Trisha Pruthi Shankardass

Digital Marketing Specialist

Gurgaon, Haryana, India14 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting go-to-market strategies.
Proven track record in marketing communications.
Strong background in client relationship management.

Stackforce AI infers this person is a Marketing Professional with expertise in SaaS and Cloud Computing.

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Skills

Core Skills

Marketing CommunicationsGo-to-market StrategyContent CreationContent ManagementCloud ComputingSales ManagementClient Relationship Management

Other Skills

Team ManagementMarket ResearchSalesCompetitive AnalysisCRMBusiness DevelopmentMarketing StrategyBusiness StrategyBusiness AnalysisMarketingNew Business DevelopmentMarketing ManagementManagementStrategyKey Account Management

Experience

14 yrs 10 mos

Total Experience

4 yrs 11 mos

Average Tenure

11 yrs 5 mos

Current Experience

Adobe

4 roles

Manager - Content, Enterprise Marketing

Oct 2024 – Present · 1 yr 6 mos

Marketing Lead, Adobe Professional Services Content

Promoted

Feb 2023 – Jan 2025 · 1 yr 11 mos

Marketing Manager, Adobe Customer Solutions

Feb 2017 – Feb 2023 · 6 yrs

Craft the go-to-market messaging and value proposition for Adobe's Professional Services offerings, with a focus on Consulting Services. As a marketing communications professional, my role involves getting our services collateral market-ready. I also keep taking up executive and employee engagement comms from time-to-time.

Marketing CommunicationsGo-to-market Strategy

Marketing Specialist - Services Marketing

Oct 2014 – Jan 2017 · 2 yrs 3 mos

As a Marketing Communications professional, I'm involved in creating services marketing collateral for Consulting Services offered by Adobe for its Marketing Cloud solutions. The aim is to provide Content as a Service by offering relevant & compelling content to enable our sales teams, engage & retain our customers, and execute our service go-to-market plans.

Marketing CommunicationsContent Creation

Ibm

Content Manager, Channel Enablement - Cloud

Aug 2012 – Oct 2014 · 2 yrs 2 mos · Noida Area, India

Updated IBM’s internal and external websites with Cloud Computing (Cloud) content, thereby enabling the sellers and business partners of the company. Managed Cloud content for IBM’s web pages and assessed their utilization.
Populated sales enablement content for various hardware brands on the iPad through an exclusive application built in collaboration with an IBM Business Partner, in order to enable IBM sellers with concise and easy-to-use data on their iPads. Was part of the pilot team for building this app.
Undertook Social Media Content Marketing projects on Twitter to drive viewership for Subject Matter Expert blog posts.

Content ManagementCloud Computing

Taj hotels resorts and palaces

Assistant Manager - Sales

Apr 2011 – Jul 2012 · 1 yr 3 mos · New Delhi Area, India

Client servicing and relationship building with Taj's corporate clients, including aggressive selling of all the Taj properties. Business development, corporate rate contracting and generation of sales reports a part of the profile.

Sales ManagementClient Relationship Management

Edumentor educational services pvt ltd

English Faculty

Mar 2011 – Apr 2011 · 1 mo

Worked as an English faculty for BBA aspirants as part of my internship with EduMentor, a coaching institute for undergraduate test preparations. It involved preparing students for the English section of their BBA entrance exams.

Nestlé india

Summer Trainee

Feb 2010 – May 2010 · 3 mos

The summer internship in the Beverages unit of Nestlé India Ltd. involved understanding and checking the sampling activity of Nescafé. The main project involved analyzing the various aspects of launch of new beverages by the company, including the speedgate process timeline of Nescafé 3in1, a household research into the daily beverage consumption routine in summers, and a market survey to analyze the packaging of various cold beverages available in the Delhi NCR region.