Ryan Almond

CEO

United Kingdom15 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in marketing and strategy.
Led global marketing transformation at Henkel.
Expert in Account-Based Marketing and digital strategies.

Stackforce AI infers this person is a Marketing Leader in the MarTech industry with expertise in digital transformation and account-based strategies.

Contact

Skills

Core Skills

Marketing StrategyAccount Based MarketingBrand ManagementDigital MarketingBusiness StrategyMarketing ManagementSales And MarketingRetail Management

Other Skills

ABM strategyBrand leadershipBudget managementBudgetingBusiness DevelopmentCampaign executionCollaborationContent strategyDemand creationDemand generationDigital SolutionsDigital StrategyEvent managementIntegrated MarketingIntegrated marketing

About

With over 15 years of experience in marketing and strategy, I am passionate about transforming businesses and creating outsized value for customers through innovative and effective marketing. As the Global Marketing & ABX Director at Henkel, I lead the global transformation of Henkel’s strategic verticals and large account business, leveraging my skills and experience in marketing transformation, account-based marketing (ABM/ABX), and broad digital marketing. I am inspired by Henkel's vision of becoming a global leader in advanced material technologies, as well as the company's progressive mission and culture.

Experience

Henkel

Global Marketing & ABX Director

Jan 2021 – Present · 5 yrs 2 mos

I lead a global team driving growth through a strategic, data-driven approach to marketing. My role spans Brand leadership, Demand, ABM/X and Digital Strategy. I have also been leading the global transformation of Henkel's strategic verticals and large account business for the past 4 years.
Key responsibilities:
Brand & Digital Presence: Overseeing global brand strategy, website, UX/UI, SEO, and Content to enhance visibility, engagement, and conversion.
Growth - Demand & ABX: Leading Account-Based Marketing (ABM/X) and broader demand-creation initiatives to drive revenue and pipeline acceleration.
Commercial Transformation: Playing a pivotal role in aligning sales and marketing, fostering collaboration, and enhancing go-to-market effectiveness in our major strategic verticals.
My leadership has been instrumental in modernizing Henkel's GTM strategy, marketing operations, digital infrastructure, and brand positioning. Through a customer-centric and commercially aligned approach, I ensure marketing delivers tangible business impact.

Brand leadershipDemand creationAccount-Based MarketingDigital StrategyMarketing transformationMarketing Strategy+1

Baker hughes, a ge company

2 roles

Global Account-Based Marketing Director

Promoted

Sep 2018 – Jan 2021 · 2 yrs 4 mos

Led the Vertical Marketing & ABM strategy for Baker Hughes' Digital Solutions business across the Electronics, Aviation, Automotive and Oil & Gas sectors.

Vertical MarketingABM strategyDigital SolutionsAccount Based MarketingMarketing Strategy

European Demand Generation Manager - Digital Solutions

Apr 2017 – Sep 2018 · 1 yr 5 mos

Responsible for the planning, development, execution and measurement of global demand generation activities for BHGE's Digital Solutions business.
Running a number of initiatives to grow, sustain and convert pipeline - from shorter-cycle tactical endeavours to fully integrated strategic marketing campaigns (inc Account Based Marketing).

Demand generationMarketing campaignsAccount Based MarketingMarketing ManagementDigital Marketing

Current, powered by ge

Marketing Manager - EMEA - Software Division

May 2016 – Apr 2017 · 11 mos

Software Marketing Manager for GE’s new digital energy startup
Worked within the Software Test Team offering IT and OT solutions to new and existing clients
Devised the value proposition for software solutions across Retail, Industrial, Commercial Office and Public Sector (Smart City) verticals
Analysed and delivered market intelligence on specified verticals for strategic planning
Built and executed targeted campaigns - Walking prospects along the buying cycle from lead generation and nurturing through to conversion with fully transparent marketing metrics
Analysed and propsed key system integrator partners to propel Current’s GTM strategy

Market intelligenceCampaign executionValue propositionMarketing ManagementMarketing Strategy

Ge

2 roles

Marketing Manager - UK, Nordic & Baltic

Promoted

Jan 2014 – May 2016 · 2 yrs 4 mos

Marketing manager for GE Lighting, UK, Ireland, Nordic and Baltic.
Led the development of marketing objectives, strategy and tactics for the region.
Responsible for the execution and measurement of developed marketing strategy and tactics.
Managed marketing budget and resource allocation requirements for the region.
Monitored, analysed and delivered insight on regional market trends in conjunction with MI team.
Worked with Design, PR and Marcomms agencies to deliver fully integrated campaigns.
Ensured critical alignment between HQ marketing organisation and local regional requirements
Established and monitored critical marketing metrics to enable the function to be truly accountable to the bottom line.

Marketing strategyBudget managementMarket analysisMarketing ManagementBusiness Strategy

Marketing Specialist

Jun 2011 – Jan 2014 · 2 yrs 7 mos

Marketing Specialist for GE Lighting, UK, Ireland and Nordic and Baltic
Working across three channels - Consumer, Wholesale and Specification.
Supported the development of marketing objectives, strategy and tactics across the region.
Developed and executed integrated promotional campaigns for new and existing products.
Conducted market research and analysis to identify new opportuities for growth across the region.

Promotional campaignsMarket researchIntegrated marketingMarketing Management

Ibm

Sales and Marketing Executive

Jun 2008 – Jun 2009 · 1 yr

One-year internship within the Global Sales and Marketing division for System Z software brands.
Managed the online team room and all internal communications channels for the commercial team.
Supported UK marketing team to launch CICS Explorer software for the mainframe.
Managed two customer-facing events and a four day internal event for team members worldwide.
Fully re-designed IBM’s customer-facing system Z “E-kit” website.
Recieved UoN internship award with distinction.

Sales supportEvent managementInternal communicationsSales and Marketing

John lewis

Assistant Section Manager

Oct 2005 – Aug 2006 · 10 mos

Retail Management Programme under the John Lewis Partnership
Co-managed the fresh foods section of a Waitrose store (w/ 12+ members of staff)
Worked on section planning, budgeting, merchandising and staff training
Responsible for section revenue growth and decreased wastage (Section revenue £4m)
Attended 2 off-site JLP retail management and assertiveness training courses.

Retail managementStaff trainingBudgetingRetail Management