Samantha U.

Associate Partner

Bengaluru, Karnataka, India19 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years in corporate communications.
Expert in strategic and innovative communications.
Recognized for building trust and empathy in brands.

Stackforce AI infers this person is a Corporate Communications expert with a strong focus on Fintech and integrated marketing strategies.

Contact

Skills

Core Skills

Corporate CommunicationsMedia RelationsPublic RelationsCrisis CommunicationsStrategic Communications

Other Skills

Employee CommunicationsSocial MediaThought LeadershipContent DevelopmentIntegrated Marketing CommunicationsMarketing CommunicationsMedia TrainingEvent ManagementDigital InfluenceCorporate IdentityBrand EquitySocial Media MarketingStrategyMessage DevelopmentCorporate Social Responsibility

About

I am passionate about people and brands and telling their stories. I like to create memorable experiences for organisations and brands to connect with their stakeholders emotionally. Building trust and empathy through strategic and innovative communications is my forte. I am curious and constantly learning about influencing diverse audiences in this digital and social media era. I am an accomplished leader with over 15 years of experience in corporate communications, including 10 years of leading integrated communications in fintech. I am skilled at managing complex and time-sensitive communications programs. I have a flair for networking and nurturing lasting relationships. In my recent role, I was an important link between internal and external stakeholders. Ambitious and driven, I seek to grow professionally and create impact through my work.

Experience

19 yrs

Total Experience

3 yrs 2 mos

Average Tenure

4 yrs 3 mos

Current Experience

Nvidia

Employee Communications Leader – India, ANZ & Southeast Asia

Jan 2022 – Present · 4 yrs 3 mos · Bengaluru, Karnataka, India

Crafting our story to inform, inspire and align with our mission and culture.

Intuit

Head of Corporate Communications - Small Business & Self Employed Group India

Jan 2011 – Jul 2020 · 9 yrs 6 mos · Bengaluru, Karnataka, India

Creative, collaborative and strategic thought partner to the Small Business & Self Employed Group (SBSEG) in India.
Responsible for the overall communication strategy and execution of external and internal communication tactics. Functional leader and local expert on tech-product-finance-business-people forward leading communications.
Managed and led media relations, employee communications, social media, influencer engagement, executive communications, thought leadership, content, integrated marketing communications for product and talent, internal and external events.
Key contributor on the India leadership team and actively engaged with the global communications leadership at Intuit.
Led strategic external communications to build awareness for Intuit’s flagship product in market QuickBooks Online and promote Intuit’s employer of choice brand in India among employees, prospective talent and customers.
Played an integral role in shaping the narrative that led to Intuit being recognized in the Great Places to Work (GPTW) Top 10 India’s Best Companies to Work for list. Ranking #1 in 2017 and 2020.
Led internal communications to inform and inspire employees from the cross functional (engineering and go to market) SBSEG teams and beyond.

Corporate CommunicationsMedia RelationsEmployee CommunicationsSocial MediaThought LeadershipCrisis Communications+2

Genesis bcw

Senior Consulting Associate

Nov 2009 – Mar 2010 · 4 mos · Chennai, Tamil Nadu, India

Branch Head of Genesis BCW Chennai practice.
Client servicing and business development lead.

Ogilvy

2 roles

Associate Consultant

Promoted

Nov 2007 – Nov 2009 · 2 yrs · Chennai, Tamil Nadu, India

Team and business development lead. Serviced clients across verticals - IT, education, real estate, logistics, hospitality and automotive. Spearheaded business development and digital influence initiatives. Developed and executed tailor made public relations campaigns, social media campaigns, crisis communications, perception audits, conferences, events, media training and message development workshops and communications collaterals – press releases, articles, bio profiles, media policies, newsletters etc.

Public RelationsCrisis CommunicationsMedia TrainingEvent ManagementDigital Influence

Senior Associate

Feb 2007 – Oct 2007 · 8 mos · Chennai, Tamil Nadu, India

Team and client servicing lead for key accounts: Ramco Systems, ETA Star Group, Loyola Institute of Business Administration, Sical Logistics, XS Real Properties, Influence Lifestyle, University of Dayton (USA), SAME Deutz Fahr and Parryware Roca. Member of the national Digital Influence (DI) team. Worked on global DI projects for British Airways and Graduate Management Admission Council (GMAC).

Frost & sullivan

Executive Corporate Communications - South Asia & Middle East

Mar 2005 – Feb 2007 · 1 yr 11 mos · Chennai, Tamil Nadu, India

Managed external communication programs for Frost & Sullivan’s (F&S) South Asia and Middle East Practice.
Created visibility for F&S research with the stakeholders via strategic and effective media relations. Over the span of two years worked with media in Asia Pacific, North America, Europe and Middle East.
Executed strategic media partnerships with international and national media partners. Delivered high visibility media coverage for F&S events in the region.
Developed new organisational initiatives like Movers & Shakers interviews, analyst briefings,
media training for senior executives and induction program for new recruits.

Media RelationsStrategic CommunicationsEvent Management

The hindu

Reporter

Oct 2004 – Feb 2005 · 4 mos · Chennai, Tamil Nadu, India

Reporter for the Downtown Supplement of The Hindu newspaper. Responsible for covering the Chennai south beat. Wrote on city news, social issues, lifestyle and crime. Published human interest stories and profile stories.