Jan 2024 – Jan 2025 · 1 yr

Oct 2020 – Jan 2024 · 3 yrs 3 mos

Jan 2018 – Sep 2020 · 2 yrs 8 mos

• Worked as a sell-side business development manager responsible for merchandising and marketing for Toys & Babycare.
• Increasing direct and indirect traffic for the category and improving conversions across traffic channels.

Sep 2016 – Dec 2017 · 1 yr 3 mos

• Ideate, plan and execute end to end campaigns as per the marketing calendar and relevant merchandising for all platforms.
• Execute monthly allocation of merchandise basis data analysis for homepage properties.
• Analyze the performance of monthly campaigns and share reports with the stakeholder.
• Collaborate with various stakeholders like design, tech, engineering & categories for campaign management.
• Spear-headed Flipkart wide marketing campaign, Big Billion Days

Dec 2015 – Sep 2016 · 9 mos

• Led supply chain initiatives by developing and implementing strategic sourcing, tactical procurement, and contract management strategies, programs, and policies for both B2B & B2C sourcing.
• Worked on creation of Flipkart’s B2B website
• Lead a team of two and headed lifestyle vendor management for B2B platform.
• Onboarding vendors and take care of the end to end process from cataloging, negotiation, pricing, strategies and business terms of conditions.
• Developed business avenues and solved for end to end transaction sourcing platform including cataloging, payments and logistics
• Established and maintained business relationships with the key suppliers, ensured that negotiated agreements are implemented, followed and developed alternate source of supply, product replacement and substitution.
• Continuously review business metrics and measure performance to rectify ongoing campaign objectives.

Jan 2013 – Jan 2015 · 2 yrs

• Developed empirical and semi-epical algorithms based on trend analysis of data.
• Well versed with statistical and regression analysis tools such as Minitab, IBM SPSS, MATLAB, Origin Pro 8.
• Developed correlations between functional parameters and time-dependent variables to predict the variation in trend/ patterns in the projected time frame.
• I have learned various aspects of Inherent and apparent optical properties of several water types under various illumination conditions.
• Capable of performing data processing and analyzing absorption properties of optical in-situ data.
• In hand experience of operating Spectrometer and photometer to generate the spectra of in-situ data sample and work on the filtration unit.