Evangeline Wesley

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 5 mos experience
Highly Stable

Key Highlights

  • Expert in programmatic advertising and digital campaigns.
  • Strong focus on CPA and ROI metrics for growth.
  • Proven ability to optimize and refine marketing strategies.
Stackforce AI infers this person is a Campaign Manager in the MarTech industry with expertise in programmatic advertising.

Contact

Skills

Core Skills

Campaign StrategyCampaign Planning & ExecutionProgrammatic AdvertisingDigital MarketingCampaigns

Other Skills

A/B TestingAdvertisingCampaign ExecutionBrand Awareness CampaignsConversion OptimizationSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Programmatic Media BuyingDemand Side PlatformCommunicationMicrosoft WordTeamwork

About

As a passionate and results-driven Campaign Manager, I specialize in programmatic advertising, leading high-impact performance campaigns across digital channels. My focus lies in delivering measurable growth through strategic optimization, precise audience targeting, and cost-effective media planning. With a strong command over Cost Per Acquisition (CPA) and Return on Investment (ROI) metrics, I ensure every campaign aligns with broader business goals- from driving qualified leads to scaling acquisition efforts efficiently. I thrive in dynamic environments, partnering closely with cross-functional teams to test, learn, and continually refine strategies for maximum impact. Whether it’s refining bidding strategies, leveraging first-party data, or navigating evolving ad tech ecosystems, I’m committed to making each media dollar work harder. Let’s connect if you’re looking to exchange ideas on building smarter campaigns or unlocking programmatic potential.

Experience

6 yrs 5 mos
Total Experience
3 yrs 6 mos
Average Tenure
2 yrs 11 mos
Current Experience

Adobe

2 roles

Campaign Manager

Promoted

Apr 2025Present · 1 yr · Bengaluru, Karnataka, India

  • I'm thrilled to share that I've been promoted to Campaign Manager!
  • Grateful for the opportunity to lead strategic marketing initiatives, collaborate with amazing teams, and drive impactful campaigns that connect, convert, and inspire.
  • Big thanks to everyone who's supported me on this journey- here’s to the next chapter! 🚀
  • #Adobe
Campaign StrategyCampaign Planning & Execution

Ad Operations Specialist

May 2023Apr 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India

Programmatic AdvertisingDigital Marketing

Dollarbird

Ad Operations Team Lead

Nov 2019May 2023 · 3 yrs 6 mos · Mysore, Karnataka, India · On-site

A/B TestingCampaigns

Education

St. Philomena's Autonomous College

Bachelor's of Computer Application (BCA) — Computer Science

Jan 2015Dec 2019

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