Smriti Nisha S.

Co-Founder

Bengaluru, Karnataka, India19 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in brand management and marketing strategy.
Expertise in digital marketing and customer insights.
Strong leadership in executing successful marketing campaigns.

Stackforce AI infers this person is a Marketing and Brand Management expert in the Media industry.

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Skills

Core Skills

MarketingBusiness DevelopmentBrand ManagementMarketing StrategyMarket ResearchDigital MarketingSoftware Testing

Other Skills

Online MarketingSocial Media MarketingMarketing CommunicationsProject ManagementTeam ManagementGrowth marketingCustomer life-cycle managementCustomer insightsBrand marketingSales ManagementClient ServicingResearchTestingSystem TestingRegression Testing

Experience

19 yrs 6 mos

Total Experience

3 yrs 10 mos

Average Tenure

6 yrs 6 mos

Current Experience

Amazon

2 roles

Category Marketing Manager

Promoted

Jan 2018 – Aug 2019 · 1 yr 7 mos

Growth marketing
Customer life-cycle management
Customer insights & brand marketing

Growth marketingCustomer life-cycle managementCustomer insightsBrand marketingBrand ManagementMarketing Strategy

Associate Marketing Manager

Jun 2015 – Jan 2018 · 2 yrs 7 mos

Abp group

Management Trainee

Jul 2014 – May 2015 · 10 mos · Kolkata Area, India

Exposure to holistic marketing solutions, leveraging the group's bouquet spanning multiple media and understanding all aspects of the media business:
Project 1:
Brand Management: Planning & strategy, formulation & execution of marketing plans for increasing brand visibility for school edition of newspaper in Kolkata.Development & pitching of new revenue streams for ABP One that resulted in 22% increase in revenue in 1 month
Digital: Research - Mapping the potential of print classified ads business vis-à-vis competing online portals.Developing & implementing a road map for three years to increase classifieds business from digital properties
Ad Sales: Research - Understanding reasons for decline of ad sales revenue for print dailies from ‘Education’ category in West Bengal market.Conceptualizing & implementing customized print solutions for revenue generation
Project 2 (ongoing):
Circulation Sales:
Planning & execution of marketing strategy for re-launch of school edition of newspaper ‘The Telegraph In Schools’ that resulted in a 37% increase in subscriptions in 3 months.Enhancing the operational effectiveness of subscription sales and distribution to maximize coverage in schools.
Leading a team of Sales Executives to increase the base of subscribers for tabloids catering to students in Guwahati & Patna

MarketingProject Management

Propaganda india

Summer Intern

Apr 2013 – May 2013 · 1 mo · Bengaluru Area, India

Digital: Conceptualization of a marketing campaign; execution of the same for qualified lead generation for HDFC Life
Client servicing and measurement of the campaign effectiveness and customer response
Developed social media recruitment strategy for engaging prospective employees
Research: Conducted online research for understanding online buying behavior of target audience

Zeta interactive pvt ltd

Software Tester

Sep 2009 – Apr 2012 · 2 yrs 7 mos · Hyderabad Area, India

Partnered with off-shore internal clients to deliver reports that evaluated the business potential of new features
Created and executed Test plans, Business Rules and production releases for - Sony, Amex, U.S Airways and National Geographic
Provided support to the clients for products based on Search Engine Marketing, Email, Mobile & Social media marketing
Won the ‘Best Tester of the Month Award’ 5 times within the year of 2010-12
Assisted in recruitment and selection of new employees for the department

Digital MarketingClient ServicingResearch