Saroj Sachdeva

Digital Marketing Specialist

Bengaluru, Karnataka, India16 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years in marketing and communications.
Expert in recruitment marketing and employer branding.
Proven track record in digital media strategy.

Stackforce AI infers this person is a Marketing and Communications expert in E-commerce.

Contact

Skills

Core Skills

Recruitment MarketingEmployer BrandingSocial Media ManagementPublic RelationsDigital MarketingContent ManagementCorporate CommunicationsBrand MarketingSocial Media MarketingSeo

Other Skills

Content DevelopmentEvent ManagementVideo ProductionMarketing StrategyStrategyBooksEditingEditorialSocial MediaCreative WritingCopy EditingProofreadingPublishingStorytellingPublications

About

Marketing and Communications strategist with 15+ years of experience in marketing, corporate communication, digital media and brand management; having a track record of solving business problems through relevant and timely initiatives. My role involves collaborating with teams to design and implement data-backed, impactful programs and campaigns that align with organizational goals and regional strategies. I specialize in owning goals that energize talent acquisition efforts and foster organizational growth.

Experience

16 yrs

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 11 mos

Current Experience

Amazon

7 roles

Senior Marketing Manager, Recruitment Marketing, APAC & MENA, Amazon

Promoted

Dec 2022 – Present · 3 yrs 4 mos

Recruitment MarketingEmployer Branding

Program Manager- Employer Brand, APAC & MENA, Amazon

Apr 2022 – Dec 2022 · 8 mos

Employer BrandingRecruitment Marketing

Social Media Manager, PR

May 2021 – Apr 2022 · 11 mos

Social Media ManagementPublic Relations

Digital Marketing Manager

Mar 2020 – Mar 2021 · 1 yr · Bengaluru, Karnataka, India

Planning and managing end-to-end marketing for the Amazon Blog: blog.aboutamazon.in/
Ideation for content and stories for OCC (Owned Content and Channels)
Managing events and partnerships and working with external stakeholders and partners

Digital MarketingContent Management

Corporate Communications Manager

Oct 2016 – Jan 2019 · 2 yrs 3 mos

▪ Managing owned media platforms for Amazon India, continuously developing and managing content
▪ Strategizing and executing all digital and online communication and messaging
▪ Working with senior leadership to sharpen communication around seller messaging, employer branding, CSR, and technology
▪ Leveraging senior leaders, employees, businesses and different mediums to make sure that the right information and perception about Amazon reaches all stakeholders (online)
▪ Manage budgets and planning on media across all digital channels
▪ Launched corporate stories page ‘About Amazon’ for Amazon in India, produced video stories for Amazon- working with freelancers and agencies
▪ Working as Internal news bureau of Amazon and covering all significant events happening at Amazon live

Corporate CommunicationsContent Management

Social Media Marketing Manager

Sep 2015 – Oct 2016 · 1 yr 1 mo

▪ Managing all social channels for Amazon marketing (Facebook, Twitter, Youtube, Blog)
▪ Strategizing and executing online brand marketing campaigns for Junglee.com
▪ Running contests and promotions to create brand awareness
▪ Working with media agency to plan and implement monthly editorial content and promotion budget
▪Managing seller communications, seller video stories and interviews for owned media platform

Social Media ManagementBrand Marketing

Content Manager

May 2013 – Sep 2015 · 2 yrs 4 mos

Lead content initiatives for Junglee: editorials, buying guides, SEO content
Merchandising: Cross-site merchandising for events
Directly manage agencies: work with content agencies on deliverables and pricing
Own seller communication for Junglee: seller newsletter, marketing collaterals etc.

Content ManagementSocial Media Marketing

Self-employed

Freelance Writer

Jan 2019 – Feb 2020 · 1 yr 1 mo

Zansaar.com

Senior Writer

Jan 2012 – Jan 2013 · 1 yr

Ideating and planning content initiatives for Zansaar
Closely working with catalog team on ensuring quality of product descriptions
Owning a vertical- Zansaar blog and writing features, organising blog sales
Co-managing the company’s social media channels- FB and Pinterest

Content ManagementSEO

Indya comics

Language Editor (English)

Aug 2011 – May 2012 · 9 mos · Bengaluru, Karnataka, India

Scriptwriting, copyediting and translating comics
Ideation and conceptualization of new initiatives in comics vertical
Working closely with authors and artists and managing the quality of production
Responsible for production of all English comics

Yahoo!

Editor: Search and Platforms

Jan 2011 – Jan 2011 · 0 mo · Bengaluru, Karnataka, India

Classifying online content and analysing search behaviour of users
Worked on a project for writing iphone app reviews

Ack media

Sub-Editor

Aug 2008 – Jan 2011 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Researching and developing fresh story ideas and content for mythologies and children’s fiction
Writing and editing content for various media- web, mobile, print and film
managing content on website Amarchitrakatha.com and Tinkleonline.com
Conducting events and workshops