Aug 2025 – Present · 9 mos

• Own onsite/home page & store content, communication, marketing, and go-to-market strategies for Amazon Business.
• Tracking and analyzing customer needs based on search, browse and purchase behavior
• Publishing detailed data analysis on traffic channels for category & sub-category. To create long
• term goals for marketing channels.
• Own Acquisition, Engagement & activation of Amazon Enterprise customers.
• Lead GTM plan for Industry specific Enterprise customers i.e HoReCa, Manufacturing & construction, Business & IT services etc.

Dec 2022 – Present · 3 yrs 5 mos

• 1. Helping emerging brands in beauty, Luxury beauty & HPC(Health & personal care) category with objective backwards bespoke Ad strategy on Amazon.in for overall growth of business.
• 2. Propelling the growth of Advertisers on Amazon by leveraging Advertising Products such as Sponsored Products, Demand side platform (DSP), FireTV, MXPlayer & Alexa Ads across my portfolio of advertisers.
• 3. Guiding advertisers with customized NPD & full funnel Ad strategy aiming at long term growth objective.
• 4. Helping brands to improve their overall sales through Ad campaign optimization and category insights.
• 5. Managing a portfolio of 40-50 Amazon Advertisers(Growth accounts) in Beauty category.

Apr 2021 – Nov 2022 · 1 yr 7 mos

• Spearheaded:
• i) Customer acquisition, engagement & retention strategy
• ii) CLM(Customer Lifecycle Management ) focused Incentive/Coupon strategy
• iii) Prime engagement
• iv) Traffic channel & demand optimization
• v) Customer insight generation
• vi) Event marketing
• o Customer Acquisition & Retention - Increased adoption in strategic cohorts. New customer base grew 2X with MoM retention rate of 55%.
• o Customer Engagement - Launched new engagement properties (gamification/Quiz/Spin the wheel etc.) contributing 2% of total weekly traffic. Improved the engagement base by ~142% YoY with 24% conversion rate..
• o Promotion Strategy - Collaborated with Tech & Finance teams to pilot/scale new promotion constructs. Planned customer lifecycle backwards differential promotions to acquire new customers amidst constrained budgets.
• o Prime engagement - Collaborated with central Prime team improved Prime penetration by ~5250 bps YoY.
• o Traffic optimization - Spearheaded Outbound notification (push notification) channel and planned daily push notification with different content strategy, propositions (tried & tested) with best offers/promotions/coupons targeting different experimental/affinity customer cohorts. Drove ~10% of total weekly traffic with ~4-5% conversion & 4% Avg. CTR.
• o Customer Insights - Built mechanisms for capturing customer feedback and insights to drive continuous improvement on customer shopping experience.
• o Launched multiple ShopEx improvement features by partnering with teams across Product, Program, Category and Tech.
• o Event marketing: Was part of the core team for Ideation, planning & execution of quarterly event Amazon food Great Foodie Fest. Handled O&O (Owned & Operated) channels(Homepage, storefront, push notification, email, cross-category collaboration etc.) end-to-end. Event improved the traffic +68%, orders +53%, new customer acquisition +184% & +43% reactivation of lapsers.

Jan 2020 – Mar 2021 · 1 yr 2 mos

• 1. Worked with Marketing Manager on Go-to-Market plan for Food delivery business (Food delivery from restaurants).
• 2. Created hyperlocal (1st time ever in Amazon eco-system) Food delivery storefront wireframe & guided tech team with merchandising nuances like targeting, placement & more options needed to make the slots dynamic in nature.
• 3. Spearheaded end-to-end merchandising across all touchpoints Gateway (Amazon Homepage), Push notifications, A-Pay home page, Prime, Game-X & Deals.
• 4. Customer Survey: Conducted surveys through email among different customer cohorts to understand pain points and worked with category & product teams to develop solves.
• 5. Conducted UAT (User acceptance Testing) for new storefront ingress developed to ensure seamless customer experience.

Dec 2018 – Dec 2019 · 1 yr

• 1. Collaborated with Marketing Manager, Category Manager, Design/Creative team to create structure wire-frames of storefront during Amazon high value events/BAU/Topical events.
• 2. Planned and executed online merchandising strategies to optimize product, deals visibility for toys, PCA & HPC category during key events/BAU.
• 3. Led A/B testing of product placements, banners, and landing pages to drive better user engagement.
• 4. Revamped category storefront for toys category based on customer browse & purchase trend to improve CTR(+200 bps) & dwell time by 25%.
• 5. Planned and executed Co-op for brands like Phillips, Dyson, Nova, Wahl, Lego; Co-ordinated content, collaterals, merchandising & performance reporting.

Feb 2018 – Nov 2018 · 9 mos

• o Worked in Amazon.in concessions team as SME(Subject matter expert) and was responsible to onboard USA process and modify same best suited for IN market place.
• o Was responsible for SOP creation, work allocation and pulling out product list with higher concessions, ticket generation in bulk. Identified wide spread issues and worked with category for long term resolution for same.

Apr 2016 – Jan 2018 · 1 yr 9 mos

• o Worked in as Senior associate in Retail defect reduction team(Andon cord team for Amazon.co.uk).
• o Awarded with Extra mile Award in April, 2017.
• o Managed operations: Analyzed data for highlighting gaps, recommending solutions, driving/influencing inter-function decisions. Handled Consumable queue and managing TP 90/SLA
• o Mentorship: Mentored new hires to enable them to work solely on Andon Cord Tickets and get thorough with Andon cord process and SOP.

May 2014 – Mar 2016 · 1 yr 10 mos

• o Worked as Catalog Associate in Retail defect reduction team(Andon cord team for Amazon.co.uk). In Amazon ecosystem, when customer faces same issue twice, then andon cord is pulled, which then generates ticket for investigation and product sale is stopped till issue is resolved. Was responsible to deep- dive and eliminate defects.
• o Received Customer delight award in 2 consecutive months August & September, 15. First among equals Award in Dec & Jan, 16. Extra mile Award in Nov, 15.
• o Administered proper investigation mechanism to find out root case and eliminate it to avoid any future issues.

Sep 2013 – Apr 2014 · 7 mos

• o Joined as a seasonal employee and got permanent job role within 6 months due to performance excellence.
• o Awarded with star performer in March, 14 and silver reward during 6 month tenure.
• o Provided primary customer support USA and Canada customers via chat and contributed to process improvement & policy changes with customer first mindset.