Oct 2019 – Dec 2023 · 4 yrs 2 mos

Dec 2016 – Sep 2019 · 2 yrs 9 mos

• A part of the global government affairs and public policy team, I manage the policy engagement for Dell Technologies in India. My current role focuses on advocating for necessary policy changes, enabling opportunities to support business of the future, and evaluating and mitigating potential risks and crises. This includes, but is not limited to engaging with government, industry, think tanks, and subject matter experts.
• In an endeavor to be true to the firm's purpose of creating technologies that drive human progress, I work towards establishing how technology can alleviate myriad issues faced in education, healthcare, cyber security, and manufacturing. Collaborating with other teams such as legal, R&D, public sales, manufacturing, regulatory and environment affairs, marketing and communications to create a uniform and well-rounded point of view is at the heart of what I do.

May 2015 – Nov 2016 · 1 yr 6 mos · Gurgaon

• Astrum is India’s first science based specialist reputation management advisory. My team and I advised clients across a wide range of issues. In a space that was still finding its feet in India (Reputation Management and Corporate Affairs), we were already serving a rich and diverse portfolio across sectors: manufacturing, consumer and professional.
• As the engagement lead on key firm accounts, I worked closely with the C suite to address specific issues that hampered company reputation. From generating audience specific insights, to translating them in to a long term strategic and a short term tactical plan, my work was deeply backed by research, both primary and secondary. In this role, I learnt how to integrate separate, but aligned, functions such as marketing, social citizenship and thought leadership to create impact. My work involved leveraging all formats of communication (print, digital, broadcast, 1x1) to deliver a well rounded and holistic message.
• Some of the key achievements at Astrum included:
• Created an extensive risk mitigation strategy for a key chemical player,
• Launched an agro-chemical product in the rural market amidst regulatory hurdles
• Changed the brand identity of an innovative Indian additive firm to reflect its growth from medium to large scale
• Created communication and risk mitigation strategies for expanding to new markets
• Collaborated with social experts to devise, implement, and monitor CSR and product stewardship programmes,
• Authored keynote addresses for leaders, and
• Worked with a key industry body on advocating changes to the National Education Policy .
• As a part of the founding team, I was also responsible for providing a unified customer experience by defining processes for client on-boarding, internal training of new recruits, and mentoring on the job.

Jan 2013 – Apr 2015 · 2 yrs 3 mos · Gurugram, Haryana, India

• Penn Schoen Berland, a part of WPP Group, is a communication and strategy consulting firm, which bases its recommendations and plan of action on strong research capability.
• As a Senior Associate (Senior Consultant), I have led engagements in the realm of political advocacy, marketing, thought leadership, public affairs and crises management. Delivering high quality work in limited time and collaborating with the client to implement the solutions has been the essence of my work here. While at PSB, I also built my expertise in marketing social sector programmes.
• Defined messaging and outreach strategy for an international presidential candidate
• Advised a technology major on collaborating with the government’s digital initiatives
• Counselled a leading law firm on demonstrating expertise and building preference in the Indian market
• Launched SmartCane TM – IIT-Delhi’s multiple award winning technology for the visually disabled
• Counselled an American diaspora led NGO, American India Foundation, on raising funds in India
• Integrated print, digital and outdoor mediums to create an integrated strategy to reach out to relevant audience across various mandates

Jul 2012 – Aug 2012 · 1 mo · Noida, Uttar Pradesh, India

• Responsible for ideating and creating the pre-sales portal layout. The marketing collateral creation's main purpose has been to bring out EXL's distinctive competencies, in a client-friendly format.

Nov 2008 – Aug 2011 · 2 yrs 9 mos · New Delhi

• Revenue Generation and Product Development
• Part of the turnaround team that trebled enrolments (400 in 2009 to 1300+ in 2011) & revenue (INR 1.4 mn in 2009 to INR 8.7 mn in 2011) for PRATHAM, entrance test preparation brand, making it the 3rd largest player in Delhi/ NCR within 3 years
• As the Academic Head, designed curriculum, created content and ensured effective delivery across PRATHAM courses & workshops for corporate and business schools. Managed operations and education quality across all 15 centres
• PRATHAM received Excellence Award by BIG Brands Research in 2010 and 2011 for results and innovative study format
• Marketing and Brand Communication:
• Created and implemented the go-to-market strategy for a start up in a seemingly saturated industry. As a part of this, created proprietary Career Competency Workshop, aimed at reaching out to school students (delivered in 250+ schools as of 2012)
• Ideated and created the entire range of marketing collaterals, including website, brochures, flyers and product booklets

Jun 2006 – Dec 2008 · 2 yrs 6 mos · Gurgaon

• Industry Research and Problem Solving (Media and Demographics):
• Single Point of Contact for Indian Media Research. Worked on engagements for leading media players on potential key success factors such as cost reduction, mass appeal, market penetration strategy, and prevalence of new media forms
• Authored a Knowledge document on “Television Industry in India”, which is a part of the Firm’s Knowledge Repository
• Awards and Recognition
• Awarded “Analyst of the Month” thrice and won the “Most Impactful Quality Coach” award in 2008
• McKinsey-wide youngest communication trainer and youngest Quality Coach
• Created the framework and process for Quality Assurance Program: The centre wide quality scores improved from 76% in Apr 2008 to 99% in Aug 2008. Worked with management and Integrated the QA results with year-end appraisals

Jun 2006 – Dec 2008 · 2 yrs 6 mos