Feb 2020 – Oct 2021 · 1 yr 8 mos

• Creating Variable BD (Freelancer) model for business development in Europe. One of the most critical projects to optimize organization cost
• Driving Supply P&L, Payback periods, FOS productivity, Annual Operating plans and other supply agendas with Country leaders of 12 European countries across 2 Brands
• Product Management: Driving internal sales tool adaptation & efficiency by regular interfacing with tech team.

Nov 2018 – Jan 2020 · 1 yr 2 mos

May 2017 – Oct 2018 · 1 yr 5 mos

• Trringo: Tractors and Farm equipment rental startup.

May 2016 – Apr 2017 · 11 mos

Mar 2015 – Apr 2016 · 1 yr 1 mo

• Territory: Mumbai and Upcountry
• Division: Franchisee operations (Aftermarket)
• Channels: Royalty dealers, Mahindra & Mahindra new car dealers, Commercial dealers.
• Managing a team of 6 Area managers and 2 certification engineers.
• Key Responsibilities:-
• Channel Management: Driving growth, profitability and retention of existing channel partners.
• Business/Network Development: Scouting, prospecting and signing new dealerships.
• New Initiatives: Ideating and implementing new initiatives pertaining to business models, products and processes.
• Tracking sales,procurement and refurbishment operations at dealerships.
• Marketing Activities: Conceiving and execution of BTL activities as per catchment to maximise brand visibility.
• Vendor management:Optimizing efficiency of vendors.
• Relationship management with refinance, service and insurance partner companies.

Apr 2014 – Feb 2015 · 10 mos

• New Product Development:
• Conceptualized and developed a tech based solution to increase efficiency and efficacy of the procurement process.
• Ensured clarity of accountability, scalability and transparency in the whole process chain with new product.
• Operations and Tie-ups:
• Piloting the new product in 3 key areas:Mumbai, Delhi-NCR and Pune.
• Implementing the process and improving the product by daily observations in handling pilot locations.
• Recruitment and onboarding of new employees.
• Managing a team of 14 evaluators and 3 telecallers.
• Fostering new tie ups and enhancing existing tie ups with various banks, search engines and new car manufacturers.
• Exploring new business model (D-cat):
• Exploring franchisee opportunities in less populated towns.
• Visiting interior parts of states to understand used car dynamics and refining our value proposition.
• Market Visits:Rural Gujarat and Maharashtra.
• Deciphering the ROI and business sustenance volume by taking in various business parameters (margin per car,demand, product mix).
• Finalizing upon brand elements for D cat outlets.

Jun 2013 – Mar 2014 · 9 mos

• Channel Management and Business Development: Automartindia.com
• Market Mapping and competition analysis.
• Prospecting and pitching unorganized players.
• Managing expectations of existing network.
• Providing market feedback to improve on the product.
• Exploring new avenues of procurement:
• Devising a strategy to initiate internal movement of stock between dealerships.
• Creation of stock hubs in metros to ensure easy procurement for small town dealerships.

Apr 2013 – Oct 2018 · 5 yrs 6 mos

Apr 2012 – Jun 2012 · 2 mos · Bengaluru Area, India

• Sales Capability:
• Formulated a comprehensive incentive model & engagement program mix for AWSM (salesmen)
• Project Description:
• Field visits and secondary research to understand the roles of Channel Partners and various hierarchies of sales-force
• Evaluation of the efficiency and effectiveness of current incentive and engagement schemes
• Formulation of an open-ended questionnaire based upon exploratory research with salesmen, P.C. , M.C. (performance and master champ)
• Primary research through in-depth interviews of two salesmen at a time (single and group discussion were not effective); areas covered- North, West and South1 regions
• Competition Mapping of incentives and engagement policies followed by FMCG companies including ITC, Godrej, Marico, Perfetti, Cadbury and Nestle
• Conceptualized and designed Engagement strategy (Pan India) to reduce attrition
• Standardized Incentive model to increase Sales Value, Volume, SKUs
• Improved attendance of salesmen in training sessions
• Responsibilities:
• Pilot Testing of engagement program mix in Bengaluru area
• Worked with Bnext and AtKearney team on Sales force effectiveness
• Conducted Training Sessions along M.C. for the launch of Bourbon Cappuccino