Dec 2018 – Jan 2026 · 7 yrs 1 mo · North India · Hybrid

• Managing a ₹30 Cr multi-store operation with a 75+ member team, I drive strategic sales execution, category planning, and operational excellence to maximize revenue and profitability. I lead market expansion, competitive positioning, and consumer engagement to enhance brand visibility while ensuring franchisee success through ROI-driven initiatives, inventory optimization, and loss prevention strategies. Focused on building high-impact teams, I spearhead talent acquisition, training, and performance management to drive productivity. By enforcing robust SOP compliance and customer-centric strategies, I consistently deliver high-growth results and elevate the customer experience.
• Achievements
• Led high-impact initiatives like Drive 4, Top Wear Project (OMS), and Must Try Khaki, resulting in significant category sales uplift.
• Best Area Manager award recipient for exceptional performance in Blackberry’s Apparel (2019-20, Q4 2021, Q1 2022-23).
• Successfully led the STORE EMPOWERMENT PROJECT across India, enhancing operations and elevating customer experience.
• Launched three new stores, strengthening regional presence and contributing to increased revenue.
• Managed a ₹30 Cr multi-store business, ensuring sustainable profitability and consistent growth.
• Implemented strategic inventory and sales optimization, increasing revenue by 15%.
• Reduced stock shrinkage by 10% through robust loss prevention strategies and adherence to SOPs.

Jul 2016 – Nov 2018 · 2 yrs 4 mos · Saudi Arabia

• Leading a ₹20 Cr multi-brand retail business with a diverse team, I drove sales growth through data-driven strategies, optimized inventory management, and elevated customer engagement. I successfully launched and managed stores, ensuring operational excellence and sustained profitability. By implementing strategic promotions, loss prevention measures, and structured team training, I enhanced customer satisfaction and brand loyalty. Leveraging analytics and MIS reports, I streamlined decision-making, driving revenue growth and long-term business success.
• Achievements:
• Successfully set up 3 new stores in India and Saudi Arabia, ensuring full operational readiness and sustained profitability.
• Built a high-performing sales team, increasing employee retention by 12% through structured training and motivation programs.
• Optimized operational efficiency, reducing overhead costs by 10% while maintaining exceptional customer service standards.
• Managed a multi-brand upmarket retail store in Delhi-NCR, driving high-volume sales and customer engagement.
• Improved inventory turnover by 30%, implementing an effective stock management system.
• Developed and executed loss prevention strategies, reducing shrinkage by 18% and improving compliance.

Jun 2012 – Aug 2015 · 3 yrs 2 mos · Greater Lucknow Area

• Growth Path: Assistant Store Manager: Aug’14 – Jul’15 | Concept Manager (Baby Shop): Jun’12 – Jul’14
• Managing a ₹5 Cr business with a team of 35+, I drove end-to-end store operations, ensuring sales growth, customer engagement, and seamless inventory management. I optimized merchandising strategies, enhanced compliance, and led a high-performance team to exceed business objectives. By implementing operational efficiency initiatives, I boosted profitability while maintaining top-tier service standards and ensuring strict adherence to compliance protocols.
• Achievements:
• Improved footfall and conversion rates by 25%, enhancing customer engagement and store experience.
• Reduced operational costs by 15% through process streamlining and effective resource allocation.
• Led a team of 30+ employees, achieving sales targets and maintaining high service quality.
• Ensured top-tier compliance and service standards, securing a perfect audit score at the Rohini, Delhi store.
• Achieved the highest 100% SERA score in the Mystery Audit score across India, setting a national benchmark for operational excellence.

May 2011 – Jun 2012 · 1 yr 1 mo · New Delhi, Delhi, India

• As a Management Trainee, I gained hands-on expertise in retail operations, customer service, and product merchandising. I contributed to improving sales performance, streamlining store operations, and delivering an enhanced shopping experience. My role involved learning the intricacies of retail management, team leadership, and customer engagement strategies.