Mar 2020 – Oct 2021 · 1 yr 7 mos · Denver, Colorado, United States

• Ever Better Snacks - a consumer packaged good created in association with Denise Austin. This line of healthy protein filled, low sugar, low net carb snacks bring an indulgent treat to anyone looking to enjoy their snacking while still being mindful of healthy habits.
• Launched initially in D2C and Amazon, Ever Better snacks also reaches into retail through the Denise Austin brand. Food and Beverage Brand achieving substantial growth in just the first 6 months, on trajectory for scaled growth across retail and direct to consumer within 12 months of launch.
• I oversaw all operations of the Ever Better Snacks portfolio as a General Manager and the business Executive Representative within the Portfolio.

Jan 2020 – Oct 2022 · 2 yrs 9 mos · Phoenix, Arizona, United States

• Portfolio executive for consumer packaged goods in the cannabis industry.
• Secured funding and launched multiple products in the supplements space. Product ideation, creation, market fit, go-to-market, launch, and retail sales. Successful brand launches in the Arizona cannabis market.

Feb 2019 – Nov 2021 · 2 yrs 9 mos · Denver, Colorado, United States

• Wildcrafter Botanicals brings highly potent botanical supplements and coffee together, tackling aggressive market segments in consumer coffee and functional foods in the consumer packaged goods space. We offer both ground and single serve coffee SKUs across 4 blends bringing the power of botanicals to your morning cup of coffee. I oversaw the formulation of the business plan, acquired capital, and have overseen the brand from market strategy, product development to launch. The products are primarily taken to market via direct-to-consumer eCommerce, Amazon and specialized retail partnerships.

May 2018 – Nov 2021 · 3 yrs 6 mos · Denver, CO

• At Healthy Lifestyle Brands, I led end-to-end business building for multiple consumer ventures, taking products from concept to commercialization and profitable growth. My role spanned strategy, funding, product design, digital marketing, and operational leadership, making me accountable for both top-line growth and organizational alignment.
• Highlights:
• Built and launched multiple consumer brands in wellness, functional foods, and cannabis, including:
• VitaminAdvisor.com, scaled to $15M revenue and acquired by The Vitamin Shoppe (5x multiple).
• Jukebox Cannabis, now a market leader in Arizona.
• Directed full go-to-market strategy, combining digital ecosystems, media optimization, and retail partnerships to accelerate growth.
• Oversaw digital brand portfolios for celebrity and licensed brands, driving performance through SEO, SEM, content strategy, retail media, and data monetization.
• Managed financial modeling, investor relations, and board engagement, securing capital and driving valuation growth through disciplined execution.
• This experience strengthened my ability to navigate complexity, lead high-pressure growth initiatives, and bridge strategy with hands-on execution—skills that now inform how I help enterprises scale.

May 2017 – Aug 2018 · 1 yr 3 mos · Greater Denver Area

• Worked directly with Fortune 500 C-suite and senior leadership to define digital marketing, martech, and data transformation strategies that drove measurable growth.
• Highlights:
• Led digital transformation roadmaps for Telecom, Media, and Financial Services clients, integrating Adobe, Salesforce, and Oracle martech ecosystems.
• Managed teams of senior consultants to deliver enterprise-scale personalization, analytics, and media optimization programs.
• Influenced revenue growth and GTM strategy, contributing to solution design, analyst engagement, and industry thought leadership.

Oct 2016 – Aug 2022 · 5 yrs 10 mos · Palo Alto, CA

• Executive Advisor to the CEO.
• Product strategy, product position strategy, go-to-market strategy, and launch operations. All digital media strategy, digital strategy, ecommerce operations, and communications planning.

Oct 2016 – May 2017 · 7 mos · Greater Denver Area

• Brought in to lead a mission-critical transformation: centralizing marketing operations across 400+ franchise locations, redesigning the customer digital experience, and building an analytics-driven marketing engine for growth.
• Highlights:
• Consolidated fragmented digital marketing programs into a centralized, corporate-led model, improving efficiency, consistency, and ROI.
• Redesigned digital experience and full martech ecosystem, covering CMS, email platforms, analytics, loyalty, and personalization tools.
• Delivered measurable impact in 8 months:
• Lowered cost-per-lead by 50% (from $30+ to mid-teens)
• Increased lead volume 30–40% network-wide
• Improved franchisee satisfaction while driving organizational alignment.
• Served as executive advisor to the CEO, CMO, CIO, and COO, enabling a successful private equity exit through improved marketing profitability.
• This role reflects my ability to win trust, lead large-scale change quickly, and deliver outcomes that unlock enterprise value.
• Completed this transformation within 8 months; offered permanent role as Chief Digital Officer upon delivery.

Jan 2015 – Oct 2016 · 1 yr 9 mos

• Oversaw enterprise marketing transformation programs for clients in Telecom, Media, and Travel—focused on data-driven personalization, lifecycle marketing, and martech enablement.
• Highlights:
• Owned P&L for high-value accounts, driving revenue through growth and retention strategies.
• Directed martech implementation programs (Adobe, Oracle Eloqua, Salesforce), aligning digital strategy to measurable business outcomes.
• Served as trusted advisor to C-level executives, shaping decisions on CX innovation, analytics integration, and digital adoption.

Sep 2013 – Dec 2014 · 1 yr 3 mos

• Director of digital marketing strategies related to the full CRM ecosystem, focused on digital channels, B2B, and integration of analytics and data to marketing tactics. I work directly as a consultant with many clients including; Universal Studios Orlando, Samsung, Dell, Loews Hotels, Omaha Steaks, Nationwide Financial and other fortune 500 companies.
• Key Responsibilities
• Managed a team of 4 strategy consultants overseeing accounts in marketing automation, optimization, and 1st party data strategy
• Drive a compelling CRM point of view related to agency services, while helping clients better understand ways to leverage customer insights across marketing, sales and service
• Lead eCommerce strategy for major consumer brands like Samsung, Dell, and Omaha Steaks
• Optimize clients’ customer relationship through customer journey mapping, CRM capability assessments and blueprints, transformational roadmaps and value case development, process redesign, and organizational transformation
• Lead and support business development activities including identification, proposal development, and other pursuit activities
• Direct internal and external marketing teams in CRM strategic initiatives for several client programs
• Design the analytics and analysis program to assess marketing effectiveness, online performance, quality of user experience, and testing for continued improvement
• Oversee paid digital marketing strategies
• Oversee earned digital marketing strategies
• Direct content creation programs and content support programs for all marketing initiatives
• Provide user experience strategy for online environments and campaign touch-points
• Perform consultations on business case for marketing programs including return on investment and program performance analysis

May 2012 – Sep 2013 · 1 yr 4 mos · Denver, CO · On-site

• Led the transformation from a legacy OOH Marketing organization to a digitally focused marketing organization.
• Guided daily execution of direct marketing campaigns including brand and product marketing strategy. SEM, SEO, PPC, Programmatic, & Social marketing. Managed 15-20 sales and marketing professionals with $30-$50M annual marketing budget and $500M in revenue. Negotiated major agreements, partnership proposals, and operating options. Found ways to raise long-term infrastructure and technology growth in online search dominance (SEO), localization (maps and mobile listings), and brand strategy.
• Selected Contributions:
• Oversaw deployment of new marketing technology stack ecosystem using Sales Force, Eloqua, Google Marketing Cloud, and customer content management methods.
• Improved annual online lead generation by 500% and site traffic by 160%.
• Merged lead management platform with digital marketing ecosystem for enhanced lead attribution.

Nov 2010 – May 2012 · 1 yr 6 mos · Denver · On-site

• I managed a team of digital marketers, ad design strategy, web design strategy, oversight on all digital products like SEO/SEM, implementation of strategy, the creation of strategic briefs, analysis of analytics and web metrics data, and managed a team of UX Design/Digital Ninjas to help bring this all together.
• Developed a core team of design and development leaders in building eCommerce capabilities, digital media buying capabilities, and a full suite of tracking and analytics capabilities against online visitation and performance.
• While at Vladimir Jones my clients saw major advancements in the tactical capabilities of their digital marketing programs, including advancements in analytics, campaign metrics, ad distribution, online segmentation, CRM programs, brand creation, brand execution, digital creative, website deployment, web campaign deployment, search strategy, localization strategy, content strategy, integration with public relations, media strategy, and mobile tactics.
• I helped design and deliver client pitches for current client projects and future client prospects. I was responsible for increasing the client portfolio, capture new business, and grow the existing account reach.

Jan 2008 – Aug 2010 · 2 yrs 7 mos

• Executive Vice President of Digital Marketing Operations and Strategy
• Hill Aevium (Now Blackbird) had a specialized niche in brand creation, brand marketing, and communications for travel and tourism clients. We worked with some of the top brands in tourism such as Vail Resorts, Grand Junction, Colorado Visitor and Convention Bureau, Brown Palace, Breckenridge Resorts, Manor Vail, and more.
• I led all agency operations. I managed the entire team of creative, development, media, accounts, and strategy for all clients in the agency, a portfolio of $30m in agency revenue.
• I managed a team of 15 marketing and advertising professionals spanning creative, account services, technology services, and media services.
• I was primarily responsible for the growth of the agency. For a significant portion of my tenure I was able to grow the agency by a factor of 200% annually for 4 years running as we established new digital capabilities and new partnerships.
• I oversaw a major portfolio of digital strategy, digital technology implementation, media, communications, and strategy.

Jan 2004 – Jan 2008 · 4 yrs

Jan 2005 – Jan 2011 · 6 yrs

• At the University of Colorado, the tradition of football is supported by a world class marching band program. As the Percussion Director I oversaw the training and education of young musical performers. My duties included organizing all rehearsals, writing music for shows, coordinating equipment purchases, training students in technique and music, developing a training program for long term sustainability, coordination with the larger program as a whole, and financial management of budgets for equipment and staff.

Feb 2003 – Oct 2003 · 8 mos

• Trained as a professional sales rep for both retail channels and pharmaceutical sales. Gained direct to consumer and packaged goods sales experience, while also learning direct sales techniques for pharmaceutical sales direct to physicians.
• Participated in over 7 months of professional sales training in both Cincinnati and on site with sales trainers. Learned retail sales contract negotiation, coupon distribution, shelf organization, pharma strategies, and business development strategies.

Sep 2001 – Jun 2003 · 1 yr 9 mos

• Ran a franchise for National Services Group, specializing in exterior house painting, deck refinishing, and stain. Learned valuable skills in client management, direct sales, account strategies, human resources, and business development.
• In this position, I ranked #2 nationally, while winning manager of the year for the Colorado division, positing the highest customer satisfaction rate and highest profitability, showing my ability to successfully manage many project simultaneously and maintain a budget conscious frame of mind and deliver on client expectations.