Aug 2020 – Jul 2021 · 11 mos

Jan 2017 – Jul 2020 · 3 yrs 6 mos

• Key Responsibilities:
• Leading a team of 30+ members (offshore & onsite)
• Handling and driving business growth across CPG accounts in APAC, EU, NA, MEA and LATAM regions with an expertise in developing markets
• Deliver a suite of analytical projects for major players in the FMCG, CPG & Healthcare sectors for their Marketing, Sales, Insights, Innovation, ITS BUs
• Support the business development team in generating leads and converting potential business opportunitiesLead a team of 30+ people spanning multiple geographies
• Key Projects:
• Built an AI-driven automated trade calendar for world’s biggest breakfast cereal maker utilizing latest ML techniques that helped improve sales by 13% within the same budget
• Reduced inventory losses by $40M by building accurate demand & sales forecasts for a $36 Billion global snacking conglomerate
• Increased marketing activity returns by more than 30pp using market-mix models and optimization for a Multi-Billion Dollar global confectionery conglomerate
• Developed a forecasting & simulation tool for a $36 Billion global snacking conglomerate that allowed them to manage & compare more than 20 global brands and make strategic decisions for the future
• Designed a category forecast tool for a $20 Billion global healthcare company to forecast category sales for their flagship brand across the APAC region
• Built sales dashboards to be used across regions by the sales team of a multi-billion dollar CPG client
• Led internal initiatives on improving efficiency by automating various tasks/stages of an MMM life cycle
• Delivered over fifty market-mix models across various categories, markets, & brands
• Developed more than ten tools to cater to client requirements for simulation, forecasting, validation, dashboards, etc.

Jan 2015 – Dec 2016 · 1 yr 11 mos

Jan 2014 – Dec 2014 · 11 mos

Jul 2012 – Dec 2013 · 1 yr 5 mos

Apr 2011 – Jun 2012 · 1 yr 2 mos

Mar 2008 – Jun 2009 · 1 yr 3 mos · Gurgaon, India

• Responsible for managing & driving growth for more than 300 AdWords’ accounts by using various aspects of digital marketing, marketing analytics and search engine marketing
• Key Responsibilities:
• Handle more than 300 customer accounts across US & LATAM regions
• Use analytics to analyze opportunities to increase visits and conversions for the client
• Develop strategies to increase revenue for both the customer as well as Google

Dec 2007 – Mar 2008 · 3 mos

• Responsible for testing the software developed for functional and performance issues.
• Key Responsibilities:
• Checking the software for all functionalities by using various testing tools
• Conducting performance testing on the software to test its durability