Devesh Chaudhary

Associate Partner

Odisha, India9 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Developed successful marketing strategies for fintech products.
  • Led QA team to improve testing efficiency and project billing.
  • Achieved Super Starter Award for outstanding contributions.
Stackforce AI infers this person is a Marketing and Quality Assurance professional with experience in Fintech and E-Commerce.

Contact

Skills

Core Skills

Category ManagementBusiness StrategyMarketing StrategyDigital MarketingQuality AssuranceTeam Management

Other Skills

E-CommerceBusiness PlanningPnL ManagementMarket DevelopmentCustomer Journey MappingWebsite AnalyticsContent MarketingSearch Engine OptimizationManual TestingSQLMySQLMicrosoft ExcelMicrosoft OfficeManagementProject Management

About

Devesh is currently working as a Category Manager in Blinkit and has completed his MBA from Indian Institute of Management Sambalpur, Odisha (Class of 2020) He is very passionate about Marketing and specifically interested in understanding consumer buying behaviour and managing the product portfolio in retail space. During his summer internship tenure in Marketing department of ToneTag, Bengaluru, he got an opportunity to work on various strategy projects, such as developing the marketing strategy for a new product, designing lead generation campaign in a new market (Market Development), as well as digital marketing which enabled him to experience numerous aspects of marketing, branding and project management. Before this, Devesh worked as a Software Test Engineer in the QA department at Optimus Information India Pvt Ltd for 25 months. He was successful in achieving his goals and performing at a more than expected level by making a significant contribution through the success of various projects assigned. He has been awarded 'Super Starter Award' and Performer of the month for his significant contribution. He sees himself as a person who believes in persistence, always motivates and help others for positive and credible results. Adaptability to conditions, punctuality, logical thinking, and always taking responsibilities seriously adds to his strengths. He enjoys fitness workouts, meeting new people, music, spending quality time with family and friends.

Experience

9 yrs 7 mos
Total Experience
2 yrs 4 mos
Average Tenure
4 yrs 11 mos
Current Experience

Blinkit

3 roles

Associate Director

Promoted

Jan 2026Present · 4 mos · On-site

Senior Category Manager

Promoted

Jan 2024Jan 2026 · 2 yrs · On-site

Category ManagementE-CommerceBusiness StrategyBusiness PlanningPnL Management

Category Manager

May 2021Dec 2023 · 2 yrs 7 mos · On-site

1k kirana bazaar

Assistant Category Manager

Jul 2020May 2021 · 10 mos · Gurgaon, Haryana, India

Tonetag

Marketing Intern

Apr 2019Jun 2019 · 2 mos · Bengaluru, Karnataka, India

  • > Designed market development strategy for ToneTag payment solutions in Philippines market
  • > Recommended two use cases - P2P proxy payment solution and Contactless ATM using webinar marketing
  • > Developed Go-to-Market strategy for ToneTag enabled mobile wallet of FAB bank, UAE - ‘payit’ to increase Brand Awareness and activating customer base
  • > Recommended to majorly focus on enhancing user experience and increasing product awareness
  • > Digital marketing strategy - Analyzed the performance of ToneTag website and social media as per industry standard using primary research, secondary research, Google Analytics and SEMrush tool
  • > Learned creating customer journey map and transaction flows for use cases, website analytics, concept designing, advertisement creative briefing and content marketing, along with the importance of 5W and H

Indian institute of management sambalpur

Placement Coordinator

Sep 2018Apr 2020 · 1 yr 7 mos

Conduira education & training services pvt ltd (conduiraonline)

Digital Marketing Intern

Sep 2018Oct 2018 · 1 mo

  • > Involved in strategizing and implementing plan to increase reach of old as well as new YouTube channel related to GRE and MBA preparation – resulted in increase of ~4k subscribers in 15 days
  • > Responsible for content marketing of website and YouTube channel using Search Engine Optimization

Optimus information inc.

Software Test Engineer

Apr 2016Jul 2018 · 2 yrs 3 mos · Noida Area, India

  • > Led team of 5 members responsible for proving QA service in e-commerce domain for Best Buy – offshore
  • > Imparted knowledge on e-commerce domain and shared recorded sessions with the client for documentation
  • > Resulted in increasing the project billing by three members (27 hours/day) and CA$ 2,160/day for Optimus
  • > Created test plan and strategy document for stakeholders, contributing to an efficient and streamlined process
  • > Redesigned test suite by analyzing core requirements and successfully saved 37% test case execution time
  • Day to Day activities include:
  • Client, team handling and assigning task to team members
  • Providing detailed reports to the client and analyzing upcoming requirements
  • Involved in the thorough execution of Test cases and Test scripts
  • Creation and updation of Test Scripts by understanding software requirements
  • Reporting of new issues identified during the testing phase and Verification of the same when they get fixed
  • Using basic commands of SQL when required in the project
  • Understanding the requirements and functional specification of the project
  • Performed various Black Box testing techniques such as Regression testing, Functionality testing
  • Analyzing the issues thoroughly before reporting them such as configuration, working of adapters etc
  • Internal Managerial Processes
Quality AssuranceManual TestingTeam ManagementSQL

Education

Indian Institute of Management Sambalpur

Master in Business Management

Jan 2018Jan 2020

ABES Engineering College

Bachelor of Technology - BTech

Jan 2012Jan 2016

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