Benedict Wagstaff

Co-Founder

New York City, New York, United States15 yrs 4 mos experience
Highly Stable

Key Highlights

  • Pioneered retail media strategies at The Trade Desk.
  • Co-founded multiple startups in advertising and data sectors.
  • Active member of IAB Tech Lab’s Retail Media Working Group.
Stackforce AI infers this person is a MarTech expert with extensive experience in retail media and business development.

Contact

Skills

Core Skills

Business DevelopmentRetail MediaProduct ManagementStrategic PartnershipsNlpMachine Learning

Other Skills

PresentationsNew Business DevelopmentMedia BuyingSolution SellingContract NegotiationRelationship BuildingLeadershipPositioning (Marketing)Partner Relationship ManagementProduct ServiceBuild Strong RelationshipsPartnership AgreementsAdvertisingProblem SolvingManagement

About

A builder of businesses, business units and teams. An entrepreneurial leader that has worked at the intersections of advertising technology, retail media and data for over a decade. Benny was a founding member of the team that helped The Trade Desk become a key player in retail media - going from our first client to a leading offsite technology partner for the worlds' largest retailers. The cross-functional team focused on turning first-party data assets into significant revenue streams for retailers and commerce media players. Before that he helped The Trade Desk launch the Service Partner Program to tackle the opportunity of the SMB market. Previously, he held executive roles (as COO and CEO) at startups in the data integration, product/project management and natural language processing/artificial intelligence spaces. He also worked 5+ years at AppNexus (now part of Microsoft Advertising) helping scale the Global Accounts business which worked with our most strategic advertisers globally. As part of that work he worked closely with AT&T through their acquisition of the business and was involved in the integration of the company post acquisition. Benny has a strong understanding of how to build retail media networks, how to build optimal advertising technology stacks, how to prepare for changes in the identity landscape and how to build successful business units and startups. Now, building the solution to the problems he saw in Commerce Media at Carter, he's dedicated to revolutionizing the Retail Media landscape by helping retailers' seize control of their destiny and the ecosystems roadmap. He's been fortunate to play a role in the IAB Tech Lab’s Retail Media Working Group (driving oRTB for onsite retail media), the council of the Ascendent Network's work in Retail Media and helped support broader IAB initiatives to benefit the adtech community.

Experience

15 yrs 4 mos
Total Experience
2 yrs 3 mos
Average Tenure
1 yr 9 mos
Current Experience

Carter

Co-Founder: Chief Commercial Officer (CCO)

Apr 2025Present · 1 yr 1 mo · New York, United States

Sherlock labs

Managing Partner

Aug 2024Present · 1 yr 9 mos · New York, United States

  • A movement to help the Retail Media landscape. Helping retailers unlock their potential, regain control of their destiny and navigate the complexities of retail media. Supporting the technology companies that want to help them create the future. Named after my rescue dog Sherlock who passed away in 2023. Carrying forward Sherlock's keen spirit of discovery.

G-foil records

Co-Founder: Partnerships and A&R

Jul 2024Present · 1 yr 10 mos · Brooklyn, NY

  • An independent record label based in Brooklyn, NY. Focused on Partnerships and A&R

Iab tech lab

Retail Media Working Group Member

Nov 2023Present · 2 yrs 6 mos · New York, United States

  • Founding member of the initiative to bring open RTB to the world of onsite retail media. It's been a real pleasure to collaborate with some great visionaries on this initiative.

The trade desk

3 roles

Head of Retail Media Business Development (North America)

Promoted

Jul 2022Aug 2024 · 2 yrs 1 mo · New York City Metropolitan Area

  • My team and I work with all kinds of retailers, e-tailers (e-commerce first companies), commerce media and data businesses that want to turn their first party data into meaningful businesses/revenue streams.
  • This includes managed service RMN’s, API driven integrations, platform partnerships with leading players in the space and hybrid self and full stack solutions.
  • The team and I have focused on building this business into what it is today while helping our clients build massive businesses or their own. We’ve done this all while building a great cross functional team and investing in the careers of the stars that make it happen.
  • We’ve grown the team significantly, secured over a dozen of the regions Tier 1 retailers as clients and partners and far exceeded our expectations when we set off on the journey of building this business at the end of 2021.
PresentationsNew Business DevelopmentMedia BuyingStrategic PartnershipsSolution SellingContract Negotiation+18

Senior Director, Business Development / Sales (Retail, Enterprise + Platform Solutions)

Feb 2022Jul 2022 · 5 mos · New York City Metropolitan Area

PresentationsNew Business DevelopmentMedia BuyingStrategic PartnershipsSolution SellingContract Negotiation+19

Director, Business Development (Enterprise Sales + Channel Partnerships)

Nov 2020Feb 2022 · 1 yr 3 mos · New York City Metropolitan Area

  • Helped establish the SMB program at TTD by launching the Certified Service Partners program. Unlocking the platform for hundreds of prospects and clients and developing significant businesses for our partners.
PresentationsNew Business DevelopmentMedia BuyingStrategic PartnershipsSolution SellingContract Negotiation+14

Visor

Chief Operating Officer (COO) / General Manager

Apr 2019Nov 2020 · 1 yr 7 mos · New York City Metropolitan Area

  • Backed by General Catalyst, Bessemer Venture Partners, M13, and Craft Ventures. Visor is a revolutionary new collaborative spreadsheet with built-in bidirectional syncing to external apps like Jira, Hubspot and Salesforce.
  • Currently used and loved by Product Managers around the world, Visor will become the obvious place people of any skill level can build their own solutions using live-syncing data from systems of record. For more, visit www.visor.us.
PresentationsNew Business DevelopmentStrategic PartnershipsSolution SellingContract NegotiationRelationship Building+12

At&t

Global Marketers, Sales & Strategic Initiatives (via acquisition of AppNexus)

Jul 2018Apr 2019 · 9 mos · Greater New York City Area

  • I predominately worked on the transition and integration of AppNexus w/ AT&T. Designed a holistic marketer strategy across the AT&T umbrella product and media offerings and uncovered opportunities for synergies across AT&T portfolio companies.
PresentationsNew Business DevelopmentStrategic PartnershipsSolution SellingContract NegotiationRelationship Building+12

Centairo

Co-Founder/CEO

Jan 2017Apr 2018 · 1 yr 3 mos · Greater New York City Area

  • Co-founded a NLP (Natural Language Processing) and machine learning startup with an incredible team. Lots of learnings.
PresentationsProblem Solving

Tea with strangers

Co-Founder (New York) & Host

May 2014Jan 2019 · 4 yrs 8 mos · Greater New York City Area

  • On a mission to make the world a smaller place and build connected communities. Covered in the New York Times. Built by a great founding community of hosts and supported by hundreds of hosts around the world.
PresentationsNew Business DevelopmentStrategic PartnershipsSolution SellingContract NegotiationRelationship Building+12

Appnexus

Global Accounts Sales // Marketers // Strategic Initiatives (many roles, responsibilities & titles)

Jan 2014Apr 2019 · 5 yrs 3 mos · Greater New York City Area

  • AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than one thousand of the brightest minds in advertising and technology who believe that advertising can power a better Internet.
  • At AppNexus, I worked on key strategic projects. This included building out our most strategic engagements with Global Marketers: including industry-leading companies in the telecommunication and e-commerce space - informing product decision making, managing strategic external and internal relationships and overseeing day to day operations of cross functional teams.
  • Leadership Team at AppNexus Women’s Network, Co-Chair of Membership and Engagement Committee.
  • Transition Committee Representative for AppNexus (post acquisition by AT&T)
  • Founder of Mixology@
PresentationsNew Business DevelopmentStrategic PartnershipsSolution SellingContract NegotiationRelationship Building+12

Princeton university

Alumni Class President

Jan 2014Jan 2019 · 5 yrs · New York City Metropolitan Area

  • Served a five year term.
Problem Solving

Let's coffee break

Founder

Oct 2013May 2014 · 7 mos · Greater New York City Area

  • A prelude to Tea With Strangers. Coffee groupchats to connect our community.
PresentationsProblem SolvingDeals

Princeton development lab

Co-Founder

Jan 2013Jan 2015 · 2 yrs · Greater New York City Area

  • PDL aims to promote and encourage engagement, literacy, and research with development and topics related to development through programming based on lectures by faculty both at Princeton and from other Universities, active professionals in the field, and undergraduate and graduate students looking for feedback on their own work.
  • PDL incorporates methodological training - on topics ranging from research and survey design, social science experiment procedures, and data analytic methodology. Furthermore, PDL places a strong focus on professional development, highlighting the different careers available within economic development as well as academic fellowships and other opportunities for students and alumni.
  • When we set out - we aimed to create a community for Princetonians interested in development, and we did just that.
PresentationsProblem SolvingDealsExecutive LeadershipNLPMachine Learning

Rosetta

Brand Strategy and Project Management

Jan 2013Jan 2013 · 0 mo · Greater New York City Area

  • Rosetta is a Customer Engagement agency engineered to transform marketing for the connected world. Their mission is to be catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points over time. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age’s Agency A-List. Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Technology & Telco, Distribution, Manufacturing & Utilities.
Problem Solving

Microsoft

Marketing and Product Strategy Advisor (Consultant)

Jan 2012Jan 2014 · 2 yrs · Greater New York City Area

  • Came up with ways to connect with millenials.

Ea consultants

Access to Finance, Markets + Social Protection

Jan 2012Jan 2013 · 1 yr · Greater New York City Area

  • Today, the world’s collective prosperity, technology and medical advances are unmatched by any period in history. However, a large segment of the world’s population continues to be excluded from this progress, lacking the access to finance, markets, and social protection that could allow them to step out of poverty and fulfill their potential.To tackle these complex issues, EA Consultants draws upon the vast knowledge and expertise of a diverse team of advisors. EA provides innovate consulting services and research to governments, privately-held firms, non-profit organizations and international institutions. Clients value EA's analysis and recommendations because they are pragmatic, sustainable and economically viable.
Problem Solving

Care hospitals, quality care india limited

Research Associate - Focus on Telemedicine and Healthtech Insurance Models

Jan 2012Jan 2012 · 0 mo · Hyderabad Area, India

  • Care Rural Health Mission is a not-for-profit organization that has more than a decade of experience in research and technology development for healthcare and has been a ground force for the Care Hospitals (a chain of for-profit tertiary care hospitals spanning across south and central India) to deliver quality healthcare at affordable cost with a strong focus on medical ethics, professional education and operational efficiency. It has been a pioneer in developing telemedicine technology that has been helping thousands of remote patients over the past years.

Princeton university

Social Chair

Jan 2011Jan 2013 · 2 yrs · Princeton, New Jersey

  • As the University's Social Chair I recruited and managed a talented team to jointly plan and deliver numerous University-wide events. I allocated and managed a budget of six figures for social programming over my tenure. Additional initiatives included 3 5,000+ person concerts (Lawnparties), a Silent Disco, other concert/comedy shows, celebrations, 3 websites, 2 web/mobile apps, student group platforms and design of a bike exchange program (`a la Citi) for the University community.

Innovations for poverty action

Research Assistant - focused on Weather Insurance

Jan 2011Jan 2011 · 0 mo · Chennai Area, India

  • Innovations for Poverty Action is a nonprofit dedicated to discovering what works to help the world’s poor. They use rigorous academic work to design and evaluate programs in real contexts with real people, and provide hands-on assistance to bring successful programs to scale.

Seko

International Commercial Office - Global Enterprise Sales

Jan 2009Jan 2009 · 0 mo · Rieti Area, Italy

  • SEKO has been a global manufacturer of pumps and dosing systems for over 40 years. It has established itself as a global leader by supplying innovative products and offering reliable solutions.

Education

Princeton University

Bachelor's degree — Economics & Princeton School of Public and International Affairs

Washington International School

International Baccalaureate

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