Boris Lecoeur

CEO

France21 yrs 3 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Led Cloudflare's growth to $50M+ ARR in France.
  • Established AWS's French operations from the ground up.
  • Expert in building strategic partnerships in tech.
Stackforce AI infers this person is a SaaS and Cloud Computing expert with extensive experience in business development and strategic partnerships.

Contact

Skills

Core Skills

Business DevelopmentCloud Computing

Other Skills

Artificial Intelligence (AI)Sales EnablementStrategic PartnershipsSaaSEnterprise SoftwareBusiness AlliancesPartner ManagementEnterprise Content ManagementPre-salesSales OperationsStrategyStrategic AlliancesGo-to-market StrategyFrenchSales Management

About

Boris Lecoeur is General Manager / Regional Vice President at Cloudflare France, where he is responsible for leading the company’s regional business and team. Boris is focused on supporting and acquiring customers through sales and partnerships, recruiting new talent, growing the company’s brand recognition, and helping build a better Internet for users globally. A regional leader with more than two decades of industry experience in software and technology, Boris has lead and scale some of the fastest growing businesses and teams in France and Europe. He joined Cloudflare after leading Amazon Web Services’ activities in France prior to holding various leadership roles at EMC, Documentum and Adobe Systems. As a former Solutions Architect, Business Developer, Account Executive and Alliance director, Boris is passionate about technology, innovation, and company culture. He has advised a range of organizations on how to best leverage technologies and move from on-premise infrastructure to Cloud and SaaS architectures to positively impact their business while fostering an innovative culture.

Experience

21 yrs 3 mos
Total Experience
5 yrs 4 mos
Average Tenure
--
Current Experience

Paris business angels

Angel Investor

Sep 2025Present · 8 mos · Paris, Île-de-France, France

  • Lead investor on AI, Cybersecurity, Cloud and infrastructure at Paris Business Angel, the biggest French Business Angels Network

Cloudflare

Regional Vice President, France and French speaking countries

Sep 2020Present · 5 yrs 8 mos · Paris, Île-de-France, France

  • Founded and scaled Cloudflare’s business in France and French-speaking countries from market entry to a $50M+ ARR operation with ~100 employees, building the organization from the ground up and establishing Cloudflare as a trusted strategic partner for large enterprises, public sector organizations, and leading digital natives.
  • Drove growth through a verticalized Enterprise and Mid-Market GTM strategy and a partner-first sales motion, building strategic alliances including Orange Cyber Defense, Atos/Eviden, and Claranet.
Artificial Intelligence (AI)Business DevelopmentCloud Computing

Club ivy

Club Ivy Member

Aug 2020Present · 5 yrs 9 mos · Paris, Île-de-France, France

Amazon web services (aws)

4 roles

Head of Digital Native Business AWS - President of Amazon Technological Services & Twitch France SAS

Feb 2019Sep 2020 · 1 yr 7 mos

  • Lead the AWS Digital Business in France: Startups, Gaming, Technology Partners and ISVs. A strategic and fast growing business with the best talented team of the market. I was also president of Amazon Technological Services and Twitch France SAS
Artificial Intelligence (AI)Business DevelopmentCloud Computing

Country Manager and Head of Alliances - President Amazon Web Services France EMEA SARL France

Promoted

Jan 2016Jan 2019 · 3 yrs

  • General management of Amazon Web Services France, also leading the partner business and team
Artificial Intelligence (AI)Business DevelopmentCloud Computing

Head of Partners & Alliances

Jun 2013Jun 2016 · 3 yrs

  • Creating new Cloud partnerships and Rethinking high-tech historical GTM
  • Building and growing ISVs, Channels, VARs and System Integrators partnerships and business
  • Building the Partner GTM: short/ long term plan and execution
  • Building and developing the most talented and customer centric partner team
Artificial Intelligence (AI)Business DevelopmentCloud Computing

AWS Country manager France

Jul 2011Jun 2013 · 1 yr 11 mos

  • As the first AWS French Amazonian, I started-up the AWS French business, built the country foundation and GTM, recruited and developped a team of the most talented people and strove to build the most customer centric high-tech French company with a unique culture.
Artificial Intelligence (AI)Business DevelopmentCloud Computing

Dell emc

2 roles

Document Sciences Sales Director (EMEA) - Documentum

Jan 2008Jun 2011 · 3 yrs 5 mos

  • EMEA Sales Director of the Document Sciences software line (Collaboration & Customer Communication Management - Documentum division)
  • Strategy, Territory plan, business development and strategic account development direct and indirect
  • Recruiting and developing the team and an indirect channel
  • Major enterprises sales wins: Basler Insurance, Adecco, ING, Social Security

Head of Technology Partner (ISVs / OEMs) and alliances EMEA

Jan 2005Jan 2008 · 3 yrs

  • OEM Business development across all Europe of the Documentum and a portfolio of EMC Software Solutions
  • Indirect sales through ISVs
  • Partner dedicated solutions and dedicated business model
  • Building new GTMs across all EMC software’s solutions : Content Management, back-up, and recovery, resource management, Digital Right Management (DRM), Business Process Management, archiving, collaboration, capture

Opentext documentum

Enteprise Account Manager Southern Europe

Jan 2000Apr 2005 · 5 yrs 3 mos

  • Key player in closing new major accounts in France, Italy, Spain and Middle-East (including several deals over 3 Million €). Industry, Utilities, Life Science and Finance sectors.
  • Sales development of new product brand generating more that 2 Million €
  • Winner of the Quota Club (4 consecutive years)
  • Excellent verbal skills and confident presenter. Marketing actions: exhibitions and users conference, sales team evangelization
  • Developed strong partners relationships including Accenture, Atos Origin, BEA Systems, Adobe Systems, Unilog

Adobe

Solution Engineer Southern Europe

Sep 1997Jan 2000 · 2 yrs 4 mos

  • Adobe enterprise LOB
  • Presales within all Southern Europe.
  • Consultant and architect (Design,integration and development)
  • Sales development on new products brand (SAP Output pack and Web Output Pack)

Education

IAE FRANCE - Écoles Universitaires de Management

Master Degree in Sales & Business administration (DESS) — C2AE

Jan 1994Jan 1996

ENSICAEN - Ecole Nationale Supérieure d'Ingénieurs de Caen

Master’s Degree in Computer Science & Software Engineering — Diplome d'ingénieur

Lycee pasteur

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