Sameer P.

CEO

Delhi, India22 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

20+ years in CRM and Digital Strategy.
Led large-scale MarTech transformations.
Passionate about data-driven customer experiences.

Stackforce AI infers this person is a MarTech and Data Solutions Leader with extensive experience in CRM and AI-driven marketing.

Contact

Skills

Core Skills

CrmCdpGen AiCustomer AcquisitionDigital MarketingB2b MarketingMarketing Campaign Management

Other Skills

Goggle cloud platformSAP Marketing CloudAdobe Marketing CloudEnterprise cdpAnalytical Skillsmar-tech solutionsPnL ManagementCustomer Relationship Management (CRM)Customer DataCustomer Segmentation StrategyStrategy CreationStrategic MarketingSearch Engine Optimization (SEO)Social MediaSearch Engine Marketing (SEM)

About

With 20+ years of experience across CRM, Digital Strategy and Marketing Automation, I have led large-scale business and MarTech transformations across enterprises. I specialize in reimagining manual, fragmented processes into intelligent, data & AI-driven solutions. I am deeply passionate about designing results-driven customer experience ecosystems built on strong data, governance, and a customer-first mindset. My background spans both consulting and corporate environments, allowing me to seamlessly bridge strategy and execution. I have managed large, cross-functional teams and held senior business leadership roles with full P&L ownership, consistently driving revenue growth, operational excellence, and transformation at scale.

Experience

22 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 yrs 6 mos

Current Experience

Samsung india

2 roles

Big Data and AI

Promoted

Nov 2023 – Present · 2 yrs 6 mos · India · On-site

Key responsibilities:
Data centralisation and Martech Solutioning:
Led the end-to-end transition of MarTech stack from SAP to Adobe, including full implementation of Adobe Real-Time CDP and associated ecosystem components.
Managed complete lifecycle of Adobe Real-Time CDP deployment, covering data ingestion, identity resolution, audience creation, and activation across multiple marketing channels.
Designed and implemented scalable data mart architecture for India operations, with integrated local and global data sources (structured and unstructured) into a centralized data platform
Defined and developed frameworks to support real-time customer insights, personalized marketing initiatives. enabling unified customer views and advanced analytics.
Productivity enhancements projects with Gen AI implementation.
Identified and delivered high-impact business use cases leveraging GenAI, improving efficiency in business accounting, financial reporting, and operational analytics.
Built and operationalized AI-driven solutions on Google Cloud Platform (GCP), creating a self-sustaining data integration and intelligence ecosystem.
Developed innovative AI use cases in marketing, including content generation across voice, visual art, and digital avatar formats.
Managing Data governance and data privacy compliance
Collaborated closely with Legal and Information Security teams to ensure compliance with data privacy, security, and governance standards.
Centralised customer consent system - Led data protection and governance initiatives in alignment with DPDP regulations, ensuring responsible data usage and regulatory adherence.
Achievements
1. Winner of Samsung Digithon – digital project ideation competition
2. Q3 25 – ACE winner – Exception performance in individual capacity of RTCDP implementation
3. President award winner, Samsung’s top most annual award for team contribution in data analytics and Gen AI use case built ups

gen aiCRMCDPGoggle cloud platformSAP Marketing CloudAdobe Marketing Cloud+2

Big Data & CRM

Oct 2018 – Aug 2022 · 3 yrs 10 mos · Gurugram, Haryana, India

1. Responsible for First Party Customer Data Driven Marketing for Mobile (HHP), Consumer Electronics (CE), Ecom (Online) & Service (Samsung application businesses) SBUs
2. Business contribution of > $200 Mn from overall CDM campaigns.
3. Orchestrating >2000 communications with >1500Mn data base movement yearly for various campaigns and customer segments
4. Converging data from various touchpoints within Samsung Ecosystem to create a customer single view record
5. Implementing data governance and processes complying with data privacy and PDP practices.
6. Digital media planning for Re-marketing, Programmatic, custom audience on Meta & Goggle platforms
7. Engaging on global platform - SAP Hybris, AWS, Brightics, Moengage, RuneStone

mar-tech solutionsMarketing Campaign ManagementPnL ManagementCustomer AcquisitionDigital MarketingCustomer Relationship Management (CRM)+8

Domino's

Head - CRM

Aug 2022 – Sep 2023 · 1 yr 1 mo · Noida, Uttar Pradesh, India

1. Repeat Business & Retention: Accountable for end-to-end customer retention strategy, with a focus on increasing bill value, purchase frequency, and cross-channel migration. Successfully driving sales through owned digital assets, optimizing ROI and customer lifetime value.
2. Data Analytics & CLM: Spearheading the development of data analytics capabilities and customer lifecycle management (CLM) processes, including advanced segmentation and personalized targeting. Curating a dynamic content pool tailored to behavioral triggers and customer journeys.
3. Customer Experience Transformation: Proactively identifying UI/UX gaps and translating complex customer experience (CX) technologies into clear, actionable roadmaps. Driving digital transformation initiatives that enhance usability and engagement across platforms.
4. Team Leadership & Operational Excellence: Leading a cross-functional team comprising channel managers, analysts, and content creators. Establishing structured processes, KPIs, and governance frameworks for various business streams, with a strong focus on performance monitoring and continuous improvement.

mar-tech solutionsMarketing Campaign ManagementPnL ManagementCustomer AcquisitionDigital MarketingCustomer Relationship Management (CRM)+6

Homeshop18

Head - Customer Relationship Management & Loyalty

Sep 2013 – Sep 2018 · 5 yrs · Noida

Leading CRM and Paid media to drive repeat business.
Business contribution:
1. Contributing to 2/3rd of business from repeat revenues.
2. Managed paid marketing leveraging google shopping with 15X ROI
3. Enabling data modelling & targeted communications to improve conversions.
Digital asset enhancement:
1. Restructured HomeShop18 .com & HS18 App with focus on traffic behaviour and conversion.
2. Built SEO keyword pool with page tagging to secure 1st search position.
3. Daily App and website merchandising to ensure impact of SEM and SEO campaigns.
4. Customer lifecycle touch points creation from acquisition to adoption of newer categories
5. Streamlining processes to manage more than 500 digital campaigns monthly.
6. Started live streaming concept on twitter, YouTube, Facebook, and generated business leads
7. Re-modelled the celebrity co-branding plans with GEC celebrities with optimised cost and more content.

mar-tech solutionsMarketing Campaign ManagementPnL ManagementCustomer AcquisitionDigital MarketingCustomer Relationship Management (CRM)+9

Digitas india

Associate Vice President - CRM

Apr 2012 – Aug 2013 · 1 yr 4 mos · Gurgaon, India

Business head for CRM business vertical of Digitas India. Leading a 60-member team. responsible for Client relationships, Team Management, Business PnL.
Made 100% CRM business growth in a year with cross functional utilization of resources for productivity improvement and resource optimization
Managed multi diverse Team of: servicing, program managers, technology, call centre, data warehousing, fulfilment, finance, creative’s.
Brought fresh perspective to existing programs by introducing data analytics & technology.
Re-structure the entire loyalty fulfillment management into revenue earning unit

mar-tech solutionsB2B MarketingMarketing Campaign ManagementPnL ManagementCustomer AcquisitionDigital Marketing+8

Havas worldwide

Account Director

Jun 2010 – Apr 2012 · 1 yr 10 mos · Gurgaon, India

Part of core planning team, responsible for developing integrated - direct and digital marketing solutions as a part of the core planning team. Part of Launching the Max New York Life’s HNI Loyalty program “Gold Circle”.

Marketing Campaign ManagementCustomer AcquisitionCustomer Relationship Management (CRM)Request for Proposal (RFP)Customer DataAnalytical Skills+4

Hansa cequity

Group Account Manager

May 2009 – Jun 2010 · 1 yr 1 mo · New Delhi, Delhi, India

1st resource to join & start Delhi operations from scratch.
Managed client relations to grow the Delhi SBU with 200% growth.
Product sales for SAAS based marketing automation tool [A.C.E] to clients and managing last mile adoption.
Rejuvenated a travel portal miles program with integration of various data into a single MDM. Also managed content and execution of all customer communication
Successfully managed the largest merchant alliance program for a consumer durable company with more than 1000 local merchants across India and around 100 national brands. Awarded “Best Employee for the year 2010”.

mar-tech solutionsB2B MarketingMarketing Campaign ManagementPnL ManagementCustomer AcquisitionCustomer Relationship Management (CRM)+7

Kankei relationship marketing services pvt. ltd.

Client Services Manager

Jan 2007 – May 2009 · 2 yrs 4 mos · New Delhi, Delhi, India

Led the entire project for Philips Lighting with three sub- projects :
1. Building high profiled database for professional end users (institutional) of lighting products in 5 cities done CENTRALLY with team of 10 executives with multi lingual capabilities
2. Use these profiles and fix up appointments and convert them with sales team of 3-4 resources in each of 5 cities.
3. Run a loyalty program for dealers to maintain constant contact for lead conversions
Other Key responsibilities
Built a Business Model to generate revenues from Brand Tie-ups at both local and national level for BFSI and telecoms majors.
Tele calling and data warehousing
One- to –One Contact programs: Planned and executed product focused activation program

mar-tech solutionsB2B MarketingMarketing Campaign ManagementPnL ManagementCustomer AcquisitionCustomer Relationship Management (CRM)+2

Direct edge, infomedia india ltd.

Sr. Executive - Client Servicing

Jul 2003 – Dec 2006 · 3 yrs 5 mos · New Delhi, Delhi, India

This was my stepping stone in understanding importance of data and usage. how to build data mart and warehousing techniques.
Responsible for business development and client servicing, Creative and vendor co-ordination.
Key Activities Handled:
Data updating, management, Direct mail management, Logistic co-ordination and Lead generation campaigns
Consumer contact programs
Creative and Conceptualisation
Event management

Marketing Campaign ManagementCustomer Relationship Management (CRM)Customer DataCRM