieving a 30% increase in CTR and a massive 80% increase in the Intent to Login funnel through targeted, data-backed CRM strategies and digitisation of internal agents use cases.

Apr 2023 – Oct 2023 · 6 mos · Gurugram, Haryana, India

• Promoted to Senior Product Manager in a record 9 months for outstanding product ownership and delivery.
• ● Led the product charter for customer engagement & acquisition channels, enhancing car seller experience and achieving ~₹4 Cr in annual cost savings.
• ● Developed an org-wide Centralized DNC system for all business units, integrating automatic mapping of escalations ensuring 100% compliance and reducing customer complaints by 30%
• ● Built multiple products from scratch like Help & Support Chatbot, DSALMS, etc., driving cost savings while optimising customer experience

Jun 2022 – Mar 2023 · 9 mos · Gurugram, Haryana, India

• ● Spearheaded multiple initiatives on CARS24 app & website to reduce customer drop-off rates, including enhancing location accuracy (+7% PP), implementing customer assistance features, and automating car data retrieval through registration number flow.
• ● Led an org-wide Google Maps cost optimization initiative, saving ~₹1.1 Cr annually by identifying inefficiencies and integrating low-cost APIs across 10+ frontend teams
• ● Optimised the internal products for CARS24's outbound and inbound call centres improving the support efficiency by 27% & CSAT metrics by ~15%

Aug 2020 – Jul 2022 · 1 yr 11 mos · Guntur, Andhra Pradesh, India

• Worked on the vision, strategy, design and roll out of ITC's flagship initiative MAARS, i.e., eChoupal 4.0 (as the youngest member of the core team), envisaged to be India’s largest rural digital platform platform with multiple products and services that cater to the needs of the farmer and other agri-ecosystem players.
• ● Owned the end to end development of the beta version of ITC MAARS application along with other digital tools for different stakeholders across the value chain like FPOs
• ● Collaborated with 4-tier McKinsey Team of 15+ consultants for strategizing business model & product strategy, chalking out the value chain for all 4 verticals (Input, Output, Credit & Mech.) of ITC MAARS
• ● Established a full fledged supply chain for delivering quality agri inputs to the farmers across 6 states
• ● Managed collaborations with Agri-Input companies and AgTech Startups for delivering various products and services to the farmers

May 2019 – Jul 2019 · 2 mos · Guntur, Andhra Pradesh, India

• Received a Pre-Placement Offer
• Performed an indepth market research on Chemical Reference Standards and established a business case for entry of ITC limited into Reference Material Production Market

Apr 2018 – Jul 2018 · 3 mos · Kanpur, Uttar Pradesh, India

• Researched on the behaviour of a thixotropic fluid in low shear rate regime via a comprehensive rheological analysis using a capillary rheometer