Manas Tewari

Operations Associate

Gurugram, Haryana, India7 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in strategic sourcing and procurement for marketing.
Proven track record in managing large-scale marketing campaigns.
Strong analytical skills driving cost-effective procurement solutions.

Stackforce AI infers this person is a Marketing Procurement Specialist with expertise in strategic sourcing and brand marketing.

Contact

Skills

Core Skills

Strategic SourcingBrand MarketingMarketing Strategy

Other Skills

Media PlanningVendor ManagementDigital MarketingCustomer AcquisitionCustomer RetentionBrand ActivationCommunicationMedia RelationsBTL ActivationsSocial Media MarketingConsumer ResearchBusiness InsightsMedia MonitoringPaid Media AdvertisingManagement

About

Marketing professional managing sourcing and vendor operations across marketing, media, and production. Currently working at Eternal, leading procurement for brand campaigns, digital, ATL/BTL, Influencer marketing and creative projects. With a PGP from IIM Kashipur and experience in brand marketing and marketing procurement, the focus remains on driving cost-effective solutions while maintaining strong supplier relationships. The goal is to enable impactful marketing efforts through efficient procurement strategies, leveraging expertise in spend analysis and supplier evaluations. Excellent communication skills proven by the ability to successfully manage large projects while working with people from diverse backgrounds.

Experience

7 yrs 1 mo

Total Experience

1 yr 10 mos

Average Tenure

4 yrs 4 mos

Current Experience

Zomato

2 roles

Assistant Manager - Marketing Procurement

Sep 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · On-site

Provide end-to-end sourcing support for business stakeholders by implementing strategic procurement, sourcing, cost reduction, supplier negotiation and relationship management programs that optimize the value of the supply chain
Proactively look for opportunities for negotiations for better pricing of contractual terms by performing spend/supply market analysis, execution of RFXs and Auction, supplier evaluation, implementation of cost savings methodology, contract negotiation and finalization
Conduct market research to identify potential suppliers and assess their capabilities.
Request and evaluate supplier proposals and quotations.
Manage the Request for Proposal (RFP), Request for Quote (RFQ), and Request for Information (RFI processes.
Maintain supplier databases and evaluate supplier performance.
Draft and review and publish contracts and agreements with onshore team. Drafting and execution of contractual documents such as Statement of work (SOW), Variations, Contract sign-off.
Ensure contracts comply with legal and regulatory requirements.
Driving continuous improvement of procurement governance policies framework based on stakeholder feedback.
Analysing procurement spend to decrease cost, increase efficiency or improve supplier relationship.
Collaborate with legal and compliance teams to mitigate risks.
Monitor contract performance and resolve disputes.
Verify contract financial details, such as pricing and payment terms.
Preparing and submitting purchase requisitions and purchase orders.
Collaborating with procurement staff to ensure accurate and timely processing of requests.
Ensuring compliance with procurement policies, procedures, and regulations.

Media PlanningVendor ManagementStrategic Sourcing

Associate Brand Manager

Jan 2022 – Sep 2024 · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

Managed 30+ BTL + ATL Campaigns for Zomato and Blinkit
Planned and strategized large-scale off-channel marketing activities like OOH, DOOH, Gate Branding
Worked closely with the city growth team to ensure focused campaigns in regions requiring marketing support

Marketing StrategyDigital MarketingBrand MarketingMedia PlanningCustomer AcquisitionCustomer Retention+1

Byju's

Assistant Marketing Manager

Jul 2020 – Sep 2021 · 1 yr 2 mos

Handing the CRM operations for School projects in the Up Region using Lead Squared as a CRM Software which included proper allocation of the leads and timely updating on the lead stages involved
Conducted primary and secondary research on all the market assets and developing a Market Asset Rating System (MARS) for proper classification and rating of all the assets
Preparing a Go-to-market strategy and lead a marketing team of 6+ interns for all the field campaigns in
Lucknow
Generating weekly reports in liaison with the interns and Area Sales Manager pertaining to conversions
Evaluating the financial aspects such as CPL, ROI and profit loss projections for BTL campaigns in the assigned region

CommunicationMarketing StrategyMedia RelationsBTL Activations

Triedge solutions

Summer Intern

Apr 2019 – May 2019 · 1 mo

Responsible for development of the digital product for the company and creating its marketing strategy
Conducted survey across 30 corporates and 50 employees to capture their outlook on the existing policies
Developed questionnaire for primary market research and conducted secondary research on company reports
Suggested design options for the product and developed a network of corporates engaged in diversity events

Tedx iimkashipur

Content Writer

Sep 2018 – Jan 2019 · 4 mos

Responsible for developing engaging articles for TEDx IIM Kashipur 2019
Prepared introductory scripts of the speakers of the event and published articles covering the event for websites, social media platforms, blogs, brochure and newspaper

Indian institute of management kashipur

Wellness Coordinator

Aug 2018 – Mar 2020 · 1 yr 7 mos · Kashipur

Responsible for handling medical emergency situations of 500 students on campus 24/7 and conducting various health awareness sessions.
Acting as a liaison between the students, medical department and the institute authorities for timely availability of medical facilities in the college

Intern theory career solutions llp

Brand Manager

Dec 2017 – Dec 2017 · 0 mo

Responsible for customer acquisition and enhancing brand visibility among undergraduate and postgraduate students.
Awarded Letter of Recommendation for completion the target before the due date.
Rated 4.5/5 for the performance

Tata motors

Intern

Jun 2016 – Jul 2016 · 1 mo · Greater Lucknow Area

Responsible for identifying the cause of the dimensional variations in front panel of the commercial trucks
Analyzed the assembly line of over 30 models of commercial heavy loaded trucks and their assembling process
Suggested improvement measures which brought the dimensional variations within acceptable limits