Jan 2019 – Dec 2019 · 11 mos · Singapore

• Tasked to grow the penetration of male users across all SEA markets with a 3-months deployment in Thailand office to use Garena games as a hook to attract male users
• Utilized consumer behaviour and insights that e-commerce users are price sensitive hence launched a “Low Price” campaign across all markets to feature $0.99 sales
• With knowledge of male target audience segmentation and targeting, coupled with insights from “Low Price” campaign, successfully optimized Flash Sale in-app feature to be the most visited component with the highest traffic

Jan 2017 – Dec 2018 · 1 yr 11 mos · Singapore

• Ensure growth acceleration for 100PLUS Zero Sugar launched in Mar'18 to grow market share and to expand the consumption occasion of 100PLUS as a everyday beverage beyond just an isotonic drink.
• Successfully launched 100PLUS Active in Jul’17 to penetrate the market with the highest ever absolute volume growth in 3 years and achieved record high volume share in the first month.
• Responsible for 360 marketing campaigns through ATL, BTL, media buying of OOH, digital programmatic to launch new products and build awareness of sponsorship of major sporting events in Singapore.
• Events Champion for major sporting events such as Standard Chartered Marathon, Sundown Marathon, WTA Finals, HSBC Rugby 7s, The Colour Run etc

Jan 2015 – Dec 2016 · 1 yr 11 mos

• Regional brand and product management of the complete range of SPC Lubricants encompassing the automotive, industrial and marine categories
• Responsible for delivering ROI and sales objectives through effective advertising and tactical promotions for both local and regional markets
• Execute product launches through market segmentation and positioning via a structured nomenclature across all marketing channels for B2B & B2C
• Created a unique selling proposition for our automotive range of products to differentiate us from our competitors
• Penetrated the marine sector by developing a new outboard series of engine oil with OEM approvals and certifications to rapidly gain market share
• Attended Infineum Southern Asia Lubricant Additive Seminar 2015 to stay abreast of the latest lubricant industry trends and information

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Custodian of the entire retail experience provided by the frontline team of over 650 employees in all 40 service stations in Singapore to deliver an excellent customer experience. From quality of service provided by staff to housekeeping, cleanliness and facilities management of the station.
• Responsible for the management of ancillary services – SpeedyCare, Manual Car Wash, Tyre Bay, Car Grooming businesses in all SPC Service Stations in Singapore.
• Close monitoring of competitors to implement and execute timely programmes and promotions to counter the competition including pump price changes.
• Main liaison and coordinator for all stakeholders involved in the retail business - from third-party ancillary service operators, banks to customers and station managers.
• Comply with HSE objectives, providing operational support and initiatives to strengthen its implementation in order to improve HSE performance in Retail.
• Contract management of business operators which includes implementation and negotiation of legal terms such as rental, equipment ownership and resolution of customer disputes associated with the ancillary business.

Jan 2008 – Nov 2009 · 1 yr 10 mos · Singapore

• After being commissioned by the President of Singapore in 2009, I was handed dual vocations in the army. My first was an Operational Vocation with the 1st Singapore Infantry Regiment (1SIR) as Bravo Company Liaison Officer. My role in the Regiment involved direct communication and active mission planning with the Officer in Command (OC) of the various companies which, at that time, was a daunting task as a new officer.
• Secondly, I was an Instructional Vocation at Artillery Institute, training the subsequent batches of Artillery Officers and also conducting refresher courses for NSmen, roughly once every fortnight. Here, I was thrust into a wide spectrum of roles here including,
• In-charge of training cadets to become future officers of the SAF,
• Conducting Officer for Various Live Firing Exercises,
• Safety Officer for Various Live Firing Exercises,
• Field Artillery Training Evaluation Programme (FATEP) Evaluator,
• Battalion Level Evaluation Exercise Evaluator
• My various roles landed me the privilege of visiting many countries including,
• Saiyok Camp, Kanchanaburi, Thailand
• Lakiun Camp, Brunei
• Devlali, India
• Along with every trip, I brought back a wealth of knowledge and experience that I will not give up for anything else. Ultimately, I ended my service as a Lieutenant and look back fondly on the times in the Singapore Armed Forces.
• In addition, I was given the opportunity to enjoy a 3 month working stint with the Air Force Recruitment Centre doing recruitment and admin. I was invovled in the printing and sorting of brochures and advertisements for the Republic Singapore Air Force (RSAF) as well as to conduct recruitment talks to convince young Singaporeans why it is their calling to serve the nation long term. From advising of career paths in the RSAF to preparing the administrative documents and contracts, I have learnt a great deal which enhances my Human Resource portfolio.