Sep 2021 – Mar 2025 · 3 yrs 6 mos · India · On-site

• Campaign Strategy & Client Onboarding
• Proficient in interpreting client campaign goals, budgets, and timelines to ensure accurate and efficient campaign setup. Skilled at translating these insights into actionable strategies to meet or exceed performance benchmarks.
• Technical Proficiency in Tools & Platforms
• Advanced user of DV360, Amazon DSP, AMS, MS Excel (including Pivot Tables and complex Functions), Google Docs, and PowerPoint.
• Performance Monitoring & Optimization
• Expert in monitoring pacing, analyzing real-time performance, and implementing data-driven optimizations to enhance month-over-month ROI. I proactively identify opportunities for growth by staying current on product updates and industry trends.
• Communication & Decision-Making
• Strong verbal and written communicator, adept at producing precise recommendations for stakeholders. I maintain a positive, proactive approach to client interactions and strategic tasks, ensuring decisions are objective, data-backed, and executed with minimal error.

Jun 2020 – Sep 2021 · 1 yr 3 mos · Bangalore Urban district, India · On-site

• Successfully managed and executed digital marketing campaigns across Facebook Ads and Google Ads, consistently exceeding performance benchmarks.
• Developed and implemented a data-driven media plan to optimize ad spend, improve click-through rates (CTR), and increase conversion rates, resulting in a 20% average increase in ROI.
• Monitor ad budgets, pacing, and spending to ensure optimal allocation of resources and adherence to client objectives.
• Conduct thorough audience research and segmentation to optimize targeting, resulting in a 15% increase in click-through rates (CTR) and a 20% reduction in cost per click (CPC) on average.
• Created and optimized ad creatives, including images, videos, and ad copy, to improve ad relevance and engagement, leading to a 25% increase in conversion rates.
• Created and optimized the Landing Page to ensure a high conversion rate.
• Created weekly campaign performance reports to analyze the campaign performance and make data-driven decisions to optimize it and improve the new campaigns with actionable insights.
• Implemented A/B testing and ongoing performance analysis to refine ad campaigns, ad sets, and ad creatives for maximum efficiency and effectiveness.
• Collaborated with cross-functional teams, including graphic designers and copywriters, to create compelling ad content that aligns with client branding and marketing objectives.

Dec 2019 – May 2020 · 5 mos · Bangalore

• Responsibilities:
• Created well researched, informative and engaging content that communicates key service benefits and integrates with current SEO best practices as well as readability.
• Managed fully integrated social media marketing and advertising campaigns on Facebook, Instagram, LinkedIn, and Youtube. Defined and developed accurate metrics for digital promotional campaigns in order to analyze the impact and performance of particular digital channels.
• Identified social media opportunities and developed an actionable plan for execution. Recommended and developed strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys, and referral programs.
• Collaborated with marketing staff in the development and production of visual content and execution of digital marketing strategy, while outperforming the competition in all engagement metrics.
• Managed campaign setup, budget/bid management, A/B testing, reporting, and optimizing. Set up goals, audiences, attributions, and custom parameters on google analytics as it relates to tracking metrics and Adwords to track leads.

Sep 2019 – Nov 2019 · 2 mos · Greater Bengaluru Area

• Assisted the marketing team with developing and implementing social media, SEO, and Email Marketing strategies
• Assisted Graphic Designer and Content Writer with development of mailers, posters, teasers, social media posts and blogs
• Utilized social media analytics tools and google analytics to track consumer engagement and draw conclusions about user data
• Keyword research, competitor’s analysis, regular optimization of ON-Page content and technical SEO aspects of various web pages, Google Analytics, and reporting.
• Procuring Quality Inbound Links from blogs, articles, social bookmarks, directories, PDFs, forums and other relevant content-specific sites