Sep 2023 – Oct 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

• Strategizing Marketing & Branding campaigns for Shiv Nadar School- Noida, Faridabad, Gurugram, and Chennai.
• Managing and guiding social media agency and crafting social media strategies which has led to 2X MoM growth & engagement
• Organizing and coordinating brand level events and ensuring successful event execution and ROI measurement
• Implemented cost-saving measures and negotiated contracts with vendors, resulting in a 10% reduction in event expenses while maintaining high-quality standards
• Collaborated with school teams and student bodies’ to develop and implement event strategies, ensuring 2X increase in event registrations from the previous years.
• Ensuring brand consistency across all marketing collaterals and developing brand guidelines and enforcing them school-wide
• Leading the analysis of monthly and quarterly reports, and executing improvements based on the findings
• Collaborating with cross-functional teams (including Admissions, Creative, Content, PR, Cohort heads) to develop and execute holistic marketing & brand plans
• Partnering with design and website development agency to revamp the school website to enhance the UX and streamlining user journeys for a more intuitive online experience.

Jun 2022 – Aug 2023 · 1 yr 2 mos · Delhi, India · Remote

• Planning and driving communication plans and proposals for BYJU’S
• Key responsibilities:
• Conceptualizing and managing end-to-end brand marketing campaigns and working with creative, content, and digital teams to roll out and track campaigns
• Understanding and executing overall marketing plans and marketing calendar for offline event
• Preparing well-structured drafts for reports, and presentations showcasing the month-on-month growth
• Closely working with internal teams ( Education for all & K3India) for smooth planning and execution of projects
• Working with the UI/UX team to enhance the customers journey through the BYJU’S- The learning App
• Driving and monitoring A/B tests and data-driven experiments to strive for continuous improvement in campaign metrics

Oct 2020 – Jun 2022 · 1 yr 8 mos

• Designed and executed integrated communication plans and proposals for brands from different genres. Clients: Lockheed Martin, SpiceJet, Vestige, AIGMF, Good Pitch India, World Toilet Summit, IIPF, Central Square Foundation
• Key responsibilities:
• Developed campaign as well as brand strategies for clients
• Conducted market research and managed online reputation with social media listening tools and with strategic consultation on utilizing the earned, owned, and paid media channels
• Mapped brand performance against industry benchmarks and suggested effective measures accordingly
• Wrote video storyboards and succinct creative & campaign briefs for internal & external stakeholders
• Leveraged on-ground marketing activities and events to create an impact on digital platforms
• Plan and execute social media promotions, reporting, and analyzing results for future ad plans
• Overseeing and managing daily ORM reports for clients with tools like Talkwalker, Sprinklr, Meltwater, Brand24 & Squarelovin
• Executed influencer & celebrity marketing campaigns along with product launches for APAC region
• Actively participated in multiple new business pitches – this involves performing market audits, recommending strategies and platforms, marketing tactics, and presenting the communication plan to senior leadership for potential clients
• Managed stakeholders across the business chain for my clients (external and internal)

Apr 2019 – Oct 2020 · 1 yr 6 mos

• Collating and delivering innovative and engaging content to populate across social media assets
• Managing the online reputation of the brand
• Monitoring and analysis of conversations
• Content creation - Tweets, FB posts, design visualization & new business development
• Creating first drafts of reports, plans, and strategies

Jan 2018 – Apr 2019 · 1 yr 3 mos

Mar 2017 – Dec 2017 · 9 mos

• Client & Projects Undertaken: Max Bupa Health Insurance, Cube26and Avaya,
• Launch of Asus Zenfone3, World Robot Olympiad, Zebra Technologies product launch & press briefing,
• Axis Communication press briefing, Max Bupa Walk for Health, Race-Walking Championship 2017 & Honeywell NBD
• Key responsibilities:
• Ensured day-to-day execution activities such as content development (social media, press releases and articles), handling media relations, managing on-ground press events/briefings and logistics
• Actively participated in several new business development pitches - conducted market research and suggested communication strategies
• Executed influencer management campaigns and collaborations for Max Bupa’s flagship event- Walk for health
• Part of the company’s Fun Ambassador team & planned fun activities and monthly company meetings
• Won Archetype global rebrand visual contest from India
• Received Gold Award for Max Bupa Walk for Health at Exchange4media awards 2016

Mar 2016 – Mar 2017 · 1 yr

Nov 2015 – Jan 2016 · 2 mos · New Delhi Area, India

• Worked for various brands like CNN-IBN, ROCA Parryware and Somany Ceramics.
• Projects Undertaken: Disney’s Beauty and Beast Musical Theatre (Delhi), WWE India, Digital India’s Good
• Governance Week and Integral part of Lenovo K4Note launch team

May 2015 – Aug 2015 · 3 mos · Gurgaon, India · On-site

• Worked at the Corporate Communications department of Star India
• Key responsibilities:
• Guided in social media strategy as per the requirement
• Monitored activities for Star India online & offline and prepared analysis reports
• Participated actively in brainstorming sessions for the launch of Hotstar

Oct 2012 – Nov 2014 · 2 yrs 1 mo · Gurgaon, India · Remote