Jun 2019 – Jun 2019 · 0 mo · Gurgaon, India

• Performed primary and secondary sales data analysis for Potato Chips Category to identify
• growth/decline regions, for all SKUs of Lay's Ridged, Maxx, Shapes and Uncle Chips brands
• Collaborated with creative agency on media plan, communication strategy with influencers for digital marketing campaign of Lay's Wavez, #Wavez4India challenge; recorded 9 Billion views and over 2000 user generated videos on Tik-Tok & Instagram
• Conceptualized BTL activation & product sampling for Lay's Wafer Style launch

Apr 2019 – May 2019 · 1 mo · New Delhi Area, India

• Conducted primary & secondary research for the launch of Trimmers for USTRAA
• Worked on digital marketing & content Strategy for Ustraa products (Personal & Health care) for website, marketplaces and social media platforms
• Analysed daily Ad-spend reports on Google Analytics, Amazon Marketing Services and Facebook Business Manager to optimize ROAS
• Created and executed e-mail marketing campaign for re-targeting customers for product promotions and improve customer ratings and reviews
• Designed inventory monitoring system for forecasting required stock across 25 Amazon fulfillment centers, by factoring appropriate parameters for effective management
• Worked on business operations of website sales
• Devising expansion strategies for marketplace businesses (e-commerce)
• Used web scraping to audit brand portfolio on Amazon, improving overall brand ranking
• Conducted cohort analysis for website customer retention based on historical data

Aug 2018 – Mar 2019 · 7 mos

Sep 2015 – Sep 2017 · 2 yrs · Delhi, India

• Worked on Product Development and 3-D Modelling Design of global surgical knee procedures
• Worked on Process Improvement and Analysis to increase the First Yield Pass (FPY), and maintained it at 90%, one of the top performers
• Managed stakeholders across APAC and North America
• Was instrumental in procuring new projects and increase client portfolio
• Lead of Learning and Development Team

Apr 2014 – Aug 2014 · 4 mos · Mumbai Area, India

• Worked at Medium Voltage Switchboard Dept.
• Designed Circuit Breaker Simulator to improve testing efficiency
• Redesign shop floor layout to improve Assembly Line efficiency

Jun 2013 – Jun 2013 · 0 mo · Mumbai Area, India

• Worked on GSM network and architecture.
• Performed testing of BTS operations in Mumbai