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Arshiya Batra

Business Development Executive

Noida, Uttar Pradesh, India5 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Managed a ₹3Cr+ portfolio at Zomato.
  • Led successful marketing campaigns for major brands.
  • Organized flagship events with significant student engagement.
Stackforce AI infers this person is a Marketing and Growth Specialist with experience in B2C and Social Impact sectors.

Contact

Skills

Core Skills

Marketing StrategyBusiness GrowthClient ServicesLeadershipPublic RelationsNetworkingManagementCommunicationCommunity OutreachStrategic CommunicationsSocial Services

Other Skills

NegotiationGrowth ManagementRelationship BuildingAnalytical SkillsBusiness AnalysisAdvertisingProblem SolvingHigh degree of initiativeRecruitingVolunteering

Experience

5 yrs 2 mos
Total Experience
1 yr 1 mo
Average Tenure
1 yr 7 mos
Current Experience

Zomato

Key Accounts Manager: Growth

Oct 2024Present · 1 yr 7 mos · Gurugram, Haryana, India · On-site

  • ◾ Manage a ₹3Cr+ portfolio, optimizing P&L for key accounts and implementing growth strategies to improve partner ROI.
  • ◾ Analyze sales trends & consumer behavior, cuisine wise trends, successfully reducing customer acquisition costs (CAC) and driving revenue growth.
  • ◾ Negotiate & close high-value deals, better commission structures, apt ad revenue and long-term partnerships with restaurant brands.
  • ◾ Aid in executing city-wide marketing strategies and support product launch initiatives like Zomato Quick, boosting app engagement & brand visibility.
  • ◾ Strengthen market penetration, leveraging data insights to maximize partner performance and optimize customer acquisition.
LeadershipClient ServicesMarketing StrategyStrategic CommunicationsNegotiationManagement+5

Sociowash

Executive: Offline Marketing

Jul 2023Sep 2024 · 1 yr 2 mos · Delhi, India · On-site

  • ◾ Led the GTM execution for Pizza Hut’s Melts launch, driving 2,000+ redemptions and ₹1M+ revenue in just one week.
  • ◾ Orchestrated Myntra’s largest-ever Campus Ambassador Program, producing 1,500+ content assets in 60 days and achieving the highest performance in End of Reason Sale.
  • ◾ Executed Myntra FWD Face, a multi-city Gen Z fashion event, generating 27.4M online reach & 400K+ offline engagement.
  • ◾ Drove Tinder’s regional OOH campaign, deploying 35 billboards across Kolkata and boosting offline reach by 32%.
Client ServicesMarketing StrategyCommunity OutreachStrategic CommunicationsNegotiationAdvertising+6

Niti aayog

Research & Communications Intern

Aug 2022Jan 2023 · 5 mos · Delhi

  • ◾ Selected as one of only four students for an internship at NITI Aayog’s Atal Innovation Mission.
  • ◾ Conducted extensive research on field fellowships for Atal Tinkering Lab mentors, impacting 37 districts across India.
  • ◾ Built partnerships with 75+ schools across 18 states, ensuring the seamless functioning of innovation labs.
  • ◾ Analyzed district-wise policy impact, crafting presentations that highlighted the effectiveness of NITI Aayog’s initiatives.
  • ◾ Contributed to the curation of ‘Mentors for Change’ & ‘Regional Mentors of Change’, working with 62 industry mentors.
Strategic CommunicationsSocial ServicesAnalytical Skills

Department of commerce, jesus & mary college

4 roles

President

Promoted

Jul 2022Jun 2023 · 11 mos

  • ◾ Led the Department of Commerce, overseeing 550+ students and managing the operations of 11 departmental societies.
  • ◾ Recruited and led a 110-member team, strategizing initiatives across 7 departments (Marketing, Organizing, Finance, Technical & Creativity, Editorial, Logistics & Campus Events, Cultural) and executing 13 events and development workshops with a footfall of 4,800+ students.
  • ◾ Organized Comaccumen’23, the department’s flagship event, hosting 3,800+ students offline after 2020, featuring 7 intra-college competitions, 31+ stalls (including educational institutions, NGOs, food & small businesses), and offline outreach across 46 colleges, raising ₹1.25L in sponsorships.
  • ◾ Secured media coverage from Shahrukh Khan, SheThePeopleTV, Brut India, DU Beat, and Hindustan Times, generating 21M+ social media views.
  • ◾ Drove digital growth, ideating 14+ social media campaigns, leading to an 800% increase in the Department of Commerce’s Instagram presence.
  • ◾ Represented the Department in key college affairs, contributing to Jesus and Mary College’s NAAC A+ accreditation in India Rankings.
Marketing StrategyStrategic CommunicationsNegotiationProblem SolvingAnalytical SkillsLeadership

Secretary

Promoted

Jul 2021Jul 2022 · 1 yr

  • ◾ Head of the Networking Committee, International Conference 2022, overseeing event operations and industry outreach.
  • ◾ Built a database of 600+ potential speakers, panelists, and chairpersons, reaching out via LinkedIn and cold emails to secure top industry professionals.
  • ◾ Onboarded 16+ eminent speakers from 9 countries, including leaders from KPMG Global, Birla Global, Tata Communications, Reliance, Invest India, and Being Chef.
  • ◾ Planned and executed large-scale cultural events, creating engaging experiences for 200+ students.
  • ◾ Advocated for student interests, facilitating discussions with faculty and administration to enhance academic and extracurricular policies.
Public RelationsCommunicationHigh degree of initiativeCommunity OutreachManagementNetworking+2

Finance Team Member

Jan 2021Jul 2021 · 6 mos

Marketing Team Member

Jan 2021Jul 2021 · 6 mos

Hindustan times

Intern

Jul 2022Jul 2022 · 0 mo · New Delhi, Delhi, India

  • ◾ Wrote and published three feature stories in Hindustan Times, garnering 21M+ digital and print readership and driving widespread engagement.
  • ◾ Revamped the #DilSe column, increasing reader engagement by 300%.
  • ◾ Played a key role in video editing & production, assisting in an exclusive interview with Deepti Naval.
  • ◾ Coordinated with 68+ students from 17 Delhi University colleges, producing engaging campus stories & lifestyle pieces.
Marketing StrategyStrategic CommunicationsAnalytical Skills

Enactus jesus and mary college

3 roles

Senior Advisory Board

Jun 2022May 2023 · 11 mos

CommunicationHigh degree of initiativeManagementProblem Solving

Head Of Public Relations

Promoted

May 2021Jun 2022 · 1 yr 1 mo

  • ◾ Hosted Enactus JMC’s first-ever conclave, ‘Vartalaap: An Eco-Summit’, inviting 30+ eminent speakers from WWF, UNEP, KPMG & UNDP with 1,680+ registrations & 1,300+ attendees.
  • ◾ Represented India at the Enactus World Cup, securing a Top 4 Global ranking among 1,625 teams from 33 countries.
  • ◾ Led a 14-member team to win the People’s Choice Award for Project Sugam, beating 1,625+ global teams.
  • ◾ Worked on-ground with HIV-affected women in Delhi, raising awareness on family planning & donating 280+ sanitary napkins under Project Iffat.
  • ◾ Executed ‘Stash the Trash’ campaign, collecting 1,600+ plastic bottles to build eco-brick washrooms in Delhi.
Public RelationsVolunteeringCommunicationHigh degree of initiativeCommunity OutreachStrategic Communications+6

Member, Public Relations

Jan 2021May 2021 · 4 mos

Public health foundation of india (phfi)

External Communications intern

Oct 2020Nov 2020 · 1 mo

  • Assisted in implementation of the Maternal and Child Health Program in India and social media ideation with Ms. Gina Sharma, Department Head of Communications under the Central Government.
Public RelationsCommunicationHigh degree of initiativeStrategic CommunicationsNetworking

Fairywithfood_

Creator

Aug 2020May 2022 · 1 yr 9 mos

  • ◾ Curated engaging food content on FairyWithFood_, building an audience through authentic reviews and storytelling.
  • ◾ Collaborated with leading brands like PepsiCo India, Lays India, and Quaker India for content creation and promotions.
  • ◾ Invited to review 24+ restaurants and diners, including KFC, Nando’s, and Xero Degrees.
  • ◾ Produced high-quality food photography, videos, and reviews, driving engagement and visibility.
Public RelationsCommunicationHigh degree of initiativeStrategic CommunicationsNetworking

Education

Jesus and Mary College

Bachelor of Commerce - BCom

Jan 2020Jan 2023

Army Public School Noida

High School Diploma — Commerce with psychology

Jan 2008Jan 2020

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