Ridhi Shashangi

Associate Consultant

Bengaluru, Karnataka, India5 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Led pricing strategy overhaul maximizing ROI.
Achieved PMF and scaled affiliate marketing revenue.
Built supply chain solutions across multiple functions.

Stackforce AI infers this person is a B2C growth strategist with expertise in user acquisition and product management.

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Skills

Core Skills

Pricing StrategyStrategyUser GrowthProduct ManagementOperationsSupply Chain OptimizationCustomer ExperienceLeadershipManagementMarket ResearchBrand MarketingAccount ManagementSalesMarketing

Other Skills

PnL ManagementCustomer InsightCustomer RetentionNew Business Set-upRelationship DevelopmentPivot TablesMicrosoft ExcelStakeholder ManagementProblem SolvingData AnalysisBusiness DevelopmentPricing OptimizationCustomer AcquisitionProduct DesignInterpersonal Skills

Experience

5 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

2 yrs 2 mos

Current Experience

Meesho

3 roles

Strategy - Pricing, User Growth, Discovery

Promoted

Oct 2025 – Present · 7 mos · Bengaluru · On-site

Promoted to head mall central which includes pricing, discovery and user growth
Overhaul of pricing charter by identifying suitable benchmarks, inefficient spends and price elasticity to maximize ROI
Overlooking progress and growth of affiliate marketing, mall sales and on-app discovery

PnL ManagementPricing StrategyStrategy

Strategy - User growth & Discovery

Promoted

Nov 2024 – Oct 2025 · 11 mos · Bengaluru · On-site

Doubled down on voice of users and revised selection strategy of mall to demand backward priorities
Led experiments across multiple user growth levers like Facebook, whatsapp, affiliate campaigns.
Achieved PMF and scaled affiliate marketing for meesho mall from 0-1 to generate 10% revenue
Scaled mall sales to increase acquisition by 10% and NMV uptick of 13%

User GrowthStrategy

Strategy - On app discovery

Mar 2024 – Nov 2024 · 8 mos · Bengaluru · On-site

Working closely with product, tech, DS, design and user growth teams on increasing view contribution of Meesho mall on Meesho’s app.
Built and introduced horizontal feeds generating more views for Meesho mall on the app.
Solved search ranking for branded products on mall.
Started social media awareness for Meesho mall for the first time.
Identified mall affine users and opportunities within ranking to show 34% growth of mall products

Customer InsightCustomer RetentionUser GrowthProduct Management

Zomato

3 roles

Zomato Partner Loyalty - Strategy & Operations

Jul 2023 – Jan 2024 · 6 mos

Building loyalty programs through welfare upliftment programs for the delivery partner (gig) economy.

StrategyOperations

Hyperpure - New Initiatives - Strategy & Operations

Jan 2023 – Jun 2023 · 5 mos

Building complete supply chain solutions by Hyperpure - a new service line, in collaboration with multiple functions across the business.

New Business Set-upRelationship DevelopmentSupply Chain OptimizationStrategy

Customer Experience - Strategy & Operations

Jun 2022 – Jan 2023 · 7 mos

Worked on reducing the brand's negative social escalations by increasing the overall ordering and customer support experience. Coming up with data-validated hypotheses and fixing the problems behind them, helped bring about a reduction.

Pivot TablesMicrosoft ExcelCustomer ExperienceOperations

Nestlé

Summer Intern

Apr 2021 – Jun 2021 · 2 mos

Worked on adapting the brand personality of one of the brands to recent times. Insights derived were used in the relaunch ad campaign (TVC)
Did an in-depth analysis through FGDs and interviews on feedback of a newly launched product. Suggested changes to the recipe and packaging which were later implemented.
Created an AV to present to leadership. Very interesting work on scripts, story boards and agencies for animation.
Analysed brand's and competitor sales data pan-india and identified potential opportunities and risks. Realized data is fun!

Data AnalysisPivot TablesMarket ResearchBrand Marketing

Indian institute of management, calcutta

MBA Representative, Student Council

Jan 2021 – Jan 2022 · 1 yr

Stakeholder ManagementProblem SolvingLeadershipManagement

The pixelate

2 roles

Key Accounts Manager

Promoted

Jan 2019 – Aug 2019 · 7 mos

Experience in business development and account management in an advertising start-up
Acquired clients through pitching digital marketing solutions and negotiations across FnB, retail and real estate industries
Effectively managed client expectations, ad-hoc requests and promptly resolved any issues or concerns, maintained strong client relationships with over 12 accounts
Actively participated in brain-storming sessions with the creative team and worked on multiple branding and social media content ideation activities
Worked with core team on multiple organization level process decisions and roadmaps

Relationship DevelopmentBusiness DevelopmentAccount ManagementSales