Sep 2023 – Aug 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

May 2023 – Sep 2023 · 4 mos

Feb 2022 – May 2023 · 1 yr 3 mos · Goa, India · On-site

Jul 2021 – Feb 2022 · 7 mos · Gurugram, Haryana, India

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra, India

• Overlooked branding and social media marketing for Mosaic Wellness daughter firm Man Matters
• Initiatives:
• 1. Identified quality content creators & executed videos with them at cost-effective rates
• 2. Innovated with existing video edits to give them a catchy start that boosted views & follower conversion
• 3. Identified Meme Page Stories as a blue ocean for cost-effective brand marketing
• 4. Identified sexual wellness as a go-to topic for promoting on Meme pages to gain followers
• 5. Used relevant engaging captions on meme pages to capture the audience’s attention
• 6. Steered introduction of influencer reposts on our feed to favourably impact follower count to profile visits ratio
• Achievement:
• 1. Achieved Lowest recorded Distribution CPF of INR 4.9 on an Influencer output video
• 2. Achieved overall Instagram follower gain of 13,350 in 3 months from Meme Page Collaboration
• 3. Successfully reduced the Distribution cost per follower by 88.6% in just 3 months
• 4. Increased the per day average follower growth rate from 1.68% in April to 2.45% in June
• 5. Increased the Per day Average Net followers added from 54.7 in April to 331.1 in June
• 6. Identified scope in optimising PV to follower ratio which increased from 10.89% in March to 12.86% in May

Apr 2019 – Jun 2019 · 2 mos · Bengaluru Area, India

• New Product Introduction(NPI) of a concept 3M Product in a Non-Traditional MarketSpace
• Spearheaded NPI for a concept 3M product from Positioning to Commercialisation in just four weeks
• Conducted in-depth Market Research to understand current market trends, customer spending pattern, and market potential
• Designed, distributed and analyzed feedbacks(questionnaires) in order to map 3M product against the existing products in the market
• Analyzed VoC and coordinated with 3M Converters to transform a 3M product into an industry-friendly form to improve Ease of Use
• Identified the current major distributors of the competitor products in the country in order to set up an exclusive distributorship deal
• Wound Care Market
• Analyzed the Advanced Wound Care Market through extensive Market Research and Designed a Go To Market Strategy for this segment
• Identified the Verbatim, Need and Requirement of the end customer and detected pain points of all associated stakeholders in the process
• Successfully mapped the customer journey and formulated potential growth drivers
• Determined the Major players and most commonly used products in the industry and formulated a Network and Engagement Strategy
• Identified the major distributors in the segment and developed a Distribution and Sourcing Strategy

Jan 2018 – Jun 2018 · 5 mos · New Delhi Area, India

• Founder and CEO, MakeGoTravel
• Facilitated Business Expansion to four cities in the state of Himachal Pradesh and three cities in UK
• Created Social Media Identity engaging over 25,000 User Accounts to promote Trips and Special Offers
• Facilitated Treks as Trek Leader, dealing with customers first hand for enhanced customer experiences
• Spearheaded design and printing of marketing publication, increasing post-engagement to 200,000 users
• Generated 400 leads monthly with Revenue Generation crossing INR 500,000 in just three months
• Formulated Marketing Strategies that resulted in an Advertising to Sales Ratio of 2.06% for the quarter
• Customized, facilitated and delivered presentations for Industrial Visit and long-term Collaborations

Nov 2016 – Dec 2017 · 1 yr 1 mo

• Co-Founder and Marketing Head, Travel Junky
• Planned and Executed New Research Based Advertising Strategies for current and subsequent years
• Designed and Overlooked Execution of Strategies to Promote Tourism through Digital Marketing
• Collaborated with Delhi Technological University, Delhi and Manipal University, Jaipur, Rajasthan
• Executed Facebook Campaigns resulting in a Revenue Generation crossing INR 300,000 in three months

May 2016 – Jun 2018 · 2 yrs 1 mo · Jaipur Area, India

• Sales and Marketing Team
• Facilitated Sales and Marketing Team in Searching and Bringing Tenders to the Company
• Facilitated search and collaboration with fresh Clients for the newly formed Solar Division of MSPL
• Received Orders for Supply of Materials from Clients and Coordinated Follow up with Existing Client

Jan 2016 – Aug 2016 · 7 mos · Chandigarh

• Intern, Automation Engineer Trainee, IATC Siemens
• Six Months Industrial Automation Training at IATC Siemens, Chandigarh for University Major Project

Aug 2015 – Dec 2015 · 4 mos