P

Patrícia Prisel

Program Manager

São Paulo, São Paulo, Brazil12 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led multicultural teams to deliver impactful education programs.
  • Expert in managing diverse educational initiatives across LATAM.
  • Passionate about leveraging education for societal improvement.
Stackforce AI infers this person is a Program Manager in the Education and Marketing sectors, specializing in cross-regional program execution.

Contact

Skills

Core Skills

Program ManagementEducation StrategyEvent ManagementEducation DeliveryMarketingCommunication

Other Skills

RecruitmentTeam ManagementCross-functional CollaborationData ReportingBudget ManagementDiversity and Inclusion InitiativesProject ManagementData AnalysisTraining ManagementMarketing Collateral ProductionInternal CommunicationContent CreationMarketing PlanningEvent OrganizationBudget Control

About

I am performing as a Global Program Manager inside Meta and my mission is to empower people and business through education. Education is key for us to live in a better society and build something great for our kids. Currently I manage a multicultural team around Latin America that are in charge of delivering business education programs to Meta’s advertisers, agencies, resellers, job seekers, students, NGOs and Small Business around the region. I graduated in Marketing and I am passionate about the work that I do and especially the possibility to make the world a better place.

Experience

12 yrs 11 mos
Total Experience
4 yrs 3 mos
Average Tenure
9 yrs 4 mos
Current Experience

Meta

4 roles

Business Education Program Manager - Global

May 2024Present · 2 yrs

  • Recruit, onboard and manage a team of coordinators and trainers in LATAM
  • Establish solid relationships with all global cross functional partners and external suppliers to ensure seamless execution of educational programs
  • Partner with the Regional Head to build the education strategy for Spanish Latam countries in alignment with Global Business Education Priorities
  • Ensure seamless visibility and accessibility of data and results across the entire team by implementing a centralized reporting system on a global level to facilitate decision-making, enhance collaboration, and promote transparency within the organization.
  • Manage the D&I initiates our regional team have, leveraging education to under representative groups
  • Partner with the Regional Head on communications relating to Business Education offerings
  • Lead the project management for any region wide education projects solely or in partnership with other Business Education team members or XFN's
  • Partner with Global Program Managers to enhance existing &/or create new Global processes
  • Support new program strategies introduced to the region, ensuring seamless integration through all stages, including planning, pilots and launch
  • Be the centre of excellence in relation to the operational roll-out of our Business Education programs
  • Manage the region's budget forecast, allocation and expenditure
  • Build and maintain your global program reporting strategy
  • Manage communication and relationship with external event agencies and vendors
  • Manage Marketo and LMS.
RecruitmentTeam ManagementCross-functional CollaborationData ReportingBudget ManagementDiversity and Inclusion Initiatives+4

Business Education Program Manager - LATAM and EMEA

Apr 2023May 2024 · 1 yr 1 mo

  • Recruit, onboard and manage a team in LATAM and EMEA countries
  • Establish solid relationships with all cross functional partners and external suppliers to ensure seamless execution of educational programs
  • Partner with the Regional Lead and Business Education trainers to build the education strategy for the region in alignment with Global Business Education Priorities
  • Manage the D&I initiates our regional team have, leveraging education to under representative groups in Latin America and European markets
  • Partner with the Regional Lead on communications relating to Business Education offerings
  • Lead the project management for any region wide education projects solely or in partnership with other Business Education team members or XFN's
  • Partner with Global Program Managers to enhance existing &/or create new Global processes
  • Support new program strategies introduced to your region, ensuring seamless integration through all stages, including planning, pilots and launch
  • Be the centre of excellence in relation to the operational roll-out of our Business Education programs
  • Manage the region's budget forecast, allocation and expenditure
  • Build and maintain your regions program reporting strategy
  • Manage communication and relationship with external event agencies and vendors
  • Manage HTML/CSS and LMS.
RecruitmentTeam ManagementCross-functional CollaborationDiversity and Inclusion InitiativesProject ManagementCommunication+2

Business Education Program Manager - LATAM

Promoted

Dec 2018Apr 2023 · 4 yrs 4 mos

  • Recruit, onboard and manage a team in LATAM
  • Establish solid relationships with all cross functional partners and external suppliers to ensure seamless execution of educational programs
  • Partner with the Regional Lead and Business Education trainers to build the education strategy for the region in alignment with Global Business Education Priorities
  • Manage the D&I initiates our regional team have, leveraging education to under representative groups in Latin America
  • Partner with the Regional Lead on communications relating to Business Education offerings
  • Lead the project management for any region wide education projects solely or in partnership with other Business Education team members or XFN's
  • Partner with Global Program Managers to enhance existing &/or create new Global processes
  • Support new program strategies introduced to your region, ensuring seamless integration through all stages, including planning, pilots and launch
  • Be the centre of excellence in relation to the operational roll-out of our Business Education programs
  • Manage the region's budget forecast, allocation and expenditure
  • Build and maintain your regions program reporting strategy
  • Manage communication and relationship with external event agencies and vendors
  • Manage HTML/CSS and LMS.
RecruitmentTeam ManagementCross-functional CollaborationDiversity and Inclusion InitiativesProject ManagementCommunication+2

Business Education Coordinator - LATAM

Jan 2017Dec 2018 · 1 yr 11 mos

  • A 360 event management role, leading event logistics across any chosen in-person or online education programs delivered within your supported market
  • Partner with Business Education Partners to execute in-person and online education events, from set-up to on-the-ground support, to data analysis of survey & attendance feedback
  • Moderate online/ in person training sessions
  • Maintain the training calendar for supported markets, adding and updating training dates to ensure accuracy of event dates/programs within your supported market
  • Manage and maintain event hubs, ensure new events are added and existing events are correctly displayed, hub functionality is correctly working
  • Liaise with all cross functional partners to ensure a seamless execution of your events, including external event agencies or suppliers, Finance/Procurement, GCM Team, Business Education Training Partners.
  • In case of business need, Support Partners & Trainers by liaising with all cross functional partners
  • Manage the quality assurance of any external suppliers, ensuring frequent feedback is being provided and implemented
  • Partner with Program Managers & global team to support new platform launches, leading training for global coordinators & trainers, creating process documentation and leading innovations on how we can continuously improve the user journey and the way in which our teams interact with the platforms
  • Manage our online help-desk, being the first response and representing the Blueprint brand when answering online support tickets on Blueprint platform and products
  • Produce and updating internal marketing collateral, including but not limited to regional visuals and event/program/quarterly wrap-ups
  • Partner with XFN's to create custom learning paths using our existing elearnings & platform.
Event ManagementCross-functional CollaborationData AnalysisTraining ManagementMarketing Collateral ProductionEducation Delivery

Mercer

Marketing Analyst

Oct 2013Jan 2017 · 3 yrs 3 mos · São Paulo, Brasil

  • Management of all the events in Brazil, Latin America and USA for clients and prospects.
  • Creation and maintenance of the event standardization policy.
  • Internal Communication.
  • Maintenance of the visual identity of the brand.
  • Quotes and contracts with providers and suppliers.
  • Sector analysis and viability of projects.
  • Coordination of the relationship with event agencies.
  • Creation of advertisements, templates for presentations among other marketing pieces.
  • Content writing for event invitations, brochures, internet content, among others.
  • Elaboration of the calendar of events.
  • Update and maintenance of the Mercer website.
  • Maintenance of the regional calendar of events..
  • Participation in the elaboration of the marketing budget.
  • Execution of e-mail marketing and direct marketing campaigns, in addition to the promotion of services and products.
  • Control the purchasing process of the marketing area.
  • Elaboration of mailing list and creation of campaigns through Sales Force.
  • Update of Mercer's web site in Brazil.
  • Responsible for the preparation/sending of marketing e-mails at the Latin American level via Marketo.
  • Responsible for the implementation of the new Mercer brand in Brazil, "make tomorrow today".
Event ManagementInternal CommunicationMarketingContent CreationBudget Management

The north face

Marketing Analyst

Aug 2012Dec 2012 · 4 mos · São Paulo, Brasil

  • Contact with advertising agencies, suppliers and partners.
  • Elaboration of the marketing plan.
  • Supporting the brand strategy..
  • Trade marketing planning, with action calendar / activation of the main products
  • Organization of events, from the management of all production to negotiation with suppliers to the execution of the event and measurement of the results;
  • Development and presentation of the product catalogs.
  • Translation/development of the brand catalog for Brazil.
  • Management of the replacement of the products in the store.
  • Budget control.
  • Elaboration of reports.
Marketing PlanningEvent OrganizationBudget ControlSupplier NegotiationMarketingEvent Management

Ge

Marketing and Communications Intern

Oct 2010Aug 2012 · 1 yr 10 mos · São Paulo, Brasil

  • Communication about GE products.
  • Communication on the development of the GE Measurement & Control Solutions business in Latin America.
  • Production of digital and printed materials (texts and design).
  • Organization of events (fairs, seminars and conferences), helping the sales area.
  • Development of internal campaigns.
  • Creation and updating the internal corporate portal of GE Measurement & Control Solutions, as well as newsletters about the company and online brochures.
  • Give support to other areas and business units.
  • Leadership in the company's communication hub.
  • Update of mailing lists.
  • Control of the marketing budget in 2010, 2011 and 2012.
  • Control of the purchasing process in the marketing area.
CommunicationEvent OrganizationDigital Material ProductionMarketing

Education

ESPM

Master's degree — Marketing

Jan 2013Jan 2015

Western Carolina University

Marketing

Jan 2013Jan 2013

FAAP - Fundação Armando Alvares Penteado

Advertising and Marketing — Communication

Jan 2009Jan 2012

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