Mar 2022 – May 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Jun 2021 – Mar 2022 · 9 mos · Bengaluru, Karnataka, India

• ▪ Worked in the supplier acquisition team to understand funnels, ecosystems, demographics and supplier behaviour to enhance product decisions and formulate acquisition strategies.
• ▪ Defined Organisation wise metrics to communicate the efficacy of digital/organic/paid acquisition channels for supplier growth.
• ▪ Was part of the analytics team involved in leading acquisition from 100k suppliers to 500k
• suppliers in a span of 4 months.
• ▪ Closely worked with strategy and product leaders to leverage data during the ideation and
• execution of several product/growth strategies.
• ▪ Conducted A/B tests in determining content, messaging and product designs for best results across demographics and data based cohorts.
• ▪ Set up campaigns(sms/email/web/Push Notifs) for the users to understand channel,messaging and product adoption.

Nov 2020 – Jun 2021 · 7 mos · Bengaluru, Karnataka, India

• ▪  Gathered and analysed data related to different marketing channels, contributed in the process of creating data-driven Marketing Strategies
• ▪  Spearheaded the analysis and data requirements for reaching a scale of 5 Mn+ users on the platform from 500k users in a span of 6 months.
• ▪  served as the POC for affiliate partners in catering to their data needs for different advertising/marketing optimisations
• ▪  Defined and set up reports/dashboards pertaining to several Growth Metrics(like Retention, LTV Calculation, Acquisition, Engagement etc)
• ▪  Set up in-app push notification mechanism based on data driven cohorts.
• ▪  Technologies Used:SQL(Postgres, ANSI SQL), Python, Athena, MS-Excel, Amplitude and several third party attribution tools.

Jul 2019 – Nov 2020 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Client - Bike Rental Company
• Domain- Smart Mobility
• Collected, analysed, interpreted and recorded highly technical and diverse data required for problem identification and maintenance of IOT systems
• Driven the analysis in scaling up a project from 100 bikes to 15000 bikes in 2 months
• Provided several data driven statistic solutions which helped in increasing the number of rides on a bike by around 35% per day which resulted in an increase of company's revenue by nearly 30%
• Automated reports, set up dashboards and reported important metrics to the company's stakeholders
• Technologies Used: Sql(Postgres,Mysql,redshift), Python, MS-Excel

Jan 2019 – Jun 2019 · 5 mos · Gurgaon, India

• Automated several time consuming manual processes thereby increasing transparency between Sales executives and Team Leaders
• Mapped a total of 15 lakh unaccounted money to the respective customers through data driven techniques
• Technologies Used: Postgres SQL,Python,MS-Excel