Kartikay Jalan

Co-Founder

Bengaluru, Karnataka, India1 mo experience

Key Highlights

Expert in launching consumer brands from the ground up.
Strong focus on D2C strategies and consumer behavior.
Passionate about integrating AI with hardware in product development.

Stackforce AI infers this person is a B2C growth strategist with expertise in consumer brand development and partnerships.

Contact

Skills

Core Skills

Growth & PartnershipsBrand ClarityGo-to-market StrategyMarketing StrategyEntrepreneurshipSales

Other Skills

DistributionPartnershipsOffice AdministrationBusiness DevelopmentAdministrationManufacturingStart-up LeadershipStart-up Ventures

About

I’m building across consumer brands and emerging technology. I founded Knitd(Bamboo Socks Brand) to understand how products are actually created, positioned, and sold. That experience pulled me deep into D2C, distribution, and consumer behavior. Today, I lead Growth & Partnerships at Potential Fuel, where we’re building India’s Mind + Body Nutrition brand. I spend most of my time thinking about how we scale responsibly through distribution, brand clarity, and the right partnerships. Before this, I headed GTM at FYN Wellness, a spirulina-focused hydration brand. Working on early-stage launches taught me how much clarity of narrative and speed of execution matter in consumer businesses. Alongside brand building, I actively explore the AI × hardware space. I build small tech products, participate in hackathons, and spend time understanding how intelligent systems will reshape how consumers discover and experience products. I’m particularly interested in where physical products and intelligent technology meet. Alongside building, I’m completing my undergraduate studies at IIM Bangalore and Mesa School of Business. I’m building in consumer today, with a strong interest in how AI and hardware will shape the next generation of products.

Experience

1 mo

Total Experience

1 mo

Average Tenure

1 mo

Current Experience

Potential

Growth and Partnerships

Mar 2026 – Present · 1 mo · Bengaluru · On-site

We’re building the Red Bull of the health-conscious generation. From India

Growth & PartnershipsDistributionBrand ClarityPartnerships

Fyn wellness

Sales and GTM - Founding Team

Oct 2025 – Feb 2026 · 4 mos · Bengaluru · On-site

I joined FYN from day one to launch our first product - Blue Spirulina Coconut water
My role was to figure out how we launch and where we fit.
I worked on positioning the product, shaping the early narrative, and identifying who the real customer was.
We ran 8 on-ground pop-ups in partnership with gyms, workplaces, pilates studios, and run clubs to see how people reacted in real environments. Those activations became our feedback engine helping us refine messaging, pricing, and who we were actually building for.
Being part of the zero-to-one phase taught me how much clarity and speed matter in early-stage consumer brands and how different theory is from real-world traction. This experience is what got me hooked on the D2C space and how consumer brands are actually built.

Go-to-Market StrategyMarketing Strategy

Aqua niram

Founding Member

Apr 2025 – Jul 2025 · 3 mos · Varanasi · On-site

Aqua Niram is a premium bottled water brand built for hospitality and high-end events.
We focused on positioning the brand for premium hotels and institutional buyers rather than competing in the mass retail space. The brand is currently placed in leading hospitality properties including Taj, HHI, Ramda and Radisson .
I’ve been closely involved in building our B2B distribution, managing hotel partnerships, and understanding what premium clients actually look for in a product beyond just pricing.
Working on Aqua Niram gave me hands-on exposure to manufacturing, compliance, distribution networks, and the realities of operating in the FMCG space. It shifted my perspective from just building a product to building a supply chain and a system around it.

EntrepreneurshipSales