Apr 2021 – Sep 2021 · 5 mos

Nov 2018 – Apr 2021 · 2 yrs 5 mos

Apr 2018 – Nov 2018 · 7 mos · Bangaon, West Bengal, India

• Planned and managed campaigns delivering leads for Customer Acquisition supporting B2B sales of Lenovo Laptops
• Executed E-Commerce Campaigns delivering checkout and sales on the e-commerce platform of the brand
• Built specialization in performance delivery having focus on lead, sale and last mile optimizations

Nov 2017 – Dec 2017 · 1 mo

• Developed a Go to Market strategy and conducted industry analysis for an online trucking platform in road logistics.

Jan 2017 – Feb 2017 · 1 mo

• Developed a competitive benchmarking model for a new product launch.

Feb 2015 – Jun 2016 · 1 yr 4 mos · Gurugram, Haryana, India

• Digital Marketing, Client Consulting
• Developed, delivered and executed Digital Marketing Strategies for clients
• Successfully managed 7 clients simultaneously and achieved overall contract objectives
• Spearheaded big ticket client in Education sector with overall yearly spend of INR 12 Crore
• Established and maintained strong client relationship which includes best marketing
• Analyzed competitors’ strategies and identified marketing opportunities for clients
• Conceptualized designs and development for multiple websites
• Conducted market research and prepared detailed reports for the Digital campaigns
• Coordinated work with different teams including social, technical, creative and media teams
• Pitched clients for new business and achieved profit target of INR 1.5 Crore in a year

Jun 2013 – Apr 2014 · 10 mos · Gurugram, Haryana, India

• Sales Operations
• Spearheaded the sales operations for new fledgling markets like UK and New Zealand
• Assisted the international teams to set up operations in the new international markets
• Acted as a point of contact for Delhi and Hyderabad and managed all the Sales operations
• Managed processes and flow of information between Sales, Finance and Technical teams
• Executed and managed campaigns online for clients and delivered desired results
• Conducted research on sales performance of all the market and sales executives
• Initiated and executed a project to analyze the renewal and drop in client contracts
• Strategized the outline for Zomato’s Enterprise Resource Planning tool

Nov 2012 – Mar 2013 · 4 mos · Gurugram, Haryana, India

• Sourcing Associate for Jewellery category
• Improved the length and breadth of Website’s catalog by sourcing vendors and brands
• Handled the procurement function of the Jewellery category
• Successfully managed big ticket Jewellery Brands including Estelle, Stol’n and Pretty Women
• Analyzed the benefits of various procurement models of E-commerce industry
• Successfully completed a project on off-line market to liquidate the dead inventory