Mar 2023 – Mar 2024 · 1 yr · Remote

• Developed advertising strategies for multiple North American clients like J.P Morgan, Diageo, Primark, Mad Apple,etc.
• Managed inventory forecasting efforts, helping sales teams in media planning.
• Handled variety of brand awareness campaigns with budgets more than $100K USD.
• Optimized ad campaigns by monitoring performance and insightful reporting along with modifying targeting strategies.
• Reduced discrepancies between internal systems and third-party reporting tools through regular audits and adjustments.
• Presented campaign results to stakeholders, highlighting successes and identifying areas for improvement.
• Coordinated across departments to ensure seamless execution of integrated marketing campaigns spanning multiple channels.
• Troubleshot technical issues within ad manager, working closely with technical team for swift resolution.

Oct 2021 – Mar 2023 · 1 yr 5 mos · Bangalore Urban, Karnataka, India

• Managed multiple high-profile accounts generating more than $5M USD while overseeing a team of 4 employees.
• Worked towards team utilisation and efficiency through CRM analytics via Salesforce.
• Coordinated daily activity and flow of tasks within entire team.
• Developed creative presentations, trend reports, data sheets, competitive analysis and directed initiatives to improve efficiency and automation of manual reports.
• Developed insights on affiliate campaigns to assess performance against goals.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Built and strengthened strategic relationships with multiple publishers. Educated clients on new process or services to improve transparency. Managed books of business to maintain positive relationships and make effective client-related decisions.
• Conducted regular reviews of account portfolios, identifying areas for growth and upselling opportunities.

May 2021 – Oct 2021 · 5 mos · Bangalore Urban, Karnataka, India

• Led Ad Ops initiatives for brands like Fossil Group, Skybags, etc under the Watches and Travel Accessories Business Unit.
• Tracked key metrics and developed spreadsheets and data models to measure success of campaigns.
• Built dashboards for effective data visualization.
• Oversaw daily operations to ensure high levels of productivity.
• Building creative assets for in-app and social media promotions.
• Proactive in identifying and raising issues that might impact the advertising plan.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Provided guidance and recommended coping mechanisms for new hires dealing with difficult issues.
• Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.

Nov 2017 – May 2021 · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Collaborated with product development team to effectively modernize and update promotions.
• Tracked key metrics and developed spreadsheets and data models.
• Played active role in billing and accounting process for advertising campaigns.
• Involved in implementation and management of multi-channel efforts through optimizations, reporting, and third party vendor coordination. Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms (Brightroll DSP, One AdServer, Gemini). Reviewed performance benchmarks and established metrics for future tracking through pixels.
• Maintained account information accuracy by communicating frequently with account managers.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
• Established strong relationships with clients through clear communication and consistent follow-ups, fostering long-term business partnerships.

Sep 2017 – Nov 2017 · 2 mos · Hyderabad Area, India

• Worked with the founder on mamanames.com web development, which include Web Pages & Administrator Dashboards. Reviewed the entire source files, fixed bugs, & implemented new features based on UI/UX enhancements.
• Team Size: 3
• Technologies: HTML, CSS, Bootstrap, JavaScript (JS), PHP
• Tools: Notepad++, Chrome Browser Developer Tools, Go Daddy Web Hosting, FileZilla (FTP Client)
• References available upon request.