Sachin Upadhyay

Director of Engineering

Noida, Uttar Pradesh, India18 yrs 10 mos experience

Highly Stable

Key Highlights

18+ years of experience in engineering management.
Expert in low latency distributed systems.
Proven track record in leading high-performing teams.

Stackforce AI infers this person is a Senior Engineering Manager in AdTech with expertise in distributed systems and product development.

Contact

Skills

Core Skills

Engineering LeadershipMicroservicesJavaC++

Other Skills

KubernetesAngularApache KafkaApache DruidAerospikeMariaDBElasticsearchAmazon Web Services (AWS)Objective-CPythonAlgorithmsData StructuresDistributed SystemsMySQLPHP

About

Building Products and High Performing teams in Agentic AI, AdTech and Video (processing/streaming) space. Have 18+ years of experience with last 11+ years working on low latency, highly available Distributed systems in both Architect and People Management roles. Have led Engineering for Desktop applications before that.

Experience

18 yrs 10 mos

Total Experience

18 yrs 10 mos

Average Tenure

18 yrs 10 mos

Current Experience

Adobe

8 roles

Senior Engineering Manager

Oct 2022 – Present · 3 yrs 6 mos

Contributing to "DSP" and "Creative" products, within Adobe Advertising Cloud.
DSP ( Demand-Side Platform)
Leading team of ~31 Developers including managers based out of both Noida and Bangalore location, responsible for UI(Frontend), API(Backend) and Insights of DSP ( Demand-side Platform) product within Adobe Advertisement Cloud.
Advertising Creative
Built first version of Creative2.0 , an upgraded and modernized version of "Dynamic Creative Optimization" Product, from ground-up. Responsible for end-to-end development and delivery of the product including UI(Frontend),API (Backend), AdServing, Reporting( Measurement/ Attributions) in collaboration with relevant product and engg. leads.

JavaKubernetesMicroservicesEngineering LeadershipAngularApache Kafka+3

Senior Engineering Manager

Aug 2021 – Oct 2022 · 1 yr 2 mos

Managed "Dynamic AdInsertion" i.e DAI Product within Adobe Primetime group.
DAI is a serverside AdInsertion technology that enables video publishers to stitch ads into live, simulcast, and video-on-demand content streams while preserving individual targeting and dynamic decisioning.
Service used to support 1M concurrent users with 70/30 breakup of live vs VoD streams with 99 percentile of 10ms response times.

JavaEngineering LeadershipElasticsearchAmazon Web Services (AWS)

Engineering Manager

May 2019 – Aug 2021 · 2 yrs 3 mos

Managed "Dynamic Ad Insertion" Product Engg teams, responsible for all components of the product.

Sr. Computer Scientist

Feb 2018 – May 2019 · 1 yr 3 mos

Led "Dynamic Ad Insertion" Product Engineering

Computer Scientist 2

Promoted

Feb 2015 – Feb 2018 · 3 yrs

Led "AD Decisioning and AD Serving" aka Auditude Product engineering. Initially started with leading UI/API team and grew to contributing to all components of product including AdServers, Data Processing pipeline, and slightly to ML/Forecasting engine, DevOps, Observability.
Ad decisioning system are complex scalable distributed systems with low latency and high availability requirements.

Computer Scientist

Promoted

Jan 2012 – Feb 2015 · 3 yrs 1 mo

Contributed to Desktop Application
Premiere Elements
Adobe Encore

Senior Member Technical Staff

Feb 2009 – Jan 2012 · 2 yrs 11 mos

Contributed to Desktop Application "Adobe Encore"
Adobe Encore is a DVD authoring product. Besides contributing to different features, I led the Subtitle Authoring workflows for Blu-Ray format.

C++