Lisa Radford (Kane)

Associate Partner

Auckland, Auckland, New Zealand20 yrs 6 mos experience
Highly StableAI Enabled

Key Highlights

  • Over 18 years in B2B tech marketing leadership.
  • Expert in aligning sales and marketing for growth.
  • Proven track record in diverse global markets.
Stackforce AI infers this person is a B2B Marketing Leader with expertise in technology marketing and strategic growth initiatives.

Contact

Skills

Core Skills

Technology MarketingStrategic ThinkingGrowth StrategiesMarketing StrategyCustomer EngagementBusiness PlanningMarketing Management

Other Skills

Executive-level CommunicationGlobal DeliveryStrategic AccountsIT OperationsProject ManagementSales ManagementNew Business DevelopmentBusiness IntelligenceProduct MarketingStrategyBusiness DevelopmentMarketingGo-to-market StrategyDemand GenerationEntrepreneurship

About

With over 18 years of experience as a senior leader and strategic advisor in B2B tech marketing, I have a proven track record of aligning sales and marketing teams to deliver customer-centric solutions that drive growth and loyalty. I have worked across the UK, North America, and Australasia, gaining first-hand expertise in diverse markets and industries. I lead APAC marketing at GitHub, operating at the intersection of executive narrative, developer trust, and regional execution. My work is focused on turning complexity into clarity, aligning global strategy with local reality so that GitHub shows up with credibility, coherence, and impact across diverse markets. I partner closely with Microsoft and GitHub leadership to design and deliver executive engagements, flagship developer moments, and regional programs that actually move the needle. Over the past several years, I’ve built and scaled repeatable models for: Executive visits and C‑suite engagement Large‑scale developer and community moments GitHub × Microsoft alignment across APAC Regional marketing teams built for both scale and nuance I’m known for protecting signal over noise, challenging misalignment early, simplifying complex inputs, and keeping teams focused on what matters most to developers, customers, and leaders. I bring a calm, pragmatic approach to fast‑moving environments, balancing strategic intent with operational discipline.

Experience

20 yrs 6 mos
Total Experience
4 yrs 3 mos
Average Tenure
3 yrs 5 mos
Current Experience

Github

2 roles

Senior Director Marketing, Asia-Pacific

Promoted

Sep 2025Present · 8 mos · Remote

  • As Senior Director of Marketing for APAC & Japan at GitHub, I lead regional enterprise marketing strategy with a focus on building best-in-class teams, developing high performers, and driving measurable impact.
  • I partner closely with sales, product, and global teams to ensure that marketing is tightly aligned to business priorities and delivers results across pipeline, adoption, and brand impact.
  • Key Responsibilities & Impact
  • Team & Talent Leadership: Build, inspire, and scale high-performing marketing teams across Asia-Pacific, fostering a culture of inclusion, collaboration, and professional growth.
  • Regional Growth Strategy: Define and execute integrated marketing strategies that accelerate pipeline, strengthen customer adoption, and increase brand visibility.
  • Cross-Functional Collaboration: Partner with sales leadership and global stakeholders to ensure marketing is aligned to strategic priorities and customer needs.
  • Data-Driven Execution: Establish metrics and frameworks to track performance, optimize investments, and deliver ROI across campaigns and events.
  • Innovation & Trends: Champion the use of new marketing technologies, AI-driven approaches, and data insights to keep GitHub at the forefront of modern marketing.
Technology MarketingExecutive-level CommunicationBusiness PlanningGlobal DeliveryStrategic AccountsStrategic Thinking+59

Director, Regional Marketing APAC and Japan

Dec 2022Sep 2025 · 2 yrs 9 mos · Remote

  • As Regional Marketing Director in APAC and Japan at GitHub I'm responsible for creating a marketing strategy that puts our customers at the heart of everything we do, building the most memorable experiences for our community and highlighting the some of the world's leading companies who build with GitHub.
  • My role involves working closely with sales and other cross-functional teams.
  • Developing and executing marketing strategies that focus on providing the best experience for the customer
  • Manage the regional revenue marketing team and ensuring that they are achieving career goals.
  • Work closely with sales and other cross-functional teams to ensure that marketing activities are aligned with priorities.
  • Track and measure the performance of marketing activities and make adjustments as needed.
  • Staying up-to-date on the latest marketing trends and technologies.
Growth StrategiesExecutive-level CommunicationMarketing Strategy

Qlik

3 roles

Senior Director, Global Customer Engagement

Promoted

May 2021Nov 2022 · 1 yr 6 mos

Growth StrategiesExecutive-level CommunicationCustomer Engagement

Regional Field Marketing Director ANZ

Apr 2015May 2021 · 6 yrs 1 mo

  • Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes.
  • Qlik is about so much more than data integration and analytics. We’re about empowering people to make meaningful discoveries that drive actual change. For example, helping health systems uncover variations in care so they can treat patients more successfully. Giving retailers visibility into their supply chains so they can keep stock flowing. Or playing our part to tackle large-scale social problems like climate change by leveraging data. In other words, we’re about impact.
  • If you would like to chat about a next generation data analytics platform that empowers people of all skill levels do more with data, reach out to me at lisa.kane@qlik.com
Business PlanningTechnology MarketingMarketing Strategy

Regional Marketing Manager Australia & NZ ♦️ Industry Innovator ♦️ Lead Generator & Business Develop

Jan 2012May 2021 · 9 yrs 4 mos

  • Qlik is a leader in data discovery, delivering intuitive solutions for self-service data visualisation and guided analytics.
  • As Regional Marketing Director for Australia and New Zealand, I am responsible for coordinating and managing all marketing functions and teams to success in a fast-paced IT environment.
  • Historically, data reports and business analytics were the reserve of those working in IT. Today, senior executives want to be able to better understand their data reports, drill down, discover answers to questions and identify data trends that could results in savings of MILLIONS of dollars or HUGE improvements in staff and sales productivity.
  • We offer a valuable AND flexible way for senior executives to achieve this. Our solutions are world-renowned and entirely customer-focused.
  • Whether it’s generating qualified leads, organising partner campaigns or coordinating a corporate event, I effectively manage Qlik’s marketing efforts and teams to DELIVER business results. Other areas of my expertise include:
  • ★ Regional/territory marketing plan development and management
  • ★ Development and implementation of tactical marketing programs
  • ★ Cross-function collaboration (sales, inside sales, channels, product marketing, demand generation)
  • ★ Event design, creation and execution
  • ★ Campaign tracking and evaluation
  • ★ Marketing measurement, tracking and reporting
  • ★ Program communication
  • ★ PR/media strategy development.
  • If you are interested in learning more about Qlik, please contact me at ✉ lisa.fenelus@qlik.com.
Business PlanningTechnology MarketingMarketing Management

Knowtion ltd

Director

Feb 2008Mar 2012 · 4 yrs 1 mo

  • Knowtion started life on the back of an idea to offer a conscious technology marketplace a Risk Free Performance Based Telemarketing Service with the opportunity to get a return on investment without day rates, retainers or setup fees allowing customers to pay only for the value they receive.
  • The Team has now been successfully delivering innovative Telemarketing solutions for nearly ten years and have developed a vast store of knowledge and experience across multiple technology propositions.
  • One of our key competitive advantages lies in our multi-sector expertise which combines our knowledge of your prospects job roles with the entrepreneurial mindset of our teams of experts.
  • Thanks to our robust investment in state of art Contact Centre Technologies, Sales Linguistics training and a focus on innovation; Knowtion endeavours to be ahead of the game.
  • Most Telemarketing Agencies will attempt to sell your product by persuading whilst handling objections and overcoming resistance. They understand the spending patterns in IT development but tend to forget that Buyers don’t like to be sold to as part of the process and IT is not always part of the strategic decision process.
  • At Knowtion, we give your prospects a vision to achieve their Goals and satisfy their needs by adopting your solution. The idea behind this is getting prospects to consider your product because they believe you can alleviate a business pain or help them achieve a business goal.
  • We purposely select our team based on their background of Technology, Development, Recruitment, and HR. These elements we consider are vital in today’s cold calling to quickly adapt and empathize with your target audience both IT Contacts and Business Users.
Business PlanningTechnology MarketingMarketing Strategy

Mkis agency

Business Development Manager

Sep 2006Jan 2008 · 1 yr 4 mos

  • My role as Business Development Manager is to implement proactive approaches to form business partnerships, to secure additional revenue streams here in the UK, throughout the European and North American markets.

Business intelligence direct

Marketing Executive

Jan 2005Jan 2006 · 1 yr

  • Follow-up through use of customer centric selling skills to generate 30-40 sales opportunities per month to achieve annual target
  • Overcoming objections and effectively articulate a business message
  • Track and managing prospects through crm
  • Meeting and exceed monthly quota New Opportunities. Build Rapport and identify goals and SMART objectives of clients, qualify timeframes, decision making process, and key needs
  • Participate in team meetings, networking, and tradeshow events
  • Provide reports on all business development activities
  • Able to build rapport and clearly articulate benefits of different technology solutions to potential prospects via outbound calling
  • Ability to initiate the first phase of the sales cycle, create awareness, interest identify the goal that can lead to a successful sale
  • Ability to speak with high level executives about business solutions

Education

Cardiff University / Prifysgol Caerdydd

Business Management (Marketing) (BSc) — Business Management

Jan 1997Jan 2002

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