Leeza Kukreja

Business Development Executive

Gurugram, Haryana, India5 yrs experience

Most Likely To Switch

Key Highlights

7 years of experience in brand management and digital strategy.
Expert in influencer marketing and social media engagement.
Proven track record of enhancing brand performance.

Stackforce AI infers this person is a Fashion Marketing Specialist with a focus on digital strategies and brand growth.

Contact

Skills

Core Skills

Brand CommunicationsSocial Media MarketingBrand Positioning

Other Skills

Influencer MarketingContent CreationData AnalysisArt DirectionPaid PromotionsCreative DirectionFashion StylingBrand BuildingFashionTrend AnalysisVisual MerchandisingAnalytical SkillsMarketingDigital MarketingBlogging

About

With 7 years of hands-on experience in the fashion industry, I have developed a dynamic blend of skills in brand management, social media marketing, and digital strategy and have successfully shaped brand narratives, directed impactful content, and led teams to enhance overall brand performance. My Expertise includes setting up compelling brand languages, orchestrating celebrity collaborations, and executing influencer marketing campaigns. Skilled in generating leads through strategic social media initiatives, influencer partnerships, Meta ads, and Google Ads. Proven ability to guide teams toward achieving strategic goals and driving brand growth in a competitive market. Passionate about blending creativity with data-driven insights, I thrive on elevating brands through innovative digital strategies and effective social media engagement. Let’s connect to explore opportunities and share insights in the evolving world of fashion!

Experience

5 yrs

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 1 mo

Current Experience

Tizzi swimwear

Brand Marketing Manager

Mar 2024 – Present · 2 yrs 1 mo

Fashor

Brand Manager

Jan 2023 – Dec 2023 · 11 mos

Purplle.com

Brand and Communications Associate

Feb 2022 – Jan 2023 · 11 mos

Responsible for brand communications by enhancing the brand image and providing after-sales support through influencer marketing, partnerships, social media marketing and relationship marketing.
Creating and implementing calendar plan for social media content, influencer's briefs for the final execution.
Heading Brand Communications, Connecting and reaching out to potential influencers to reach the revenue target on a monthly basis with the lowest CPV possible.
Tracking and analysing day to day activities over social media while building a strategy to increase the engagement and reach for the brand.
Supervising and advising the art direction team for the brand photo shoots for the required content.
Closely working with the photographers, graphic designer and videographers to create a brand identity.
Running the paid promotions and setting up a budget for each campaign in order to get the target ROI via Social Media.
Constant verbal and written communication between the internal and external team.

Influencer MarketingSocial Media MarketingBrand CommunicationsContent CreationData AnalysisArt Direction+1

Iconic fashion india

Brand and Communications

Nov 2020 – Dec 2021 · 1 yr 1 mo · On-site

Spykar lifestyles pvt ltd

Social Media Coordinator

Jan 2020 – Apr 2020 · 3 mos · Mumbai, Maharashtra, India

Campaign Execution and creative direction.
Creating creative content for social media platforms.
Branding and brand positioning via content planning
Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy.
Keeping track of data and analyzing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
Creating marketing and social media strategies including Budget planning, Content Ideation, Scheduling, and overall creative execution.
Competitor and trend analysis for content creation and forecasting of products and creatives both.
Keeping a track on the Number of followers, Engagement rate, Ctr rate and Reach in order to analyse the data for a better performance and for achievable targets.
Content curation for Social media creatives, Blog newsletters, Email marketing, Ad copies, WhatsApp broadcast, Articles, SEO etc.
Working closely and guiding the Photographers, Videographers, Graphic Designers to execute the final shots for Social Media.
Gradually achieving superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.