Sep 2018 – May 2022 · 3 yrs 8 mos · Delhi, India

• Product Management for Loyalty Personal Loans and Cross-sell at organisational Level
• Manage end to end Product life cycle and make recommendations for process improvements
• Process establishment in Sales Force System (SFDC) for increased efficiency of call centers and sales team. Handling all the business requirement through JIRA.
• Actively working on Partnerships and alliances
• Handle internal and external audits

Jul 2016 – Aug 2018 · 2 yrs 1 mo · Pune

• Planning and execution of annual paid and organic marketing plans for web, social, SEO/SEM
• Analyse the performance of digital marketing campaigns
• Develop marketing collaterals such as print ads, banners and measure effectiveness to maintain a consistent brand positioning
• Analyse the web sale trend and improve the customer experience to generate more leads
• Content creation for blog and oversee social media channels
• Work closely with internal stake holders for achievement of brand goals
• Build IT system to simplify the online user journey and CRM for field staff

Jul 2015 – Jun 2016 · 11 mos · Gurgaon

• Align the monthly category marketing plans as per the overall brand strategy. Collaborate with
• category business owners to identify brand related needs and opportunities.
• Responsible for marketing the General merchandise portfolio that includes men and women
• grooming and baby care, sports and health care, FMCG and automotive products
• Drive onsite and external traffic for the categories
• Create user experience and lead design initiatives
• Manage digital channel level initiatives

Jan 2014 – Jun 2015 · 1 yr 5 mos · Gurgaon, India

• Create quarterly marketing plan for social media
• Plan the content strategy for Facebook and Twitter
• Manage paid campaigns on social media
• Create a brand identity with the help of social media platforms
• Handle and resolve customer complaints with in stipulated time period
• Design engagement and lead generation programs
• Plan merchant promotions to create awareness around brands on board and to involve them in conversations
• Cross functional co-ordination to develop and execute marketing plan
• Achievements: U Rock Award

Feb 2013 – Jan 2014 · 11 mos · Gurgaon, India

• Working on various social media platforms (Facebook, Twitter, Google Plus, LinkedIn, Quora).
• Taking care of content generation.
• Managing Facebook and Twitter campaigns.
• Online reputation Management.
• Driving user registrations and website traffic through social media.
• Planning out event promotions on various platforms.

Jun 2012 – Feb 2013 · 8 mos · New Delhi Area, India

• Responsible for developing and executing a clearly defined social media strategy.
• Analyze and evaluate both existing and potential internet marketing activities and strategies.
• Developing benchmark criteria to measure the effectiveness of online marketing programs and
• implementing improvements as required.
• Ideation for the development of Facebook apps, Twitter contests, LinkedIn groups etc.
• Administering the online content, blogs etc.
• Managing Facebook advertising campaigns.
• Client Servicing.

May 2010 – Jun 2012 · 2 yrs 1 mo · Noida Area, India

• Responsible for developing and executing a clearly defined social media strategy.
• Identification of the marketing platforms i.e. Facebook, LinkedIn, Twitter, Google+ etc.
• Analyze and evaluate both existing and potential internet marketing activities and strategies.
• Structure and negotiate business deals and contractual terms.
• Handling the IT recruitment vertical.

Feb 2008 – May 2008 · 3 mos

• Mapped client’s requirements; assisted in developing, implementing and transitioning, customising Processes in line with the guidelines specified by the client.
• Monitored the overall functioning of processes, identified training need.
• Designed & Developed & Implemented new methodology, modules, tools and reports.
• Created assessments programs
• Conducted training to enable adherence to process parameters and systems.