Mary Martha Darden

Product Manager

New York, New York, United States8 yrs 7 mos experience
Highly Stable

Key Highlights

  • Managed $1M+ marketing budgets effectively.
  • Generated $2M+ in marketing-sourced pipeline.
  • Implemented AI workflows to enhance campaign efficiency.
Stackforce AI infers this person is a MarTech and SaaS marketing professional with extensive project management experience.

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Skills

Core Skills

Integrated MarketingProject ManagementDemand Generation

Other Skills

Program ManagementBudget ManagementCross-functional CoordinationEvent ManagementLead GenerationWebsite OptimizationA/B TestingData AnalysisLoom

About

Integrated marketing and operations leader with 7+ years of experience turning strategy into scalable execution. Experienced in managing seven-figure budgets, aligning cross-functional teams, and building the workflows and systems that power high-impact brand campaigns and go-to-market programs.

Experience

8 yrs 7 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr 1 mo
Current Experience

Postman

Marketing Project Manager, Brand & Integrated Campaigns

Apr 2025Present · 1 yr 1 mo · New York, New York, United States

  • Managed integrated campaign execution across go-to-market launches — aligning messaging, webinar content, creative ad assets, sales collateral, and email nurture streams — contributing to $2M+ in marketing-sourced pipeline and webinars becoming the #1 demand generation tactic in 2025
  • Led the "Brand Takeover" OOH campaign across San Francisco, New York City, Atlanta, and Seattle — managing a $1M+ budget, coordinating vendor KOC meetings, and partnering with Creative on ad specs and asset delivery to generate $220K in attributable pipeline and raise brand awareness in targeted geos
  • Owned end-to-end project management for Postman’s AWS re:Invent presence, leading booth strategy and execution, product marketing messaging, live demos, on-site ABM activations, and coordinating executive and sales meetings with target accounts; generated 7K+ leads, 108 meetings, and $572K in pipeline
  • Drove website optimization initiative across homepage, product, and solution pages, implementing A/B tests on form fills and conversion paths to improve lead capture and MQL volume
  • Led an ABM campaign for the API Catalog enterprise launch, promoting a Sneak Peek webinar to targeted accounts through LinkedIn paid social and targeted email, achieving 50% attendance among priority accounts
  • Built and implemented a cross-functional Marketing operating model, partnering with DevRel, PMM, Campaigns, MOPs, and Content to streamline intake, planning, and execution through a unified Jira workflow, centralized marketing calendar, and structured communication cadence across slack channels
  • Implemented AI-powered campaign operations workflows using ChatGPT, Claude, and Postman Agent Mode to translate campaign briefs into structured Jira tasks, generate campaign status summaries, and automate project setup — reducing operational overhead and accelerating go-to-market campaign execution
Program ManagementProject ManagementIntegrated MarketingDemand Generation

Nbcuniversal

3 roles

Project Manager, Bravo Digital Integrated Marketing

Promoted

Mar 2022Apr 2025 · 3 yrs 1 mo

  • Video & Editorial Operations
  • Led end-to-end production of sponsored and non-sponsored video and editorial content across Peacock, BravoTV, YouTube, and App from presale through publishing
  • Partnered with Ad-Sales and Video teams on sponsored digital video projects (e.g., Top Chef: The Dish with Kish), managing client alignment, talent, budgets, and legal clearance; contributed to over $1M in revenue
  • Managed launch of weekly After Shows (The Housewives Franchise, Vanderpump Rules, Summer House) across all platforms, overseeing timelines, budgets, and cross-functional coordination
  • Product & Tech Operations
  • Established and operationalized best practices across Product and Tech teams by implementing structured Slack communications, standardized Jira workflows, and roadmap alignment processes — improving cross-functional collaboration, visibility, and execution efficiency.
  • Managed the Bravo Insider Loyalty Beta from a PMO perspective, overseeing Jira tracking and Airtable workflow development while communicating sprint status, ticket updates, and key milestones to stakeholders and actively participating in Sprint Planning, Reviews, and Backlog Refinement sessions.
Project Management

Integrated Marketing Coordinator, Peacock TV

Promoted

Mar 2021Mar 2022 · 1 yr

  • Led cross-company marketing campaigns for over 40 Peacock Originals, managing project timelines, symphony requests, and integrations across NBCUniversal’s platforms (linear, digital, social)
  • Developed scalable marketing tools (NBC & Peacock co-branding, snipes, live reads) to provide consistent promotional support, increasing engagement across NBCU properties
Integrated Marketing

NBCUniversal East Coast Page

Feb 2020Apr 2021 · 1 yr 2 mos

  • Contributed to cross-functional marketing and production efforts across Peacock and NBCUniversal, creating strategic integration decks for Symphony and Strategic Initiatives campaigns, supporting video production for Corporate Communications, and overseeing asset management and delivery for USA Network original series and sports properties

Frisco isd

Digital Media Specialist

Aug 2019Feb 2020 · 6 mos · Frisco, Texas

  • Frisco Independent School District is one of the fastest-growing public school districts in the nation with 72 schools and more than 63,000 students
  • Executed and support the communication strategies of Frisco ISD through the creation of video, web, social media and other forms of content
  • Produced district-level video content at the direction of the Executive Director of Communications from concept to completion, including all necessary scripting, filming, content and overall creative design
  • Developed social media strategies to drive awareness, growth, and engagement across Twitter, Facebook, and Instagram
  • Wrote original copy for a wide range of internal and external marketing and communications materials

Fullscreen

Publishing Coordinator

Jan 2019Aug 2019 · 7 mos · Los Angeles Metropolitan Area

  • Executed daily channel management and video uploading and optimization for Amazon Prime, Amazon Prime UK, Amazon Studios, Amazon Prime Kids, Uber, Vans, Topgolf, Toyota, Audience Network, and Fender, Ancestry, and Invisalign
  • Analyzed and interpreted data to develop and execute strategies to drive growth, and engagement across platforms
  • Supported client satisfaction and meeting KPIs by actively engaging internal and client-facing calls, correspondence, and needs as directed
  • Developed and executed social strategies to drive audience awareness, growth, and engagement across social video platforms for major brand and entertainment, and media clients
  • Presented research and analysis-driven deliverables, such as audits, competitive reviews, tracking spreadsheets, sentiment analysis one-sheets, etc

Skipstone pictures

Assistant Editor on Feature Length Film

Jan 2019Jan 2019 · 0 mo · Northwest Arkansas

  • “Max Winslow and the House of Secrets” Directed by Sean Olson and Produced by Johnny Remo
  • Starring Chad Michael Murray, Marina Sirtis, Tanner Buchanan, Jade Chynoweth, Jason Genao, Emery Kelly and Sydne Mikelle
  • Set up the project in AVID Media Composer, with correct file structure and naming conventions
  • Sync audio and create proxies
  • Organize, label, and assemble raw footage

Pure motion pictures

Video Production Intern

Jun 2018Aug 2018 · 2 mos · New York City Metropolitan Area

  • Participated in production meetings and creative brainstorms
  • Created pre-production schedules for substantial commercial/corporate projects
  • Wrote script coverage, created production books, sent out call sheets
  • Assisted in writing scripts and filming five commercials for a client
  • Engaged in the post-production workflow; uploading raw footage, syncing audio, shadowing editor
  • Exposed to working with Movi Pro, Arri Alexa, and Blackmagic cameras

University of arkansas

2 roles

Facility Assistant

Oct 2017Jan 2018 · 3 mos · Greater Fayetteville, AR Area

Voting Member of Headliners Concert Committee

Aug 2017May 2018 · 9 mos · Greater Fayetteville, AR Area

  • 1 of 12 students selected to be a member of the Headliners Committee which is a highly competitive concert committee at the University of Arkansas
  • Organized and planned the 2018 Springtime of Youth music festival that is held by the University of Arkansas each year. (features A-List artists like Young the Giant, Big Sean, Diplo, Wiz Khalifa, Bleachers, Galantis and others)
  • 11,000 out of 26,000 students attended the Spring 2018 Festival
  • Active role in weekly meetings managing a $500,000 budget, selecting vendors and art installations to attend the festival, and creating social media marketing plans to post on YouTube, Twitter and Instagram

Studio71, lp

Post Production Intern

Jun 2017Aug 2017 · 2 mos · Los Angeles

  • Learned about post-production workflows
  • Assisted with general post-production coordination across multiple shows
  • Gained in-depth knowledge of deliverables and specifications, codecs, and the general post-production across projects of multiple sizes and platforms
  • Assisted with post-production on “Logan Paul VS” show (aired on Comcast Watchable)
  • Credited on “Lifeline” show that is executively produced by Dwayne ‘The Rock’ Johnson (aired on YouTube Red Fall 2017)
  • Collaborated with the Social Media Supervisor by editing videos into playful, bite-size assets i.e. short videos & gifs to be posted across Studio71 social platforms

Alpha omicron pi fraternity

Vice President of Communications

Dec 2016Jun 2017 · 6 mos · Greater Fayetteville, AR Area

  • Created and posted videos, photos, and graphics for online mediums (Instagram, Facebook, Twitter, Snapchat)
  • Actively posted on social media platforms to increase sorority awareness
  • Launched an effective chapter PR program with both short-term and long-term goals
  • Maintained current correspondence with AOII National Headquarters with chapter newsletters, press clippings, and PR activities

Goodbye pictures

Digital Development Intern

Jun 2016Aug 2016 · 2 mos · Los Angeles California

  • Collaborated with staff who were led by Emmy award-winning president, Rich Bye
  • Assisted with pitch ideas, including editing and tweaking ideas
  • Researched project proposals and in-development production ideas
  • Shadowed post-production editors, observed the storyboarding of raw footage, sat in on Story Producer meetings
  • Documented all signed releases during the production process, verified that everyone in scene was cleared

Wonder worthy productions

Production Assistant

Oct 2015Oct 2015 · 0 mo · Greater Savannah Area

  • Served as a production assistant on a feature length film
  • Assisted producers with script notes
  • Assisted with set dressing, lighting and electrical cameras
  • Responsible for timely distribution of lunch and dinner for every member

Education

University of Arkansas

Bachelor of Arts (B.A.) — Communication and Media Studies

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