Mar 2018 – Present · 8 yrs · Surrey

• I am a senior freelance B2B marketing leader with a strong track record in driving marketing performance, strategy development and Account-Based Marketing (ABM) for complex, client-focused organisations.
• Drawing on my extensive experience at Accenture and as a consultant to a range of professional services and B2B firms, I help organisations evolve their marketing function — whether that’s defining a scalable operating model, aligning marketing with sales, or launching targeted growth initiatives. I’ve led global ABM programmes, supported CMOs on transformation roadmaps, and helped teams upskill and embed new ways of working.
• I work flexibly on a freelance and interim basis, providing senior-level marketing expertise and hands-on delivery. This includes everything from end-to-end marketing strategy and resourcing, to leading specific change programmes or executive engagement efforts.
• Recent experience includes supporting an AI start-up to define and execute their go-to-market and marketing strategy, collaborating closely with sales to accelerate pipeline and business growth.

Mar 2018 – Mar 2022 · 4 yrs

• As a Senior Associate at ITSMA, I work with a variety of clients on creating and executing their marketing strategy, with a particular emphasis on Account Based Marketing. I am an experienced trainer and mentor, and enjoy supporting our clients on a very practical level when they embark their ABM journey.

Sep 2013 – Mar 2018 · 4 yrs 6 mos

• Senior leader responsible for evolving Account-Based Marketing within the UK business with the aim of driving client engagement, relationships and growth at key accounts. Developing strategy, building a team, driving business uptake of our services, supporting bids and providing leadership. Management of a team of ten.

Sep 2012 – Sep 2013 · 1 yr

• Team lead, responsible for creating & executing UK brand & local image marketing strategy & programmes, covering UK advertising, social media, corporate citizenship and alumni. Jointly managed (job share) team of 8.

Jan 2007 – Sep 2012 · 5 yrs 8 mos

• Led the Recruitment Marketing function at Accenture in the UK. This involved defining strategies and implementing marketing campaigns to build our profile as a great place to work, with an objective to recruit high volumes of people each year to join the business. Covered graduate attraction and experienced hire attraction. Involved a lot of work with creative agencies to develop award winning campaigns.

Nov 2000 – Jan 2007 · 6 yrs 2 mos

• Appointed to build a new recruitment marketing function in the UK. I drove a huge re-branding exercise UK-wide for recruiting. I hired a new team and created/implemented a much more strategic approach to recruitment marketing in the UK. Success in the role and a growing remit/team meant I was promoted to Manager level in ’04 and Senior Manager level in ‘07.

Oct 1997 – Nov 2000 · 3 yrs 1 mo

• Responsible for client relationshipships and managing marketing & communications campaigns for several large blue-chip clients.

May 1996 – Sep 1997 · 1 yr 4 mos

• The position was based in Hong Kong. I managed the recruitment advertising and internal communications programmes for several large clients based in South East Asia.