Rob Frandsen

CEO

Armadale, Victoria, Australia21 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Led successful SaaS sales initiatives across multiple regions.
Implemented strategic projects for major clients in supply chain.
Founded a multimillion-dollar transport and logistics software company.

Stackforce AI infers this person is a SaaS and supply chain expert with strong leadership and business development skills.

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Skills

Core Skills

LeadershipGrowth StrategiesSales StrategyBusiness DevelopmentInternational Business DevelopmentProject ManagementEnterprise SoftwareNew Business DevelopmentB2b Marketing Strategy

Other Skills

GTMTeam BuildingPartnershipsSales PresentationsC Suite SalesCloud ComputingTechnical SalesStrategic PartnershipsTransition ManagementArtificial Intelligence (AI)Technology RoadmappingStartup DevelopmentBusiness StrategyStrategic PlanningStrategic Leadership

Experience

21 yrs 10 mos

Total Experience

4 yrs 3 mos

Average Tenure

3 mos

Current Experience

Shipsy

Country Manager, ANZ, Shipsy AI

Feb 2026 – Present · 3 mos · Australia

Growth StrategiesGTMTeam BuildingPartnershipsLeadership

Radaro

Sales Director, Asia-Pacific

May 2024 – Feb 2026 · 1 yr 9 mos · Melbourne, Victoria, Australia

Radaro delivers exemplary customer delivery experiences through world-class enterprise SaaS technology, empowering local, national, and international brands to optimise, own, and control their supply chain, streamlining last-mile activities and placing your business and customers at the heart of the experience.

Sales StrategyBusiness DevelopmentPartnershipsLeadership

Ocado technology

2 roles

Global Business Development (APAC & MEA)

Promoted

Sep 2021 – Mar 2024 · 2 yrs 6 mos

Spearhead Ocado Smart Platform software sales initiatives across the Asia-Pacific, Middle East, and South African regions, leading the development of high-value SaaS sales from inception through to contract signing. Platform tech including SaaS, Machine Learning & AI across Grocery E-commerce, Fulfilment, Supply Chain and Final Mile.

Sales StrategyInternational Business DevelopmentSales PresentationsC Suite SalesCloud ComputingTechnical Sales

Senior Project Manager

Jun 2020 – Aug 2021 · 1 yr 2 mos

Led project implementation for Ocado Smart Platform across Coles Online.

Project ManagementEnterprise SoftwareStrategic PartnershipsTransition ManagementArtificial Intelligence (AI)Technology Roadmapping+1

Subtrux

Strategy Business Development Consultant

Sep 2019 – Mar 2020 · 6 mos · 80 Market Street South Melbourne

Worked with the Managing Director and board of Subtrux to design, develop, and implement the strategic go-to-market plan for the SubTrux Delivery Management System and Freight Marketplace solution. This included sales, marketing, product and product pricing strategy development.

New Business DevelopmentB2B Marketing StrategyStartup DevelopmentCloud ComputingBusiness StrategyStrategic Planning

Infomotion pty ltd

Managing Director Sales

Jan 2008 – Sep 2019 · 11 yrs 8 mos · Australasia

Founded and established InfoMotion Pty Ltd, elevating it to one of Australia's locally leading transport and logistics software providers.
Achieved significant business growth, increasing revenues to become a multimillion-dollar company, with an EBITDA of 25-30%.
Key achievements include:
Elevating InfoMotion to a multimillion dollar organisation
Surpassing year-on-year sales and profit targets
Expanding the business into a multi divisional organisation
Being recongnised as an industry thought leader through published articles and network speaker events.

Sales StrategyBusiness DevelopmentStrategic LeadershipTeam BuildingStartup DevelopmentEntrepreneurship+2