Dec 2022 – Jun 2023 · 6 mos · United States · Remote

• Developed and implemented a cohesive and integrated digital marketing strategy for K-12 online learning and tutoring space that improved brand awareness and reach, increased website traffic within target ICP by 30% and drive new business revenue, up +15% MoM. A key leader on the marketing team, with expertise in driving new business revenue growth, and enhancing brand awareness through integrated digital campaigns, lifecycle email, social media, website, and events.
• Role impacted by +20% reduction in force.
• Managed one senior content marketing manager.

Jan 2022 – Dec 2022 · 11 mos · United States · Remote

• Leader of the global business development team for a visual AI SaaS company, both outbound and inbound motions, with accountability for generating a pipeline, with $4M+ within the first 9 months. Recruit, onboard, train, and coached the Business Development team, including the creation of the BD Playbook, lead qualification flow and operations, and software utilization. Develop strategy and messaging for generated outbound campaigns, target accounts/ABM outreach, and upsell targets. Provide sales organization reporting and business intelligence. Cross-functional collaboration with marketing, sales, customer success, and product on messaging, competitive intelligence, positioning, and cross-sell/upsell opportunities.
• Managed a team of 5 BDRs.

Aug 2020 – Oct 2021 · 1 yr 2 mos · Ann Arbor, Michigan, United States · Remote

• Serve as the lead product marketing for book solutions working with higher education leaders and librarians. Develop global marketing programs, campaigns, and data-driven strategies for a $150M portfolio to drive adoption, usage, brand affinity, and sales. Created go-to-market strategies and compelling product messaging that communicate value and thought leadership worldwide, resulting in 80%+ in content, 50%+ in campaign MQLs, and sales promotions growth. Successfully led sales enablement programs like usage risk assessments, segmented promotional strategies, regional expansion and retention marketing, short-cycle GTM, product scale-up, fresh collateral, and regular sales training. Launched the first unit-level brand website.
• Managed three product marketers, one senior analyst, and several outside agencies within a $200K budget.

Sep 2018 – Sep 2020 · 2 yrs · Ann Arbor, Michigan, United States · Hybrid

• Senior marketing leader managing a $400k+ budget with $1.8 million in sales revenue, overseeing strategic planning, product marketing, brand and communications, and sales channel strategy for University of Michigan Press (scholarly content), Michigan Publishing Services (digital platforms and services), and Deep Blue Repository and Research Data Services (data preservation and infrastructure). Created and oversaw the first client success and engagement programs for authors and libraries. Led the implementation of the first CRM, HubSpot. Redesign and launch the main brand website. Primary product marketing lead for the University of Michigan Press Ebook Collection. Launched inaugural Author Live Talk webinar series and podcast mini-series.
• Managed 3 marketers, 3-4 students, and several outside sales reps and creative agencies.

Jul 2017 – Jul 2017 · 0 mo · Ann Arbor, Michigan, United States · Remote

• Marketing research and advisory firm partnering with education and mission-driven organizations on projects of strategic importance. Learn more: https://sites.google.com/view/nautilus-advisory

Sep 2016 – Jul 2017 · 10 mos · Westborough, Massachusetts, United States · Remote

• Successfully led nationwide sales, client relations, and global partnerships for start-up selling a usage analytics and visualization platform for the academic library market. Achieved quarterly sales quotas and ultimately grew clients from four pilots to 50+ sites, including consortia with global sales distribution in the US, Canada, Europe, and Japan. Assist with marketing campaigns, client on-boarding, and pricing agreements. Conduct sales enablement of channel partners and agents. Attend and present at professional conferences on topics related to strategic collection development and resource management. Start-up successfully exited to Atypon (Wiley), position eliminated as a result.

Oct 2015 – Sep 2016 · 11 mos · Ann Arbor, Michigan, United States · On-site

• Account strategist offering omnichannel CX solutions for Fortune 500 and public sector orgs achieving 100% renewal target and positive issue resolution. Responsible for cross-sell/up-sell, achieving product mix ratios, and optimizing analyst performance. Provide ongoing and efficient technical support coordination and implementation, including code and data integration for Analytics, Adobe Analytics, and Salesforce.com. JIRA, WebEx, and SharePoint tools. Supervised questionnaire design, field execution, analysis, data interpretation, and reporting. Deliver quarterly business reviews and interim client presentations, including benchmarks, best practices, and knowledge of industry-wide market research. Industry covered: CPGs, Electronics, Healthcare, Federal Agencies, and Non-Profits.
• Managed the work product of 3-5 analysts.

Nov 2011 – Oct 2015 · 3 yrs 11 mos · Burlingame, California, United States · Remote

• Publish 23+ market research reports and effective member advisory services. Achieved
• 100% repeat and recommend rate for custom consulting and advisory services. Support senior sales and consultants grow membership services and custom research business, and supported quarterly renewal targets for membership subscription business. Specific duties included client advisory, research report writing, custom consulting services, and primary/secondary market research. Experience in Science, Tech, Healthcare, Education, B2B Enterprise Applications, and Library Community. Key expertise: budget benchmarks, needs assessments, product evaluations, stakeholder analysis, case studies, and market performance.

May 2008 – May 2011 · 3 yrs · Ann Arbor, Michigan, United States · On-site

• Product leader driving a product strategy that launched 3+ new research products annually with coordinated GTM. Achieved target renewal rate of over 97% for a portfolio of $15M+. Led product development and content partnerships to expand product portfolios. Identified new product strategies by leading multiple research projects, conducting customer research, and creating business cases with functional and content requirements, and content delivery specifications. Deliver sales demos and enablement, win/loss analysis, competitive analysis, and customer support. Served as project manager, collaborating with engineering, quality assurance, technical support, and customer service teams to ensure products functioned as designed.

Apr 2007 – Apr 2008 · 1 yr · Ann Arbor, Michigan, United States · Remote

• Effectively led five major large-scale, onsite survey projects of historical monograph collections of library partners in North America, Europe, and Asian libraries to support Google Books. Achieved 100% partner satisfaction and reduced scanning rejections by 30% with effective training program. Skills: project coordination, personnel hiring and management, logistics, data analysis and reporting, business reports for clients and internal teams. Worked with a central team to develop training materials, program documentation, and presentations that helped drive the efficiency and quality of the Google Book Search scanning operation.