May 2023 – Sep 2023 · 4 mos

• > Led the category launch strategy while establishing & overseeing a 10-member Quality Assurance, Content, and Operations team
• > Set up the customer success team to drive engagement strategies with key partners & companies to gather vital product feedback & elevate overall customer satisfaction

Mar 2022 – Sep 2023 · 1 yr 6 mos

• > Led the CEO's Office for Graphy and NextLevel
• > Developed Go-To-Market strategies for international business expansion
• > Launched and scaled programs to drive customer GMV
• > Owned Strategy and Operations
• > Served as a central program manager and planned, executed, and coordinated end-to-end projects across internal and external stakeholders

Jul 2021 – Mar 2022 · 8 mos

• > Identified new business channels and grew customer acquisitions
• > Performed competitor analysis to drive acquisitions and determine the latest pricing, new products, and upgraded features

Feb 2021 – Jun 2021 · 4 mos

• Launched and grew the B2B traction channel

Oct 2020 – Jan 2021 · 3 mos

• > Drove strategic partnerships with Chess thespians and grew the chess category
• > Coordinated with content creators to devise and implement promotion plans to stimulate sign-up subscriptions

Apr 2020 – Oct 2020 · 6 mos

• Leading the market research, product-market fit, GTM, market sizing, customer validation, sales outreach, lead generation for B2G and B2B products in making
• Managed the B2G outreach and sales efforts and securing buy-in from all stakeholders involved in COVID-19 war rooms across India
• Managing 3 cross-functional teams working towards product development, Sales and Marketing of the B2G and B2B products in making

Aug 2018 – Mar 2020 · 1 yr 7 mos

• Managed the complete lifecycle of B2G Campaign pitching and promoting the “Annie Smart Class”
• Defined the business value proposition and designed revenue models for B2G customers at a District, State and National level
• Led the end-to-end sales and post-sales for District Administrators, Dept. of Social Justice & Empowerment, DoE, SSA
• Designed and Delivered a unique outreach plan for schools and institutions working with/for visually impaired students
• Identified potential competitors in the market and create strategies to mitigate risk
• Worked with internal team Heads from the product, sales, and marketing to set goals, KPIs and success metrics.
• Redesigned website and communication strategy to improve the value proposition of the organization
• Introduced and Drove a “Focused Group Promotional Drive” to raise sponsorships for Annie Smart Class deployment
• Led pitch and Won in “Tech Bharat 2020” to promote Annie Smart Class to an esteemed jury led by Shri Kris Gopalakrishnan
• Designed multiple engagement tactics to generate strong leads with business heads and government stakeholders

Mar 2016 – Jul 2018 · 2 yrs 4 mos

• Defined audit process and developed an audit blueprint for smooth operation
• Worked with the software development team and built tools to automate the audit process
• Managed Clients and internal stakeholders to define requirements and prepare success plans
• Trained new hires on processes leading to improved efficiency

Jul 2015 – Aug 2015 · 1 mo · Mumbai Area, India

• Responsible for Bizongo’s marketing strategy across multiple platforms with focus on brand building
• Published in leading news agencies including Reuters, Financial Times for Bizongo’s PR vertical
• Conceptualized and executed Bizongo’s first ever Start-up Social Responsibility event