Sahana Sekar

Product Marketing Manager

Chennai, Tamil Nadu, India7 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and launch strategies.
Proven track record in driving revenue growth.
Skilled in B2B marketing and competitive analysis.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry with a strong focus on B2B strategies.

Contact

Skills

Core Skills

Product StrategyB2b MarketingMarket AnalysisProduct LaunchGo-to-market StrategySales ProspectingCustomer Relationship Management (crm)

Other Skills

Account ManagementBusiness Growth StrategiesCommunicationCompetitive IntelligenceCreative StrategyCustomer ServiceGrowth StrategiesIntegrated MarketingLeadershipManagementMarketingMarketing CopyMarketing StrategyMessagingMicrosoft Excel

About

I'm a Product Marketer at Freshworks, specializing in crafting compelling narratives that drive successful product launches and generate revenue. With a passion for all things marketing, I aspire to build an indomitable personal brand that leaves a lasting impact. Reach me at sahana.sekar@freshworks.com for collaborations.

Experience

Freshworks

4 roles

Manager - Product Marketing

Promoted

Mar 2024 – Present · 2 yrs

Technology MarketingB2B MarketingBusiness Growth StrategiesProduct StrategyProduct AdoptionIntegrated Marketing+5

Lead - Product Marketing

Jul 2022 – Mar 2024 · 1 yr 8 mos

Technology MarketingBusiness Growth StrategiesMarket AnalysisRelease ManagementB2B Marketing

Product Marketing Specialist

Promoted

Aug 2021 – Jun 2022 · 10 mos

Launched ‘Freshservice for Business Teams’ during the Freshworks fall product launch, holding complete ownership from pre-launch, launch and post-launch strategy.
1. Launch communications focusing on internal evangelism for GTM teams: Partnered with the product, business and sales leaders to educate the larger GTM organization on product vision, business use cases and sales strategy.
2. Ensured timely communications to GTM teams on launch updates, feature releases and enhancements for smooth customer engagements.
3. Ran marathon enablement sessions on features, timelines, and capabilities for all regions - NA, EU and APMEA, and partnered with the product team to deliver the technical enablement for pre-sales, partners and customer onboarding teams.
4. Created a launch kit with an extensive set of internal and external collaterals comprising the Pitch deck, Launch assets, FAQs, Persona cards, One pagers and competitive battle cards.
5. Created primary web landing pages and revamped all existing web pages to accommodate the newly launched features and updated messaging.
6. Created net new knowledge base split across setup, administration and access controls to assist customers in seamlessly configuring freshservice, accommodating the new capabilities and using the product optimally.
7. Tailored product copies across modules for the launch.

Technology MarketingGo-to-Market StrategyMessagingWeb Content WritingPMMProduct Launch+2

Senior Sales Development Representative

Oct 2019 – Jul 2021 · 1 yr 9 mos

Collaborate with IT and business leaders of mid-market and enterprise companies in India and Sri Lanka to understand their digital transformation initiatives and business priorities. Some notable achievements:
1. Identify high-value customer support/CRM/ITSM opportunities that act as prospects' key differentiators and business drivers.
2. Pipeline contribution of $34k MRR in Q4 2019
3. Qualified for the President’s club with an achievement of 154.29% of annual targets with 265% of pipeline target and 106% of SQL attainment in 2020
4. Part of the outbound task force initiative to create content and enable existing and new SDRs
5. Achieved 135% of SAL and pipeline target in H1 and was awarded the top performer in the H1'21 APAC MEA awards
6. Recognized for the Superstar Award for managing critical projects like third-party partnerships, outbound sales enablement, and leading the south pod, Spotlight Award for overachieving targets consistently, at Emmy's H1 2021

Sales ProspectingPersuasive SpeakerAccount ManagementCustomer Relationship Management (CRM)Creative Strategy

Citi india

Assistant Manager

May 2018 – Sep 2019 · 1 yr 4 mos

An enthusiastic Sales management associate at Citi termed as an assistant sales manager in the wealth management segment for HNI and UHNI Clients. In this role, I actively
Analyze customer’s financial needs and requirements through face to face customer interactions and over the phone assistance.
Handle sales of wealth products, new customer acquisition, cross selling and up-selling to meet quarterly targets and monthly milestones.
Act as a trusted financial advisor for asset allocation and portfolio management with periodic reviews on existing portfolios.
Ensure customer satisfaction and retention through engagement and by assisting with value adding services.
Increase customer value, penetration across products and NPS.

Bisleri international pvt ltd

Sales And Marketing Intern

Apr 2017 – May 2017 · 1 mo · Chennai

The 2 month sales internship involves:
Extensive B2B sales through cold calling and negotiations to promote sales to business firms
Retail sales activation to acquire new customers
Highly product centric promotional activities at various target markets
Conduct a research on consumer perception of the brand and the products to better strategize and suggest marketing ideas to improve sales.