Wilson Pereira

Product Manager

Bengaluru, Karnataka, India18 yrs experience

Key Highlights

14+ years of diverse marketing experience
Expert in building brand strategies from scratch
Proven track record in driving significant marketing budgets

Stackforce AI infers this person is a B2C marketing expert with a strong focus on brand strategy and integrated marketing.

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Skills

Core Skills

Brand StrategyIntegrated MarketingMarketing Management

Other Skills

Competitive AnalysisCampaign ExecutionMarketing Campaign ManagementBrand MarketingLeadershipCustomer SatisfactionBudget ManagementBrand AwarenessMarketingTeamworkMarketing CommunicationsCross-functional Team LeadershipSearch Engine Marketing (SEM)Strategic ThinkingConsumer Behavior

About

Marketing Director with 14+ years across B2C, D2C, Travel, E-Commerce and EdTech Driven ₹240CR+ in marketing budgets across brand and growth. Built go-to-market engines, 360° campaigns, and high-conviction content teams. Led ATL, BTL, and digital across metros, Tier 2 India, and “what’s even the TG here?” briefs. Big on insight-driven storytelling, lean execution, and outcomes over optics. Not a fan of jargon. Huge fan of timelines. Still believe a well-written brief can fix half the world's problems. Currently building at the intersection of brand, business, and real attention

Experience

Newton school

Marketing Director

Nov 2024 – Nov 2025 · 1 yr · Bengaluru · On-site

Rapido

Head of Brand | Strategy | Communication| PR

Jul 2021 – Feb 2024 · 2 yrs 7 mos · India

 Played a key role in building the Brand from the scratch and led towards the
success.
 Successfully moved TOMA from 25 to 91 over 18 months for Rapido Bike-Taxi.
 Recognised for the creation of a Brand Wheel and Personality to work upon as the
Brand now continues to venture into solving all commute-related hassles in daily
life

Integrated MarketingCompetitive AnalysisCampaign ExecutionMarketing Campaign ManagementBrand MarketingLeadership+34

Cuemath

Head Of Brand and Media

Jul 2020 – Jun 2021 · 11 mos · India

 Successfully created Cuemath's Brand Positioning in the US and Indian markets
alongside a reputed NY-based Marketing consultancy.
 Achieved an increase of an average of 74 enrollments/day over a period of 3
months

Integrated MarketingCompetitive AnalysisCampaign ExecutionMarketing Campaign ManagementBrand MarketingLeadership+32

Zoomcar

Associate Director Marketing

Mar 2018 – Jun 2020 · 2 yrs 3 mos · Bangalore

Leading all things Brand and Communication.
Approaching IMC which was crafted region and language specific with colloquial essence.
Expanding form 25 - 45 cities across India.
Helped them launch Zap Subscribe successfully, a futuristic Car Subscription module. The first of its kind in India.

Integrated MarketingCompetitive AnalysisCampaign ExecutionMarketing Campaign ManagementBrand MarketingLeadership+33