Jul 2024 – Present · 1 yr 9 mos

• Leading traffic management across On-Deck & Off-Deck platforms to boost user acquisition and engagement.
• Managing promo ops for entire Paytm Group, driving large-scale campaign execution and promo code growth operations.
• Driving Supercash & cashback programs with product & business to increase retention and transaction frequency on Paytm App.
• Streamlined promo-related Customer excellence process, improving issue resolution and user experience.
• Oversee UPI & 3P growth ops to scale payment-led user acquisition.
• Drive automation & process excellence for scalable growth operations.

Apr 2022 – Jun 2024 · 2 yrs 2 mos

• Scaled eCommerce and ONDC operations by streamlining seller work flow, improving catalog quality, and driving order growth.
• Worked closely with product, analytics, and tech teams to get insights on user flow and optimize the business operations accordingly.
• Built KPI-driven processes and automation frameworks to improve ROI within the team, hence improved the conversion, and operational efficiency month on month.
• Led end-to-end campaign management and optimization, using targeted cohorting and personalization to improve funnel conversions and retention for Paytm app.
• Automated more than 70% of campaigns, optimizing workflows for CLM and marketing campaigns.

Apr 2018 – Apr 2022 · 4 yrs

• Operations conceptualization and set-up
• Team Management
• User Lifecycle Management
• Process Automation

Apr 2016 – Apr 2018 · 2 yrs

• Scaled marketplace onboarding to 10K+ merchants; reduced go-live TAT from 10→2 days.
• Designed merchant lifecycle strategies to boost engagement and conversions.

Sep 2013 – Apr 2016 · 2 yrs 7 mos

• Automated cataloging processes, cutting go-live time by 85%.
• Led redesign of product pages, reducing bounce rate by 30%.
• Managed operations & quality across multiple product categories.