Sourav Nandi

Associate Consultant

Gurugram, Haryana, India11 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a team generating $2.5M annually at Aethon Energy.
Launched a strategy increasing revenue by $10M at Google.
Conducted critical analysis for FDA approvals generating $470M.

Stackforce AI infers this person is a Marketing and Energy Strategy Expert with a strong background in Analytics and Business Development.

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Skills

Core Skills

Management ConsultingDigital StrategyNew Business DevelopmentDigital MarketingBusiness AnalysisSales And MarketingBusiness Strategy And DevelopmentBusiness StrategyProblem Solving And AnalysisDecision SciencesAnalyticsStrategic Thinking And Analysis

Other Skills

Operational ManagementThought LeadershipGoogle AnalyticsGoogle Adwords ProfessionalGoogle AdwordsOnline AdvertisingMarket ResearchYouTubeSQLTeradataJavaMatlabC++PowerPointLeadership

Experience

11 yrs 10 mos

Total Experience

2 yrs 11 mos

Average Tenure

6 yrs 8 mos

Current Experience

Google

6 roles

Strategy and Insights Manager

Promoted

Apr 2024 – Present · 2 yrs 1 mo

Management ConsultingDigital StrategyDigital Marketing

Senior Business Acquisition Manager

May 2022 – Apr 2024 · 1 yr 11 mos

New Business DevelopmentDigital Marketing

Senior Business Consultant

Oct 2021 – Jun 2022 · 8 mos

Management ConsultingBusiness Analysis

Business Consultant

Aug 2020 – Oct 2021 · 1 yr 2 mos

Digital Marketing Specialist

Sep 2019 – Aug 2020 · 11 mos

Digital StrategyDigital Marketing

Digital Marketing Strategist

Nov 2015 – Jan 2017 · 1 yr 2 mos · Hyderabad Area, India

Business Strategy
Launched ‘Priority Growth Areas’ strategy for the North American market; created opportunity identification processes adopted by 30 strategists resulting in a $10M increase in revenue
Assembled the sales pitch playbook for ticketing and entertainment clients; playbook was adopted by 20 sales pods ($150M sales footprint) resulting in an incremental revenue impact of $5M across North America
Problem Solving and Analysis
Created frameworks for benchmark analysis, leading to an increased customer user base by 40%, reduced cost per acquisition by 20%, improved acquisition rate by 8% and increased search query volume by 80%. Achieved $10M incremental revenue annually.
Developed digital marketing solutions for over 60 clients in a portfolio of $100M annually; led strategic and competitive analysis for clients, improved customers acquired by an average of 20%, and achieved 110% of portfolio target
Thought Leadership
Led initiative to improve mobile marketing impact for clients. Initiative globally recognized by Google through Great Mobile Strategy Award and Impact on Mobile Revenue Award for client ABC. Achieved $1M incremental revenue and 3x increase in mobile spend through industry and device analysis
Led team of 20 strategists. Collaborated with multiple teams to rework/create a more efficient algorithm that led to a successful launch of an automation tool globally. Tool is used by 22+ sales programs and 100 employees, leading to a 50% reduction in TAT
Served as a product expert and senior trainer for Google Analytics and Google AdWords. Trained 40 employees across 3 markets

Aethon energy llp

Vice President Sales and Marketing

Jan 2017 – Aug 2019 · 2 yrs 7 mos · Bangalore, India

Sales and Marketing
Led a 4-member team generating revenue of $2.5M annually. Set up 7-member committee to address all private and public tenders. Set up power plants for multiple utilities like ATMs, petrol stations, factories operating in both CAPEX as well as OPEX models.
Led sales and installation of 2MW of solar energy equating to $2M revenue and reducing 2800 tons of CO2 emissions per year
Business Strategy and Development
Conducted market surveys in 6 states; identified top potential partners; selected channel partner network based on market share and financial strength. Resulted in 25% increase in monthly sales and $200K annually
Created business development strategy, SWOT analysis and go-to-market strategies. Entered solar market in Sri Lanka and Bangladesh. Successfully launched 2 products in both countries with a projected sale of $100K.
Worked with industries including manufacturing, FMCG, infrastructure, telecommunication, government offices and border guard to set up solar power-plants in Bangladesh.
Initiated a cross department workflow to ensure better communication between sales and RND teams on market trends resulting in the launch of 2 successful products ahead of its competitors with over 10,000 units sold in a span of 9 months
Operational Management
Coordinated with the purchase team. Organized and participated in vendor negotiations to attain competitive market prices for Class A components such as solar modules leading to a 11.5% decrease in cost and a $60K in annual savings

Mu sigma inc.

Decision Scientist

May 2014 – Oct 2015 · 1 yr 5 mos

Problem Solving and Analysis
Member of the Global Health Economics and Outcomes Research (GHEOR) team for one of the largest pharmaceutical firms headquartered in US, as a data analyst and a research associate
Worked on analysing non-interventional research data and clinical trials data for patients on Opdivo (Cancer drug), conducted survival analysis on patient data for patients on different therapies. This study was used to determine the best combination drug for patients.
Analysed research data to identify un-met needs of a lung cancer drug of client by conducting competitor analysis. Research was used to attain FDA approvals for a new drug. Generated a revenue of $470M for the client
Created a study on HIV drugs by comparing patient data of competing drugs. The outcomes of the study helped identify advantages and create marketing strategies for the client’s drug resulting in $120M incremental revenue
Strategic Thinking and Analysis
Led a team to analyse the outcomes beyond the scope of a research project which identified alternate positive effects of a cancer drug; study was used by the client to attain extended FDA approvals with a projected $50M incremental revenue
Initiated and framed a study using US Claims data. The outcome highlighted course corrective measures to reduce healthcare costs estimated to be $1.08B. This research, presented at Academy of Managed Care Pharmacy, won a Bronze Medal
Thought Leadership
Worked on the largest Mu Sigma undertaking project–Mu Universe; studied the interconnection of problems across multiple industries and functions. This framework is currently used to expedite problem identification and solving for over 25 tier one clients of the company.
Inducted over 100 new employees, mentoring them in problem solving and statistical model utilization.