Apr 2023 – Feb 2025 · 1 yr 10 mos

• Directed multi-channel content strategy leading to a 250% YoY increase in customer engagement with content contributing to account growth of 1.6x
• Established scalable editorial systems and content governance frameworks, including quarterly audits, request intake workflows, and performance tracking, to drive consistency, accuracy, and content velocity
• Defined KPIs and implemented performance dashboards to track content effectiveness across channels; used insights to refine strategy and improve engagement, SEO rankings, and conversion rates over time
• Led overhaul of platform Resource Center enabling customers to self-serve technical issues, contributing to +1% churn reduction within 6 months
• Managed a team of direct reports and freelancers, fostering collaboration and creativity, while providing mentorship and coaching to achieve strategic objectives

Aug 2021 – Mar 2023 · 1 yr 7 mos

• Support product launches, including assisting in the strategy planning, coordination, and the development of thought leadership content. Support corporate communications function by working on announcements, analyst briefings and media relations. Support business goals by working with teams across the company including product marketing, INBOUND, people ops, legal, investor relations, and international marketing leaders. Research new industries and trends to inform communications efforts and help establish HubSpot as a thought leader in those areas. Develop brand narratives that highlight original research data, customer stories, and executive point of views.

Jul 2019 – Aug 2021 · 2 yrs 1 mo

• Create a regular cadence of strategically targeted content, stories and outputs to raise company’s Share of Voice. Coordinate and track media opportunities/coverage for carefully vetted clients and agency partners. Supervise, support and review team members’ messaging for presentations, speaking opportunities, and media segments. Identify and vet company clients and agency partners to be brand spokespeople and evangelists. Align communications messaging across company. Proofread company external communications for consistency of messaging, proper grammar/spelling and accuracy of data claims. Write, coordinate and submit award submissions.

Aug 2018 – Dec 2018 · 4 mos

• Coordinate organization’s outbound communications. Plan and execute weekly social media, email and other communication campaigns. Write, design and edit annual newsletter highlighting organization’s achievements and impact on the university and surrounding community. Manage and update organization’s website. Photograph and capture video of company events, as well as edit photos and videos for website, YouTube, and other video-sharing platforms. Contact local press and create media advisories and press releases for events to generate media coverage. Create print and electronic promotional marketing materials. Collaborate with other departments to further promote departmental activities and events.

Jan 2018 – May 2018 · 4 mos

• Responsible for constructing weekly media law quizzes and teaching class sessions when professor is unavailable. Update website for weekly media broadcasts. Prepare and send out alumni correspondence.

Aug 2016 – Dec 2017 · 1 yr 4 mos · Raleigh-Durham, North Carolina Area

• Developed story and content ideas, considering reader and audience appeal. Attended editorial meetings and pitched story ideas. Gathered multimedia components such as photos and conduct interviews for each story. Uploaded articles and photos to the website. Interviewed event coordinators, guest speakers, and community members. Sole person to have two articles featured in monthly print edition.

Aug 2016 – Dec 2016 · 4 mos · Chapel Hill, North Carolina

• Produced articles for a daily student run newspaper every week for one semester. Wrote, researched and transformed articles for a print and online version of the newspaper. Used advanced communication abilities to interview sources. Composed accurate and compelling news and event coverage for print and online media.