Vidya M

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

7+ years in email automation and campaign management.
Expertise in B2B and B2C marketing across diverse industries.
Proficient in multiple marketing automation tools.

Stackforce AI infers this person is a MarTech specialist with extensive experience in email marketing and campaign management.

Contact

Skills

Core Skills

Campaign ManagementEmail Marketing

Other Skills

Adobe CampaignTest CasesContent Management Systems (CMS)Critical ThinkingClient RequirementsMulti-Channel MarketingCustomer Relationship Management (CRM)Adobe Experience Platform (AEP)Oracle Marketing CloudSQLEmail OperationsCampaign AnalyticsAdobe Marketing CloudMarketing OperationsMarketing Automation

About

I having 7+ years of experience in email automation, Campaign management, Analytics & Reporting with extensive experience in managing B2C, B2B campaigns across regions for travel, e-commerce and media based clients . Tools knowledge: AJO, Oracle Responsys, Adobe Campaign Console, work front, AEM(Adobe Experience Manager), Sophia, jira, Epsilon Harmony, Email Builder, Pardot.

Experience

7 yrs 4 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 7 mos

Current Experience

Adobe

Adobe Campaign Consultant

Sep 2022 – Present · 3 yrs 7 mos · Bengaluru, Karnataka, India · Remote

Adobe CampaignCampaign Management

Oracle

Campaign Specialist

Nov 2021 – Sep 2022 · 10 mos · Bengaluru, Karnataka, India

Responsible for delivering a set of campaign services and key deliverables that match client specification.
Development, testing and launching of marketing programs on Oracle Marketing Cloud.
Creating lists, filters and segments as per custom requests and creating program sequences to deploy campaigns.
Campaign Specialist designation includes Web development, Quality Assurance Analyst and Production work.
Worked on Dynamic templates and HP links, Sequence, Coding changes and trigger setup.
Extensive Knowledge of Online Media services/ Operations (Email Operations and campaign management).
Building SQL queries to extract the data from database.
Creating and executing A/B tests, version tests and multivariate tests and reviewing the results and outcomes.
Responsibility and management of Static and Dynamic campaign set-up, testing, and deployment.
Pulling out post deployment reports such as number of opt outs, click through, open rate, click rate and conversion rate.
Quality assurance for email campaigns and web HTML code.
Experience in the complete life cycle of campaigns and good knowledge of email campaigns and templates.

Test CasesContent Management Systems (CMS)Critical ThinkingClient RequirementsMulti-Channel MarketingCustomer Relationship Management (CRM)+3

Genpact headstrong capital markets

4 roles

Senior Technical Associate

Jul 2021 – Nov 2021 · 4 mos

Test CasesCritical ThinkingClient RequirementsMulti-Channel Marketing

Senior Associate

Jul 2021 – Nov 2021 · 4 mos

Develop email marketing campaigns(promotional/Transactional) to promote the product and services.
Quality assurance checks on every email prior to campaign launch.
Troubleshoot technical issues related to templates as per client's requirement.
Automation programs and Customer journey's setup.
Setting up the STO and SLT workflows.
Monitoring, Reporting and Analysis the campaign after scheduled.
Take the ownership of the end-to-end campaign.

Test CasesCritical ThinkingClient RequirementsMulti-Channel Marketing

Email Marketing Specialist

Jan 2019 – Jul 2021 · 2 yrs 6 mos

Test CasesCritical ThinkingClient RequirementsMulti-Channel Marketing

Technical Associate

Dec 2018 – Nov 2021 · 2 yrs 11 mos

Develop email marketing campaigns(promotional/Transactional) to promote the product and services.
Quality assurance checks on every email prior to campaign launch.
Troubleshoot technical issues related to templates as per client's requirement.
Automation programs and Customer journey's setup.
Setting up the STO and SLT workflows.
Monitoring, Reporting and Analysis the campaign after scheduled.
Take the ownership of the end-to-end campaign.

Test CasesCritical ThinkingClient RequirementsMulti-Channel Marketing