Aug 2018 – Aug 2019 · 1 yr · Bengaluru Area, India

Jun 2016 – Jul 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Shotang is a B2R platform that connects 10,000 plus retailers to 320 suppliers across 2 categories in 7 cities. Here I handled all marketing initiatives targeted at our four key stakeholders namely Retailers, Suppliers, Employees and Investors. Being a start-up I also picked up additional responsibilities including city launches and new category launch. Some of the key projects that I am handling are: -
• 1. Direct marketing programs for retailers like Sale days, Loyalty program and best price promotions. Also, look after BTL
• activities, Partnered events, POS materials, in shop alliances etc
• 2. Supplier engagement programs like quarterly incentive, supplier meets and supplier education initiatives through content
• marketing
• 3. Launched Kolkata city and built the business from scratch.
• 4. Launched a new Category – Auto Accessories in association with Elegant Auto.

Apr 2014 – Jun 2016 · 2 yrs 2 mos

• I currently manage and execute all marketing activities at CarWale. I have successfully rolled out two mass media campaigns and one digital media brand film. I also manage on ground activities for CarWale and Absure which include promotions, events, In store branding and activation's.
• I also work on creating a network of strategic alliances with leading companies in sectors such as classifieds,media,corporate gifting,online aggregators etc. to provide a 360 degree brand presence to CarWale.

Oct 2012 – Mar 2014 · 1 yr 5 mos

• Developing and nurturing the Northern dealer network business.
• I manage a team looking to actively develop the business in 12 cities across North India. I lead a team of 45 highly dedicated individuals and have grown from 50 dealerships in October 2012 to 700+ dealerships in October 2014. The revenue has jumped 5 folds to contribute 40% of Carwale dealer sales revenues. I have been instrumental in launching 5 new product lines successfully across these dealerships.
• I have also created and maintained a good rapport with my clients and team. The team is now self dependent and works unsupervised to meet and exceed set targets QoQ.

Jun 2012 – Aug 2012 · 2 mos

• Handled Indirect channel sales for the state of Mizoram
• Led a team of 18 and managed a 24 crore PA business.
• Also responsible for customer service and Network operations in the area.

May 2011 – May 2012 · 1 yr

• Project 1
• Sales Stint in Madhya Pradesh and Chattisgarh Circle. Handled distribution as an ASM for Katni cluster comprising of 5 districts. Independently handled all KBI for the target area.
• Project 2
• Stint in the Retail arm of Vodafone at Pune.
• Project 3
• Stint in the enterprise division of Vodafone in Maharashtra & Goa circle
• Project 4
• Currently working in the marketing division in Vodafone M&G.

Apr 2010 – Jun 2010 · 2 mos

• Interned with the Goldplus SBU, a jewellery brand that serves customers in tier 2-3 cities and rural areas. I worked on two projects
• Worked on new product development and launch of NeoSilver
• Worked on new business channel mapping and prepared a execution guideline