Jul 2019 – Jul 2022 · 3 yrs

Jan 2018 – Jun 2019 · 1 yr 5 mos

May 2016 – Dec 2017 · 1 yr 7 mos

Aug 2015 – Apr 2016 · 8 mos · Gurgaon, India

• Integral part of team managing the MMX smartphone portfolio – detailed life cycle management of existing products and launch of new products basis in-depth price band wise analysis and understanding consumer adoption trends
• Drove new product contribution in excess of 30% (monthly) to ensure overall business health & portfolio freshness
• Analytics was critical in deciding timing of product interventions e.g. Price change, liquidation, campaign launches etc.
• Supported in the ideation of the online portfolio– basis price band wise exclusive models movement, monthly sales trends for key brands on each e-commerce channel and movement in hardware specifications Tracking competition stock-building, Market Share, new launches and various market initiatives
• Monthly competition tracking and market size assessment by price points to identify opportunities for share gain
• In-depth spare parts assessment (8000+ parts across multiple SKUs) for streamlining the inventory and ordering cycle, ensuring sufficient pipeline orders to avoid spare shortage, limit customer dis-satisfaction and optimize costs
• Setup key metrics to monitor spare parts inventory and order planning e.g. DOH, %OOS, %Fulfilment rate, Service TAT
• Integral part of a large Business Intelligence Tool implementation program at Micromax – involved in applying business logics for connecting multiple databases and building a single window view to the entire supply chain movement Streamlined the spare part planning process and defined the KPI’s for the team

Dec 2014 – Aug 2015 · 8 mos · Bengaluru Area, India

• Drive better selection volume (bet size) distribution among different attributes for pre-season booking with identification of designs that are working well/ not working well with our customer
• Analysis of categories performance to identify and drive the actions in coordination with different Category Heads (Discount sensitivity, Inventory planning and visibility enhancement through different channels) required for selection balancing

Oct 2013 – Dec 2014 · 1 yr 2 mos · India

• Consumer Insights on different Categories:
• Analyzed the Habits and Practices data for the CPG client to understand the consumer purchase behavior , needs/unmet needs and demographics across markets
• Analyzing the Brand Equity data and comparing the KPIs across markets to evaluate the performance vs competitors
• Worked for Identifying the trends at Regional level and channel level
• Responsible for end to end delivery of project including planning and execution. Work on daily request from clients

Jan 2011 – Oct 2013 · 2 yrs 9 mos · Bangalore

• Category Performance Analysis for the US largest Retail
• Worked on deciding the best pricing to meet the lowest price strategy by analyzing the current price & Market Price and other KPIs for US largest Retail
• Analysed Categories(Food) Performance at weekly level to highlight any inconsistency and impact of any interventions(promotions, Discount)
• Managed daily client’s request within team for timely deliverable & coordinating with onsite manager
• Created a VBA based tool to calculate financial impact to provide real time Price Scenario as per the input Price
• Campaign Analysis for US second largest search engine
• Analysed marketing campaigns and new implementations in online search advertising to help the client understand the impact of new features and make business decision
• Performance Analysis at different levels to help client understand the drivers of AD in order to increase the conversion
• Value @ Risk ( A pilot project for the US Largest Retail)
• Worked on understanding the impact of Natural Calamities in terms of Sales and Other disruption the retail faces every year. Used Different forecasting techniques for the project and finally came up with VAR score and present the Analysis in an interactive Dashboard (Tableau, VBA)