Rachana Rajeev — Performance Marketing Manager
Brand-first, business-forward. I’m a brand and category leader with 9+ years in beauty, luxury & fashion - across Nykaa, Reliance Brands, and Shoppers Stop. My work has spanned GTM launches, category growth for premium and luxury segments, margin-focused decisioning in retail & omnichannel brand building. With an executive credential from IIM Ahmedabad and a background from NIFT, I work at the intersection of creativity, consumer behaviour & commercial impact. If you’re building a brand that values story and scale in equal measure - let’s talk.
Stackforce AI infers this person is a B2C brand and marketing strategist in the beauty and fashion industry.
Location: Bengaluru, Karnataka, India
Experience: 8 yrs 3 mos
Skills
- Brand Strategy
- Go-to-market Strategy
- Retail Strategy
- Market Research
Career Highlights
- 9+ years in beauty and fashion industries
- Expertise in brand and category management
- Strong background in omnichannel marketing strategies
Work Experience
Zepto
Category Lead - Makeup & Beauty (5 mos)
Shoppers Stop
Brand Manager - Exclusive Brands & GTM (9 mos)
Nykaa
Brand Manager - Global Beauty (2 yrs 11 mos)
Reliance Brands Limited
Retail Planning & Buying (6 mos)
MUFTI
Merchandise Planning (8 mos)
Raymond Limited
Product Analytics & Strategy (2 yrs 1 mo)
Vinegar Fashions Pvt. Ltd
Jr Designer (11 mos)
Education
Accelerated General Management Program at Indian Institute of Management Ahmedabad
Master of Fashion Management at National Institute of Fashion Technology India
Bachelor’s Degree at School of Fashion Technology
