Oct 2020 – Dec 2021 · 1 yr 2 mos · New Delhi, Delhi, India

Mar 2019 – Oct 2020 · 1 yr 7 mos · New Delhi, Delhi, India

• Deriving insights using Big Data Analytics on Hadoop and BigQuery to study and improve:
• 1. User Journey: Strategizing customer engagement on App
• 2. Search Effectiveness: Understanding the customer intention to improve retention
• 3. Search vs Browse Models: Improving search relevance to reduce user level bounce and minimizing null results
• Working on driving the Voice Search functionality by delivering key analytics - identifying voice-to-text errors, determining word/sentence level probabilities, and instrumenting the whole funnel in Google Analytics (GA)
• Worked on the algorithm to curate specialized playlist, personalized for every user based on the demographics, language, genre and listening frequency
• Creating data engineering pipelines to build a data lake gathering data from multiple sources, such as MySQL servers, Google Analytics, and third-party APIs to a centralized Google Cloud Platform
• Drive A/B tests & experiments to facilitate testing of new product initiatives related to Search, with focus on improving engagement, retention, and conversion
• End-to-end analysis of the Autocomplete feature for Text Search, identifying use cases – spell correction/typos, lyrics & regional queries, and solving them by an additional layer of Auto-suggest to clean and optimize user queries – the Search Effectiveness improved by 10 pp and the null results went down by a whopping 40%

Jun 2017 – Mar 2019 · 1 yr 9 mos · New Delhi Area, India

• Worked directly with the Co-Founders/Business Heads to brainstorm, design, and implement solutions to problems pertaining to growth, expansion strategy, and customer experience
• Lead the end-to-end analytics for multiple domains – Product, Growth, and Operations
• o Analysed the gaps in the procurement process and helped to increase the fill rates by 20%, by building an optimized procurement mechanism (based on min-max adherence)
• o Improved the on-time delivery rate from 82% to 96%, leading to a decrease of ~15% in customer churn rate
• o Worked on creating a Customer 360 profile for all the users, enabling the Tier wise distribution, understanding the various socio-economic parameters, and using the past order history to suggest the most suitable membership – driving the recurring business & improving retention
• o Led core growth analytics and provided quantifiable drivers for retargeting and bring-back promotional campaigns, using RFM segmentation
• Designed and built Tableau dashboards for helping the business track critical metrics on a real-time basis

Apr 2017 – Jun 2017 · 2 mos · New Delhi Area, India

Mar 2017 – May 2017 · 2 mos · New Delhi Area, India

May 2016 – Jun 2016 · 1 mo · Lastec Lab

May 2014 – Jul 2014 · 2 mos · IIT Delhi